Corporate Reputatiemanagement

Kenniscentrum

De Corporate Reputatiequotient van Harris-Fornbrun is een uitvoerige meetmethode van corporate reputatie, welke specifiek werd gecreëerd om de percepties van alle corporate stakeholder groeperingen te verzamelen, zoals: consumenten, investeerders, werknemers, of zeer belangrijke beïnvloeders. Het instrument maakt onderzoek mogelijk naar de drijvende factoren van de reputatie van een bedrijf, en maakt het mogelijk om reputaties zowel binnen als over industrieën heen te vergelijken.

De zes drijvende factoren van de Corporate Reputatiequotient

Dit reputatiemodel voor bedrijven heeft de volgende 6 drijvende factoren van corporate reputatie met de daaropvolgende 20 attributen:

Terwijl men willekeurige controles verricht, resulteren deze criteria samen genomen in lijsten van de meest reputabele en/of zichtbare bedrijven.

Boek: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations -

Boek: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness -

Boek: Kevin T. Jackson - Building Reputational Capital -

Forum Nieuw Onderwerp Forum over Corporate Reputatiemanagement. Building a Corporate Reputation Takes a Long Time Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years (...) 16   2 reacties Corporate Identity MIx Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model define (...) 11   0 reacties Corporate Reputation and the Economic Crisis Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrit (...) 8   2 reacties Corporate Reputation Quotient is Vital CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and excee (...) 3   0 reacties Results More Important Than Reputation I think that the result of a company is even more important than its reputation. After all what's the truth about most r (...) 3   4 reacties

Best Practices Schrijf u in De best beoordeelde onderwerpen over Corporate Reputatiemanagement. Hier vindt u de meest waardevolle ideeën en praktische suggesties. Measuring a Reputation I would like to measure the reputation of our organization, an NGO. Internally and externally. How do I go about it? (...) 63   1 reacties Corporate Reputation versus Indentity I want to know if / how a corporate identity differs from the corporate reputation? Thanks... (...) 62   4 reacties Reputation Driver: Vision & Leadership Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a lead (...) 62   5 reacties Research a Reputation I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it? (...) 37   1 reacties CEO Profile and Corporate Repuation Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corpora (...) 26   37 reacties

Expert Tips Schrijf u in Geavanceerde inzichten over Corporate Reputation Management (Engels). Hier vindt u professionele adviezen van deskundigen. Pitfalls of International / Global Brands Brand Portfolio Management, Brand Valuation Consistent with current trends in globalization, international firms have concentrated their efforts on the development (...) Pitfalls of a Strong Financial Reputation Strategy, Corporate Reputation Management A recent study by Don Porritt (Charles Sturt University, Australia) shows that a company’s reputation for financial perf (...) Four Ways in Which People Experience Any Organization Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation The reputation of an organization depends mainly from the way that the organization’s constituencies experience/perceive (...) Global Branding Best Practices Global Branding, Brand Valuation In order to increase brand value, multinational organizations should focus on global branding programs, as these program (...) Principles of Strong Corporate Reputations Strategy, Corporate Reputation, Brand Management The Reputation Institute (a network of academics and practitioners founded in 1997 to study corporate reputations) defin (...) Dimensions and Traits of the Corporate Brand Personality Corporate Brand Development In contrast to product brand personality, which typically relates to consumers and user imagery for a specific product b (...) What is the Value of a Strong Corporate Reputation? Corporate Reputation Management, Market Value, Intangible Assets Academic research to quantify the value of reputation confirms that there are large economic premiums associated with co (...) Nationalism and Patriotism in Corporate Brand Communication Strategies Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want (...) Differences Between the Corporate Reputation versus the Corporate Status Corporate Reputation Management The terms “reputation” and “status” are often used as synonyms, such as when we talk about the reputation or status a co (...)

Informatiebronnen Schrijf u in Diverse informatiebronnen betreffende Corporate Reputatiemanagement. Hier vindt u powerpoints, video's, nieuws etc. om te gebruiken in uw eigen lezingen en workshops.

Vergelijk met: Brand Personality Dimensions (Dimensies van Merkpersoonlijkheid)  |  Merkwaarde Waarderingsmethode (BAV)  |  Merkidentiteit-prisma  |  Ashridge Missiemodel

Keer terug naar Management Discipline: Communicatie & Vaardigheden  |  Ethiek & Verantwoordelijkheid  |  Kennis & Ontastbare Zaken  |  Marketing  |  Strategie

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