Tipos de Cultura Corporativa (Deal y Kennedy)

Centro de Conocimiento




Resumen, foro, mejores prácticas, consejos de expertos y fuentes de información.

105 objetos • 556.711 visitas


Resumen

Tipos de Cultura Corporativa (Deal y Kennedy) ¿Qué son los Tipos de Cultura Corporativa? Explicación

Terrence Deal y Allan Kennedy están entre los primeros en escribir sobre cultura corporativa. En su libro de 1982 Corportate Culture: The Rites and Rituals of Corporate Life, ellos definen la cultura organizacional como la forma en que las cosas se hacen por aqui.


Deal y Kennedy proponen que la cultura corporativa se basa en el entrecruce de seis elementos: historia, valores y creencias, rituales y ceremonias, historias, figuras heróicas y la red cultural informal de contadores de cuentos, chismosos, susurradores, espías y sacerdotes. Su modelo de Tipos de Cultura Corporativa distingue cuatro tipos de cultura corporativa, basados en dos elementos:

  • Velocidad de retroalimentación: Cuán rápido son proporcionadasla retroalimentación y las recompensas (a través de las cuales la gente sabe si está haciendo un buen o un mal trabajo).
  • Grado de riesgo: El nivel de riesgo que se toma (grado de incertidumbre).

La combinación de estos dos elementos dan como resultado los cuatro tipos de culturas corporativas:

  1. Cultura Tipo Macho / Tipo dudo (rápida retroalimentación y recompensa, de riesgo elevado):
    • La tensión proviene del alto riesgo existente y del alto potencial de disminuir o aumentar la recompensa.
    • El foco está puesto en lo inmediato, el individualismo prevalece sobre el trabajo en equipo.
    • Ejemplos típicos: publicidad, corretaje, deportes.
  2. Cultura Tipo trabajo duro /  juego duro (retroalimentación y recompensa rápidas, poco riesgo):
    • La tensión proviene de la cantidad de trabajo en lugar de la incertidumbre.
    • Foco puesto sobre la acción de alta velocidad, altos niveles de energía.
    • Ejemplos típicos: ventas, restaurantes, compañías de software.
  3. Cultura de Proceso (retroalimentación y recompensa lentas, poco riesgo):
    • La tensión es generalmente baja, pero puede provenir de las políticas internas y de las deficiencias del sistema.
    • El foco está sobre los detalles y la excelencia del proceso.
    • Ejemplos típicos: burocracias, bancos, compañías de seguros, servicios públicos.
  4. Cultura de Compromiso (retroalimentación y recompensa lentas, de riesgo elevado):
    • La tensión proviene del riesgo elevado y de la demora en saber si las accioens emprendidas han valido la pena.
    • Foco en el largo plazo, la preparación y el planeamiento.
    • Ejemplos típicos: compañías farmacéuticas, fabricantes de aviones, compañías de prospección de reservas de petróleo.

Libro: Terrence E. Deal, Allan A. Kennedy - culturas corporativas: Los ritos y los rituales de la empresa de Life (1982)

Libro: Terrence E. Deal, Allan A. Kennedy - las nuevas culturas corporativas (2000)


Grupo de Interés Especial

Grupo de Interés Especial de Cultura Corporativa .



Grupo de Interés Especial (91 miembros)

Foro

Discusiones en el Foro sobre Cultura Corporativa. A continuación puede hacer una pregunta sobre este tema, compartir sus experiencias, informar un nuevo desarrollo o explicar algo.


Iniciar un tema nuevo sobre Cultura Corporativa

 

🔥 NUEVO Debate sobre Cultura Interna en las Organizaciones
En la cultura organizacional se ha desarrollado el concepto de cultura externa, este concepto realmente define que hay, por contra-posición una cultura interna, en la organización? Si es así quiere de...
8
 
Building Blocks of Organizational Culture: The Six Components of Corporate Culture (Coleman)
Culture, unlike its short and easy definition – the way we do things here – isn't as easy a concept to get the hang of. Yet every complex thing relies on a foundation and in case of culture, as obser...
20
 
9 comentarios
Perfect Definition of Corporate Culture (Uttal, 1983)
In an article in Fortune magazine (Oct. 17, 1983 - pp. 66-72), writer Bro Uttal defined 'corporate culture' as follows:

"A system of 'shared values' (what is important) and 'beliefs' (how t...
9
 
14 comentarios
Creating an Innovative Organizational Culture
Innovative cultures are greatly valued because they are not only good for a company's bottom line, but also largely depicted as fun and characterized by easy-to-like behaviors such as tolerance for fa...
7
 
7 comentarios
Another Culture Type: the Yes Culture
Schmidt and Rosenberg recommend to establish a "Yes Culture" in order to establish an innovative firm. It is a culture in which the default answer to innovators asking if they may proceed with their i...
5
 
Innovation in a Target / Performance Culture
Many organizations today have a 'target culture', which is characterized by strong performance management, performance monitoring, individual target setting. Furthermore, such organizations are behold...
4
 
How to Deal with a Culture of Gossip and Backbiting?
Hi all, I am in the following situation:
- I am the deputy of a Team Manager (TM).
- The team consists of people with low- or very low education. They love to gossip and backbite either the ...
4
 
2 comentarios
Do Competitive Work Cultures Lead to Better Performance?
I am searching for information and sources (books or articles) to give me information about differences between competitive and cooperation cultures at work. And what types of cultures are competitive...
4
 
2 comentarios
The Effects of Leadership on Organizational Culture
Hi, I am currently researching on "The effects of leadership on organizational culture" for my thesis. I am enrolled for the MSc in leadership and change management.
Your ideas and comments will ...
3
 
1 comentarios
Culture Types Useful Model
This model on culture types makes it easy to understand why certain results can be attained, particularly when efforts are made to enforce cultural change....
3
 
1 comentarios
High Performance Work Culture
Of what does a high performance work culture consists...?...
2
 
International Culture Types
I think that the four culture types model has now become too limited. Not many of the types work well for third-world country or current developing nation cultures..
Who knows of a corporate cult...
1
 
3 comentarios
Connecting Culture and the Dominant Strategy
The flaw in the Deal and Kennedy model is that it does not connect culture to the strategies being implemented by the organization.
In my book, The Alpha Strategies, Understanding Strategy, Risk,...
1
 
2 comentarios

Mejores Prácticas

Los temas mejor valorados sobre Cultura Corporativa. Aquí encontrará las ideas más valiosas y sugerencias prácticas.


Eight Types of Organizational Culture (Groysberg)
Culture is the social order of an organisation. It forms people's attitudes and behaviours in a wide range of ways. Cultural norms determine what is encouraged or discouraged and what is accepted or r...
10
 
5 comentarios

12 Culture Factors of Drennan?
Has anyone heard of Drennan and his 12 factors in which you can recognize a corporate culture? He is the one who said culture is 'The way we do things around here'. There's so little on him and his th...
8
 
3 comentarios

Culture of Accountability
Any experience with a Culture of Accountability?
There are different books and suppliers of the concept, workshops and consultants.
I was wonderng about how effective it is....
6
 
9 comentarios

Consejos de Expertos

Conocimientos avanzados sobre Corporate Culture (Inglés). Aquí encontrará consejos profesionales de expertos.


Establishing an Organizational Culture of Perpetual Crisis

Corporate Culture Best Practice
An interesting article in the issue of Fortune (Sept. 5, 2005, no. 15) explains how Jong-Yong Yun, CEO of Samsung, is re...

Strategies to Change Employee Habits, Hearts and Heads

Changing Organization Cultures
According to J.E. Kee and K.E. Newcomer ("Why Do Change Efforts Fail? What Can Leaders Do About It?", The Public Manager...

Pitfalls and Best Practices in Culture Change

Changing Organizational Cultures, What to DO and what NOT
According to Jon Katzenbach and Ashley Harshak ("Stop Blaming Your Culture", strategy+business, Spring 2011, Issue 62), ...

Top-5 Reasons for Burnouts are All Management-related!

Burnout Causes, Burnout Reasons, Causes of Burnouts
A 2018 Gallup study of nearly 7,500 full-time employees found that no less than 23% replied they feel burned out at work...

Why is Changing an Organization Culture So Hard? The ASA Model (Schneider)

Organization Culture, Culture Change, Corporate Culture, Change Management, Recruitment
Why is changing an organization culture so difficult? Because, once it is established, a culture has the tendency to str...

How Culture Levels Explain Failures in Organizational Learning and Innovation

Improving Organizational Learning, Organizational Innovation, Changing Organization Cultures
Schein (as cited by Bertagni et al., 2010) tries to elaborate on the question why organizational innovations often fail ...

The Importance of Culture in Organizational Performance

Organizational Culture, Corporate Culture, Employee Behavior, Organizational Performance
John Connolly, former CEO of Deloitte UK, argues that one of the most critical determinants of organizational performanc...

7 Mechanisms to Change Corporate Cultures

Change Management, Organizational Change, Culture Change
Management can choose from this menu of actions to change a problematic corporate culture: 1. Making a compelling case...

PROs and CONs of a Strong Corporate Culture

Corporate Culture Change, Change Management, Organizational Change
Implementing a significant change is generally easier when the corporate culture is not strong. By strong Corporate Cult...
Fuentes de Información

Varias fuentes de información sobre Cultura Corporativa. Aquí encontrará powerpoints, videos, noticias, etc. para usar en sus propias conferencias y talleres.


Management Across Cultures: Managing in a Global Context

Cross-Cultural Management, Cultural Dimensions, Cultural Intelligence, Multicultural Teams, Global Leadership, Global HR
This presentation consist of six sections that together form an extensive description of management across cultures. The...

Role of Corporate Culture

Culture Change, OD
Good presentation about the role of corporate culture. Topics: What is Organisational Culture? What is the link between...

Workplace Innovation: Growing an Innovation Culture

Creating an Innovation Culture, Employee Engagement, Social Innovation
How do you build an innovative workplace culture? That's an actual and complex challenge for most organizations these da...

What is Corporate Culture

Short Intro
What is corporate culture, how can you determine what is the CC, What is driving a CC?...

Introduction to Organizational Culture and Climate

Organizational Culture, Organizational Climate
Presentation about organizational culture and climate, including the following sections: 1. Learning objectives 2. Bas...

5 Strategies to Successfully Manage Cultural Differences

Cultural Differences, Cultural Intelligence, Cross-Cultural Teams, Company Culture, Hofstede
Cultural differences can be an asset rather than a liability to a team if carefully managed and other people are approac...

What is Corporate Culture? Learn from 4 CEOs

Corporate Culture, Organization Culture, Organizational Culture, Starter for Training / Workshop
Corporate cultures are at the core of organizations and "...every company has a culture, either by design or by default....

Innovation Culture: Reducing Fear in Organizations

Innovation Management, Change Management
This presentation elaborate son the issue of fear in organizations, particularly on the process of reducing fear so as t...

Organizational Culture and Critical Theory

Organizational Culture
A detailed presentation, explaining Organizational Culture and Critical Culture. A description of Organizational Cultu...

Meeting Culture

Funny Picture
Funny picture about meeting culture....

Macho Culture

Funny Picture
Funny picture showing people buttering up....

Culture, Cultural Competence, Cultural Intelligence and the CQ

Cultural Intelligence
This presentation is a good introduction to culture and contains three large sections: Culture, Cultural Competenence an...

Introduction to Organizational Culture

Initial Understanding of Organizational Culture and Why it Matters to an Organization
Daniel Denison explains what an organizational culture is and why this own unique identity matters to an organization. H...

Funny Org Chart Picture

Org. Charts / Culture
Funny picture to explain organization charts and/or organizational culture....

Culture Types Diagram

Corporate Culture
Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...

Enlaces de Investigación

Saltar a más fuentes de investigación relacionadas con Cultura Corporativa.


Noticias

Noticias

Vídeos

Vídeos

Presentaciones

Presentaciones

 
Libros

Libros

Académico

Académico

Más

Más


Compare Los Tipos de Cultura Corporativa con: Niveles de Cultura  |  Consideraciones para Cambiar la Cultura de Organizaciones  |  Dimensiones Culturales  |  Pensamiento de Grupo  |  Teoría del Grupo Central  |  Teoría de la Contingencia  |  Gestión del Cambio Iceberg  |  Las fases del Cambio  |  Análisis del Campo de Fuerzas  |  Planned Behavior  |  Modelo del Liderazgo Continuo  |  Inteligencia Cultural


Vuelva a la página principal de Administración: Cambio y Organización  |  Comunicación y Habilidades  |  Toma de Decisiones y Valuación  |  Recursos Humanos


Más Métodos, Modelos y Teoría de la Administración

Grupo de Interés Especial

¿Sabes mucho sobre Cultura Corporativa? Conviértete en nuestro líder SIG y adquiera reconocimiento mundial como experto.



Acerca de 12manage | Publicidad | Enlace a nosotros / Citarnos | Privacidad | Sugerencias | Términos del Servicio
© 2023 12manage - The Executive Fast Track. V16.1 – Última actualización: 25-3-2023. Todos los nombres ™ de suspropietarios.