Gestión de Crisis

Centro de Conocimiento

Obviamente, cualquier corporación espera no tener que hacer frente a “situaciones que causen una importante interrupción de las operaciones del negocio, que provoquen una  extensa cobertura de los medios de comunicación masivos” (crisis). El escrutinio público que se da como resultado de esta cobertura de medios, afecta las operaciones normales de la compañía, y puede a menudo tener impacto (negativo) en el campo financiero, político, legal y gubernamental. La destrucción substancial de valor debe ser temida, especialmente, cuando la crisis no se maneja ante la opinión de los medios/de la opinión pública. La gestión de la crisis se ocupa de dar una respuesta correcta ante la crisis (preventiva estructural y ad hoc).

Alguna ayuda y consejos genéricos en la gestión de crisis

1. Prepare los planes de contingencia por adelantado (el equipo y los miembros de la gestión de crisis pueden ser formados con poco aviso, ensayo de crisis de varias clases)

2. Anuncie a nivel interno de forma inmediata y clara que las únicas personas autorizadas para hablar sobre la crisis al mundo exterior, son los miembros del equipo de crisis)

3. Muévase rápidamente (las primeras horas después de que la crisis explotó son extremadamente importantes, porque los medios periodisticos a menudo desarrollan la estructura de su información basados en lo que pasa en las primeras horas)

4. Utilice a consultores en administración de crisis (el consejo objetividad de los consultores es importante, utilize a los especialistas en imagen corporativa)

5. Dé la información exacta y correcta (recuerde que tratar de manipular la información lo perjudicará seriamente si se descubre, este efecto también se da internamente!)

6. Al decidir sobre las acciones a tomar, considere no sólo las pérdidas a corto plazo, sino que además céntrese en los efectos de largo plazo.

Los ejecutivos de todos los niveles de la organización están empleados para manejar crisis y a menudo lo hace diariamente. Sus habilidades realmente se prueban cuando tienen que manejar las crisis importantes que tienen el potencial de interrumpir el proceso de la creación del valor de la organización, las fuentes de la renta, los gastos de explotación, el precio común, la competitividad y el negocio en curso. Compare: Liderazgo Carismático.
La gestión más eficaz de crisis se da cuando se detectan crisis potenciales y se tratan rápidamente - antes de que puedan afectar el negocio de la organización. En esta instancia nunca llaman la atención de los stakeholders dominantes o del público en general, vía los medios de noticias.

Creación de un plan de continuidad del negocio

En los casos donde la crisis ha entrado en erupción ya, o ella es inevitable la crisis afectará a stakeholderes dominantes de la organización, un plan de la continuidad del negocio es provechoso disminuir la interrupción y el daño. Desarrollar tal plan puede parecerse como una tarea desalentadora, pero en actualidad es un documento de sentido común. Implica identificar las funciones y procesos que son críticos para el negocio, luego diseñar los planes operativos y de comunicaciones de contingencia en caso de la potencial fallal de uno o más de ellos, y cómo los stakeholders dominantes reaccionarán cuando lo descubran. Un elemento importante que a veces se pasa por alto es probar el plan de continuidad del negocio.
Las corporaciones con planes de continuidad del negocio estarán en una mejor posición para disminuir el impacto de la crisis en el negocio y en los indicadores financieros. Encima de ésto, los ejecutivos pueden encontrar que el proceso de desarrollar estos planes también tiene una ventaja indirecta. Sus organizaciones son más sensibles a las posible situaciones de crisis que podrían interrumpir el negocio y afectar sus gastos operativos, beneficios y crecimiento en general. Consecuentemente, sus gerentes responden más rápida y eficazmente a controlarlas.

Libro: Laurence Barton - Crisis in Organizations II

Libro: Steven Fink - Crisis Management: Planning for the Inevitable

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Fuentes de Información Varias fuentes de información sobre Gestión de Crisis (Planificación de Contingencia). Aquí encontrará powerpoints, videos, noticias, etc. para usar en sus propias conferencias y talleres. The Essence of Crisis Leadership Crises, Crisis Management, Quick Decision-making, Crisis Response, Corona, Covid-19 Dr. Michael J. Ryan of the World Health Organization speaks about the lessons he learned while dealing with the Ebola cr... Strategic Activism Crisis Management Activist NGOs have increasingly foregone public politics and turned to private politics to change the practices of firms... Leading in Times of Crises Leadership, Crisis Management Presentation that assesses the characteristics that leaders should have and actions that they should take for effective ... Crisis Leadership Organizational Crises This article proposes that there is, in fact, a difference between crisis management and crisis leadership, and that wha... How to Give a Media Interview? The ABC and 3R Tool Media Training, Media Training, Crisis Management, Success Stories, Media Interview Former BBC Producer Andrew Carapiet distinguishes 2 different situations in which you are likely to have to talk to the ... Funny Introduction to Business Continuity Planning First Awareness of the Importance and Main Aspects of Continuity Planning This video touches on many key topics of Business Continuity Planning with some humor: - The Need to have a Backup Plan... Employee Empowerment, Teamwork and Communication Performance Management, Employee Empowerment Colorful presentation with speaking notes about 3 tools to improve organizational performance: Teamwork, Communication a... Introduction to Crisis Management Crisis Management, Crisis Categories, Crisis Stages, Crisis Team Formation Comprehensive presentation about Crisis Management in organizations that includes interesting facts about performance of... 7 Steps to Create a Crisis Communication Plan Introduction to Crisis Communication Planning, Contingency Planning In this concise video Debbie DeWitt of Visix explains 7 steps to putting together a crisis communications plan: 1.̳... 5 Important Things to do When a Crisis has Occurred Crisis Management Best Practices, Crisis Management Tips Five good crisis management tips by Sam North. 1. Deal with it. Since a crisis not just goes away, you have to co... 3 Levels of Communication Skills for Managing and Leadership Leadership, Communication Skills, Leadership Communication Framework, Barett According to Barrett (2006) leadership communication can be referred to as the determined and purposeful delivery of mes... Critical Thinking in Decision Making Critical Thinking, Testing Assumptions, Avoiding Fallacies, Avoiding Biases, Dealing with Emotions Presentation about critical thinking for decision making, including the following sections: 1. Failure of Imagination ... The Role of NGOs in Disaster Management NGO, NGOs, Crisis Management, Disaster Management, Crisis Response This presentation is about NGOs, specifically focusing on their role in disaster management. The presentation includes t... Effective Crisis Leadership Crisis Management, Leadership Development This is a useful presentation about effective leadership in crises, including the following sections: 1. The importance... Introduction to Business Continuity Management Understanding of the Need to Have a Business Continuity Plan, Organizational Resilience Organizations have to be prepared to deal immediately with events everywhere around the world (from natural disasters to... Business Continuity Management and Disaster Recovery Management Business Continuity Planning, Disaster Recovery Planning, Crisis Management, Organizational Absorption Presentation about Business Continuity Planning (BCP) and Disaster Recovery Planning (DRP). The presentation includes th... The Six Basic Questions of Risk Management Initial Understanding of Risk Management, Risk Management Introduction Managing risk is essentially a process of asking and answering six relatively easy questions no matter what setting (per... Strategically Managing Perceptions for Improved Corporate Reputation Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions Concise presentation that provides an interesting framework for reputation management. It particularly focuses on 4 key ... The Importance of Reputational Risk and Managing it Reputation Management, Risk Management This presentation focuses mainly on the importance of reputational risk and the necessity of reputational risk managemen...

Enlaces de Investigación Salte automáticamente a otras fuentes útiles relacionadas con Gestión de Crisis (Planificación de Contingencia). Noticias Vídeos Presentaciones Libros Académico Más

Compare la Gestión de crisis, con: Gerencia Estratégica del Riesgo  |  Análisis de la causa raíz  |  Análisis del Campo de Fuerzas  |  Brainstorming (Tormenta de Ideas)  |  Teoría Restrictiva  |  Metodología de Scenario Planning  |  Teoría de Juegos  |  Opciones Verdaderas  |  Análisis del Stakeholder  |  Mapeo de Stakeholders

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