Corporate Reputatiemanagement

Kenniscentrum

Het meten van de corporate reputatie door de percepties van stakeholder groepen te verzamelen. Verklaring van de Corporate Reputatiemanagement van Harris-Fornbrun.

De Corporate Reputatiemanagement van Harris-Fornbrun is een uitvoerige meetmethode van corporate reputatie, welke specifiek werd gecreëerd om de percepties van alle corporate stakeholder groeperingen te verzamelen, zoals: consumenten, investeerders, werknemers, of zeer belangrijke beïnvloeders. Het instrument maakt onderzoek mogelijk naar de drijvende factoren van de reputatie van een bedrijf, en maakt het mogelijk om reputaties zowel binnen als over industrieën heen te vergelijken.

De zes drijvende factoren van de Corporate Reputatiemanagement

Dit reputatiemodel voor bedrijven heeft de volgende 6 drijvende factoren van corporate reputatie met de daaropvolgende 20 attributen:

Terwijl men willekeurige controles verricht, resulteren deze criteria samen genomen in lijsten van de meest reputabele en/of zichtbare bedrijven.

Boek: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations -

Boek: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness -

Boek: Kevin T. Jackson - Building Reputational Capital -

Special Interest Group - Corporate Reputatiemanagement Special Interest Group (2 leden)

Forum - Corporate Reputatiemanagement   Discussies over Corporate Reputatiemanagement.   Measuring a Reputation I would like to measure the reputation of our organization, an NGO. Internally and externally. How do I go about it? (...)           Corporate Reputation versus Indentity I want to know if / how a corporate identity differs from the corporate reputation? Thanks... (...)           Reputation Driver: Vision & Leadership Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a lead (...)           Research a Reputation I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it? (...)           CEO Profile and Corporate Repuation Ideally, should the profile of the (CEO) of a firm match the main characteristics of the corporate brand or reputation? (...)           Corporate Identity MIx Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model define (...)           Corporate Reputation and the Economic Crisis Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrit (...)           Corporate Reputation Quotient is Vital CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and excee (...)           Results More Important Than Reputation I think that the result of a company is even more important than its reputation. After all what's the truth about most r (...)

Best Practices - Corporate Reputatiemanagement Hier vindt u de meest waardevolle discussies uit het verleden.   Building a Corporate Reputation Takes a Long Time Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years (...)

Expert Tips (ENG) - Corporate Reputation Management Hier vindt u adviezen van experts.   Pitfalls of International / Global Brands Brand Portfolio Management, Brand Valuation (...)       Pitfalls of a Strong Financial Reputation Strategy, Corporate Reputation Management (...)       Four Ways in Which People Experience Any Organization Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation (...)       Global Branding Best Practices Global Branding, Brand Valuation (...)       Principles of Strong Corporate Reputations Strategy, Corporate Reputation, Brand Management (...)       Dimensions and Traits of the Corporate Brand Personality Corporate Brand Development (...)       What is the Value of a Strong Corporate Reputation? Corporate Reputation Management, Market Value, Intangible Assets (...)       Nationalism and Patriotism in Corporate Brand Communication Strategies Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism (...)       Differences Between the Corporate Reputation versus the Corporate Status Corporate Reputation Management (...)

Hulpbronnen - Corporate Reputatiemanagement Hier vindt u powerpoint-presentaties, micro-leervideo's en verdere informatiebronnen.

Vergelijk met: Brand Personality Dimensions (Dimensies van Merkpersoonlijkheid)  |  Merkwaarde Waarderingsmethode (BAV)  |  Merkidentiteit-prisma  |  Ashridge Missiemodel

Keer terug naar Management Discipline: Communicatie & Vaardigheden  |  Ethiek & Verantwoordelijkheid  |  Kennis & Ontastbare Zaken  |  Marketing  |  Strategie

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