Corporate Reputation Quotient

Centro de Conhecimento

O Corporate Reputation Quotient de Harris-Fornbrun é um método de medição detalhado da reputação corporativo que foi criada especificamente para capturar as percepções de qualquer grupo corporativo de stakeholder tais como consumidores, investors, empregados, ou os influencers chaves. O instrumento permite a pesquisa sobre os fatores causando da reputação de uma companhia, e reserva-a para comparar reputações dentro e através das indústrias.

Seis fatores causando do Corporate Reputation Quotient

Este modelo da reputação do negócio tem os seguintes 6 fatores causando da reputação corporativo com 20 atributos subseqüentes:

Fazendo verificações aleatórias, estes critérios feitos exame junto resultam nas listas das companhias as mais respeitáveis e/ou as mais visíveis.

Livro: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations -

Livro: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness -

Livro: Kevin T. Jackson - Building Reputational Capital -

Fórum Novo Tópico Fórum sobre Gerenciamento de Reputação Corporativa. Building a Corporate Reputation Takes a Long Time Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years (...) 16   2 reações Corporate Identity MIx Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model define (...) 11   0 reações Corporate Reputation and the Economic Crisis Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrit (...) 8   2 reações Corporate Reputation Quotient is Vital CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and excee (...) 3   0 reações Results More Important Than Reputation I think that the result of a company is even more important than its reputation. After all what's the truth about most r (...) 3   4 reações

Melhores Práticas Cadastre-se Os tópicos mais bem avaliados sobre Gerenciamento de Reputação Corporativa. Aqui você vai encontrar as idéias mais valiosas e sugestões práticas. Measuring a Reputation I would like to measure the reputation of our organization, an NGO. Internally and externally. How do I go about it? (...) 63   1 reações Corporate Reputation versus Indentity I want to know if / how a corporate identity differs from the corporate reputation? Thanks... (...) 62   4 reações Reputation Driver: Vision & Leadership Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a lead (...) 62   5 reações Research a Reputation I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it? (...) 37   1 reações CEO Profile and Corporate Repuation Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corpora (...) 26   37 reações

Dicas de Especialistas Cadastre-se Conhecimentos avançados sobre Corporate Reputation Management (Inglês). Aqui você encontrará conselhos profissionais de especialistas. Pitfalls of International / Global Brands Brand Portfolio Management, Brand Valuation Consistent with current trends in globalization, international firms have concentrated their efforts on the development (...) Pitfalls of a Strong Financial Reputation Strategy, Corporate Reputation Management A recent study by Don Porritt (Charles Sturt University, Australia) shows that a company’s reputation for financial perf (...) Four Ways in Which People Experience Any Organization Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation The reputation of an organization depends mainly from the way that the organization’s constituencies experience/perceive (...) Global Branding Best Practices Global Branding, Brand Valuation In order to increase brand value, multinational organizations should focus on global branding programs, as these program (...) Principles of Strong Corporate Reputations Strategy, Corporate Reputation, Brand Management The Reputation Institute (a network of academics and practitioners founded in 1997 to study corporate reputations) defin (...) Dimensions and Traits of the Corporate Brand Personality Corporate Brand Development In contrast to product brand personality, which typically relates to consumers and user imagery for a specific product b (...) What is the Value of a Strong Corporate Reputation? Corporate Reputation Management, Market Value, Intangible Assets Academic research to quantify the value of reputation confirms that there are large economic premiums associated with co (...) Nationalism and Patriotism in Corporate Brand Communication Strategies Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want (...) Differences Between the Corporate Reputation versus the Corporate Status Corporate Reputation Management The terms “reputation” and “status” are often used as synonyms, such as when we talk about the reputation or status a co (...)

Fontes de Informação Cadastre-se Várias fontes de informação sobre Gerenciamento de Reputação Corporativa. Aqui você encontrará powerpoints, vídeos, notícias, etc. para usar em suas próprias palestras e workshops.

Compare com: Brand Personality Dimensions  |  Brand Asset Valuator  |  Brand Identity Prism  |  Ashridge Mission Model

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