De Corporate Reputatiequotient van Harris-Fornbrun is een uitvoerige meetmethode van corporate reputatie, welke specifiek werd gecreëerd om de percepties van alle corporate stakeholder groeperingen te verzamelen, zoals: consumenten, investeerders, werknemers, of zeer belangrijke beďnvloeders. Het instrument maakt onderzoek mogelijk naar de drijvende factoren van de reputatie van een bedrijf, en maakt het mogelijk om reputaties zowel binnen als over industrieën heen te vergelijken.
De zes drijvende factoren van de Corporate Reputatiequotient
Dit reputatiemodel voor bedrijven heeft de volgende 6 drijvende factoren van corporate reputatie met de daaropvolgende 20 attributen:
Emotioneel Beroep
- goed gevoel over het bedrijf
- bewonder en eerbiedig het bedrijf
- vertrouw op het bedrijf
Producten en Diensten
- het bedrijf gelooft in zijn producten en diensten
- het bedrijf biedt hoge kwaliteit van producten diensten aan
- ontwikkelt innovatieve producten en diensten
- biedt producten en diensten aan die van een goede waarde zijn
Visie en Leiderschap
- heeft uitstekend leiderschap
- heeft een duidelijke visie voor de toekomst
- erkent en haalt voordeel uit marktmogelijkheden
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De Omgeving van de werkplaats
- wordt goed gemanaged
- schijnt een goed bedrijf te zijn om voor te werken
- schijnt goede werknemers te hebben
Financiële Prestatie
- geschiedenis van winstgevendheid
- lijkt een investering met lage risico's
- sterke vooruitzichten voor de toekomstige groei
- neigt om zijn concurrenten te overtreffen
Sociale Verantwoordelijkheid
- steunt goede doelen
- ecologisch verantwoordelijk
- behandelt mensen goed
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Terwijl men willekeurige controles verricht, resulteren deze criteria samen genomen in lijsten van de meest reputabele en/of zichtbare bedrijven.
Boek: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations
Boek: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness
Boek: Kevin T. Jackson - Building Reputational Capital
Forumdiscussies over Corporate Reputatiemanagement. Hieronder kunt u een vraag stellen over dit onderwerp, uw ervaringen delen, een nieuwe ontwikkeling melden, of iets toelichten.
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Corporate Identity MIx
Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model defines Corporate Identity as the Personality of the corporation. This Personality is ...
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Corporate Reputation Quotient is Vital
CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and exceed the expectations. This CRQ is reflected in the corporate image thus should be ...
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Results More Important Than Reputation
I think that the result of a company is even more important than its reputation. After all what's the truth about most reputations? What really matters are the size of the firm and in which industry t...
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De best beoordeelde onderwerpen over Corporate Reputatiemanagement. Hier vindt u de meest waardevolle ideeën en praktische suggesties.
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Reputation Driver: Vision & Leadership
Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a leader in the market decides the reputation of an organisation. The CEO should have ...
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CEO Profile and Corporate Repuation
Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corporate brand or reputation? Does it matter if the firm we are dealing with is small ...
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Geavanceerde inzichten over Corporate Reputation Management (Engels). Hier vindt u professionele adviezen van deskundigen.
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Pitfalls of International / Global Brands Brand Portfolio Management, Brand Valuation Consistent with current trends in globalization, international firms have concentrated their efforts on the development ...
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Pitfalls of a Strong Financial Reputation Strategy, Corporate Reputation Management A recent study by Don Porritt (Charles Sturt University, Australia) shows that a company’s reputation for financial perf...
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Four Ways in Which People Experience Any Organization Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation The reputation of an organization depends mainly from the way that the organization’s constituencies experience/perceive...
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Diverse informatiebronnen betreffende Corporate Reputatiemanagement. Hier vindt u powerpoints, video's, nieuws etc. om te gebruiken in uw eigen lezingen en workshops.
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Strategically Managing Perceptions for Improved Corporate Reputation Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions Concise presentation that provides an interesting framework for reputation management. It particularly focuses on 4 key ...
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585 Financial Misrepresentations... Consequences for Reputation Paper by Jonathan M. Karpoff, D. Scott Lee and Gerald S. Martin examines the penalties imposed on all 585 firms that wer...
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Jennifer Aaker on Branding Jennifer Aaker on Branding Jennifer Aaker explains the difference between brand and branding:
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Managing your Reputation: Definition, Value, Processes, Measurement Options Reputation Management, Corporate Reputation This presentation discusses the traditional approach towards managing your reputation. The presentation includes the fol...
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Social Media for Organizations Social Media for Business, Online Business Identity, Corporate Reputation, Social Networking for Business This presentation provides interesting information about the usage of social media for businesses. The presentation incl...
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CSR Implementation and Communication Model (Schmeltz) CSR Communication, CSR Implementation, CSR Strategy, Corporate Identity, Corporate Values, CSR Stages, Because Corporate Social Responsibility is a value-based concept, it is highly connected with an organization’s values a...
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Martin's Trust Model: The Trust Matrix Trust, Corporate Reputation, Corporate Branding, Corporate Image An important determinant of the reputation of your brand, company or sector is TRUST. In the financial sector for exampl...
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3 Levels of Communication Skills for Managing and Leadership Leadership, Communication Skills, Leadership Communication Framework, Barett According to Barrett (2006) leadership communication can be referred to as the determined and purposeful delivery of mes...
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Video Introduction of Branding Initial Understanding of Branding 4-minute intro to what a brand is and what branding is.
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The Importance of Reputational Risk and Managing it Reputation Management, Risk Management This presentation focuses mainly on the importance of reputational risk and the necessity of reputational risk managemen...
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