 Was sind Kulturtypen? Beschreibung
Terrence Deal und Allan Kennedy gehörten zu den Ersten, die über Unternehmenskultur schrieben. In ihrem Buch von 1982, Corporate Cultures: The Rites and Rituals of Corporate Life, definieren sie organisatorische Kultur als die Art und Weise, wie Sachen erledigt werden.
Deal und Kennedy argumentieren, dass Unternehmenskultur auf dem Zusammenspiel von sechs Elementen basiert: Geschichte, Werte und Überzeugungen, Rituale und Zeremonien, Geschichten, heroische Gestalten und das informelle kulturelle Netzwerk von Märchenerzählern, Schwätzern, Flüsteren, Spionen und Priestern. Ihr Kulturtypen-Modell unterscheidet vier unternehmerische Kulturtypen, basierend auf zwei Elementen:
- Feedbackgeschwindigkeit: Wie schnell werden Feedback und Honorierungen bereitgestellt (wodurch den Leuten mitgeteilt wird, ob sie gute oder schlechte Arbeit leisten).
- Risikograd: Das Niveau der Übernahme von Risiken (Grad an Ungewissheit).
Die Kombination dieser zwei Elemente resultiert in vier Unternehmenskulturtypen:
- Tough-Guy Macho-Kultur (schnelles Feedback und schnelle Honorierung, risikoreich):
- Druck resultiert aus dem hohen Risiko und der hohen Wahrscheinlichkeit einer Reduzierung oder Erhöhung der Vergütung.
- Fokus auf das Hier und Jetzt, Individualismus siegt über Teamwork.
- Typische Beispiele: Werbung, Wertpapierhandel, Sport.
- Work-Hard, Play-Hard-Kultur (schnelles Feedback und schnelle Honorierung, risikoarm):
- Druck resultiert aus der Menge an Arbeit anstatt aus der Ungewissheit.
- Fokus auf schnelles Handeln, hoher Arbeitsaufwand.
- Typische Beispiele: Verkauf, Restaurants, Software-Unternehmen.
- Verfahrenskultur (langsames Feedback und langsame Honorierung, risikoarm):
- Druck ist im Allgemeinen niedrig, kann aber aus der internen Unternehmenspolitik und aus der Stupidität des Systems resultieren.
- Fokus auf Details und hervorragende Prozesse.
- Typische Beispiele: Öffentlicher Dienst, Banken, Versicherungen, Versorgungsunternehmen.
- Bet-Your-Company-Kultur (langsames Feedback und langsame Honorierung, risikoreich):
- Druck resultiert aus hohem Risiko und aus der Zeitverzögerung, bevor man weiß, ob sich die Aktivitäten auszahlen.
- Fokus auf lange Sicht, Vorbereitung und Planung.
- Typische Beispiele: Pharmaunternehmen, Flugzeugbauer, Ölförderungsunternehmen.
Buch: Terrence E. Deal, Allan A. Kennedy - Corporate Cultures: The Rites and Rituals of Corporate Life (1982) - 
Buch: Terrence E. Deal, Allan A. Kennedy - The New Corporate Cultures (2000) -
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 Another Culture Type: the Yes Culture
Schmidt and Rosenberg recommend to establish a "Yes Culture" in order to establish an innovative firm. It is a culture in which the default answer to innovators asking if they may proceed with their idea is "yes".
It is the opposite of a No-Cult...
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Connecting Culture and the Dominant Strategy
The flaw in the Deal and Kennedy model is that it does not connect culture to the strategies being implemented by the organization.
In my book, The Alpha Strategies, Understanding Strategy, Risk, and Values in Any Organization, I argue that ther...
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12 Culture Factors of Drennan?
Has anyone heard of Drennan and his 12 factors in which you can recognize a corporate culture? He is the one who said culture is 'The way we do things around here'. There's so little on him and his theories on the net....
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The Effects of Leadership on Organizational Culture
Hi, I am currently researching on "The effects of leadership on organizational culture" for my thesis. I am enrolled for the MSc in leadership and change management.
Your ideas and comments will be highly appreciated.
Regards, George....
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Do Competitive Work Cultures Lead to Better Performance?
I am searching for information and sources (books or articles) to give me information about differences between competitive and cooperation cultures at work. And what types of cultures are competitive ? Thanks for your help....
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Culture Types Useful Model
This model on culture types makes it easy to understand why certain results can be attained, particularly when efforts are made to enforce cultural change....
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International Culture Types
I think that the four culture types model has now become too limited. Not many of the types work well for third-world country or current developing nation cultures..
Who knows of a corporate culture model like the one from Kennedy and Deal, but ...
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Kulturtypen Fachgruppe
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Kulturtypen Bildung & Veranstaltungen
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Establishing an Organizational Culture of Perpetual Crisis
An interesting article in the issue of Fortune (Sept. 5, 2005, no. 15) explains how Jong-Yong Yun, CEO of Samsung, is relentlessly building a culture ...
Usage (application): Corporate Culture Best Practice
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Strategies to Change Employee Habits, Hearts and Heads
According to J.E. Kee and K.E. Newcomer ("Why Do Change Efforts Fail? What Can Leaders Do About It?", The Public Manager, Fall 2008), the key to chang...
Usage (application): Changing Organization Cultures
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Pitfalls and Best Practices in Culture Change
According to Jon Katzenbach and Ashley Harshak ("Stop Blaming Your Culture", strategy+business, Spring 2011, Issue 62), following myths of culture cha...
Usage (application): Changing Organizational Cultures, What to DO and what NOT
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Why is Changing an Organization Culture So Hard? The ASA Model (Schneider)
Why is changing an organization culture so difficult? Because, once it is established, a culture has the tendency to strengthen itself, become more ho...
Usage (application): Organization Culture, Culture Change, Corporate Culture, Change Management, Recruitment
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How Culture Levels Explain Failures in Organizational Learning and Innovation
Schein (as cited by Bertagni et al., 2010) tries to elaborate on the question why organizational innovations often fail or are only successful in the ...
Usage (application): Improving Organizational Learning, Organizational Innovation, Changing Organization Cultures
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The Importance of Culture in Organizational Performance
John Connolly, former CEO of Deloitte UK, argues that one of the most critical determinants of organizational performance is culture. Culture refers t...
Usage (application): Organizational Culture, Corporate Culture, Employee Behavior, Organizational Performance
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7 Mechanisms to Change Corporate Cultures
Management can choose from this menu of actions to change a problematic corporate culture:
1. Making a compelling case for why the organi...
Usage (application): Change Management, Organizational Change, Culture Change
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PROs and CONs of a Strong Corporate Culture
Implementing a significant change is generally easier when the corporate culture is not strong. By strong Corporate Culture is meant that values an...
Usage (application): Corporate Culture Change, Change Management, Organizational Change
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