إدارة الأزمات

مركز المعرفة

.بوضوح ، تأمل أيّ مؤسسة بالا تواجه حالات تسبّب معرقلة مؤكدة للعمل وبالتالى تحثّ على التغطية الاعلامية الواسعة - أزمة .لان الراى العام الناتج من التغطية الاعلامية يؤثر بصفة عامة على عمليات التشغيل بالشركة وقد يكون له تاثير سلبيّ فى نواحيها الماليّة ، السياسيّة ، القانونية والتعاملات الحكوميّة قد يخشي من تدمير القيمة الجوهريّة ، خصوصا عندما لا تعالج الأزمة جيّدا بإلادراك من الاعلام او الرأي العام وتتعامل ادارة علاج الأزمة بالإستجابة الصحيحة اللازمة للهياكل البيروقراطية والخاصة.

بعض المساعدات العامة ولمحات حول ادارة الأزمة

1. قم بالاعدّاد و مقدّما بخطط بديلة من خلال فريق ادارة الأزمة وأعضاء يمكنها تشكّيل ملاحظات صغيرة ، حول بدائل متنوعة من الازمات

2. قم بالاعلان وفورا بوضوح داخليّا أنّ الأشخاص الوحيدة المتحدثة حول الأزمة إلى العالم الخارجيّ هم أعضاء فريق الأزمة

3. تحرّك سريعا حيث ان الساعات الأولى عقب اول استراحة من الأزمة مهمّة جدّا ، لأنّ الاعلام غالبا سيبني على معلومة الساعات الأولى

4. استعن بمستشاري الأزمة الادارين لان نصيحة مستشارى بى ار مهمّة ، واستخدم إختصاصيات الخبرة بمظهر الشركة

5. اعطى معلومة دقيقة وصحيحة تذكر أنّ محاولة استغلال المعلومة قد تعطى نتائج عكسيّة بجدّيّة اذا اكتشف ذلك ، وأيضا نتائج داخليّا

6. عند تنفيذ الافعال ، لا تاخذ فحسب بالخسائر قصيرة المدى ، بلّ ركّز أيضا على التأثيرات طويلة الأجل.

المديرين في كلّ مستويات التنظيم لديهم القدرة على ادارة الأزمات وغالبا ما تكون يوميّة وتختبر مهاراتهم حقّا عندما تصبح لديهم أدارة أزمات هامّة وبها إحتمالية التاثير السلبى على قيمة خلق التنظيم والدخل ، مصادر الدخل ،مصاريف التشغيل ، سعر السهم ، الوضع التنافسى والعمل الجاري. قارن: القيادة الساحرة.
أكثر الأزمات فعّالية تحدث عندما تصبح ادارة الأزمات ممكنة الاكتشاف والمعالجة سريعا - قبل أن تطال يد التاثير على التنظيم . في مثل هذه الحالة لا يتم جذب إنتباه اصحاب المصالح الأساسيّة للتنظيم أو العامة عن طريق التغطية الاخبارية.

خطة حب العمل بإستمرار

وفي الحالة التى تكون الأزمة قد اثيرت ، أو سيتحتّم اصطدام التنظيم بالأزمة اصحاب المصالح الأساسيّة ، فخطة العمل الإستمرار مفيدة كى تقلّل التمزيق والإتلاف. تطوّير مثل هذه الخطة يمكن عرضها كمهمة ، ولكن في الحقيقة من خلال حس عام وثيق. وهو يتضمّن تحديد هذه الأعمال والعمليات الحرجة إلى العمل ، بعد ذلك يصمّم العمليّات والاتصالات أن يعالج مع الإخفاق الممكنة من احدهم او اكثر  وكيف سيتجاوب اصحاب المصالح الأساسيّة عندما يجدهم . العنصر الهامّ والذى يظهر أحيانا هو اختبار خطة إستمرار العمل .
ستكون خطة إستمرار العمل بافضل موقع ليقلّل تأثير العمل والإتلاف الماليّ. والاكثر من هذا ، قد تجد المديرين ان جدوى تطوير هذه العملية لها فائدة غير مباشرة. كما ان تنظيماتهم حسّاسة أكثر لحالات الأزمة الممكنة التى تعطّل العمل وتؤثر على الأرباح وحالات النموّ الإجماليّة. كنتيجة الى استجابة المديرين بسرعة أكثر وبشكل فعّال لتوجيهم باتّجاه آخر.

كتاب: Laurence Barton - Crisis in Organizations II

كتاب: Steven Fink - Crisis Management: Planning for the Inevitable

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روابط لمزيد من البحث القفز تلقائيًا إلى مصادر مفيدة أخرى بخصوص إدارة الأزمات - التخطيط للطوارئ. أخبار فيديو عروض الكتب ويكيبيديا

قارن مع إدارة الأزمات: Strategic Risk Management Slywotzky ادارة المخاطر الاستراتيجيّة لسلووتزكي   |  Root Cause Analysis تحليل السبب الجذرى   |  Force Field Analysis تحليل مجال القوى   |  Brainstorming  استحثاث الافكار - التفاكر - عصف الذهن   |  Theory of Constraints نظرية القيود   |  Scenario Planning تخطيط السيناريو   |  Game Theory نظرية اللعبة   |  Real Options البدائل الحقيقية   |  Stakeholder Analysis اصحاب المصالح   |  Stakeholder Mapping مخطط اصحاب المصالح

العودة لقائمة الادارة: التغير و التنظيم  |  الاتصال و المهارات  |  اتخاذ القرار و التقييم  |  الموارد البشرية  |  القيادة  |  التسويق والمبيعات  |   الاستراتيجية والابتكار

العديد من مناهج و نماذج و نظريات فى الادارة