Corporate Reputatiemanagement

Kenniscentrum

• Over 12manage
• Home
• Woordenboek
• Encyclopedie
• Vraag?
• Visies

• Word Lid
• Log in
• Help

• Organisatie en Verandering
• Communicatie en Vaardigheden
• Besluitvorming en Waardering
• Ethiek en Verantwoordelijkheid
• Financiën en Investeren
• Human Resources Management
• Kennismanagement en Intangibles
• Leiderschap
• Marketing
• Programma- en Projectmanagement
• Strategie
• Supply Chain en Kwaliteitsmanagement

Het meten van de corporate reputatie door de percepties van stakeholder groepen te verzamelen. Verklaring van de Corporate Reputatiemanagement van Harris-Fornbrun.

De Corporate Reputatiemanagement van Harris-Fornbrun is een uitvoerige meetmethode van corporate reputatie, welke specifiek werd gecreëerd om de percepties van alle corporate stakeholder groeperingen te verzamelen, zoals: consumenten, investeerders, werknemers, of zeer belangrijke beïnvloeders. Het instrument maakt onderzoek mogelijk naar de drijvende factoren van de reputatie van een bedrijf, en maakt het mogelijk om reputaties zowel binnen als over industrieën heen te vergelijken.

De zes drijvende factoren van de Corporate Reputatiemanagement

Dit reputatiemodel voor bedrijven heeft de volgende 6 drijvende factoren van corporate reputatie met de daaropvolgende 20 attributen:

Terwijl men willekeurige controles verricht, resulteren deze criteria samen genomen in lijsten van de meest reputabele en/of zichtbare bedrijven.

Boek: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations -

Boek: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness -

Boek: Kevin T. Jackson - Building Reputational Capital -

Corporate Reputatiemanagement Special Interest Group Special Interest Group (4 leden)

Corporate Reputatiemanagement Forum   Recente onderwerpen   Building a Corporate Reputation Takes a Long Time Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years of toil and hard work not only...           Corporate Reputation Quotient is Vital CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and exceed the expectations. This CRQ i...           Differences between the Reputation versus the Status of an Organization The terms “reputation” and “status” are often used as synonyms, such as when we talk about the reputation or status a corporation has. But Sorenson (2...

Best Practices - Corporate Reputatiemanagement   Measuring a Reputation I would like to measure the reputation of our organization, an NGO. Internally and externally. How do I go about it?...           Corporate Reputation versus Indentity I want to know if / how a corporate identity differs from the corporate reputation? Thanks......           Reputation Driver: Vision & Leadership Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a leader in the market decide...           Research a Reputation I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it?...           CEO Profile and Corporate Repuation Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main ch...         Alles wat u moet weten over management   Corporate Identity MIx Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model defines Corporate Identity as...           Corporate Reputation and the Economic Crisis Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive mar...           Results More Important Than Reputation I think that the result of a company is even more important than its reputation. After all what's the truth about most reputations? What really matter...

Expert Tips (ENG) - Corporate Reputation Quotient   Pitfalls of International / Global Brands       Pitfalls of a Strong Financial Reputation       Four Ways in Which People Experience Any Organization       Global Branding Best Practices       Principles of Strong Corporate Reputations       Dimensions and Traits of the Corporate Brand Personality       What is the Value of a Strong Corporate Reputation?       Nationalism and Patriotism in Corporate Brand Communication Strategies     Ontwikkel uzelf in bedrijfskunde en management

Hulpbronnen - Corporate Reputatiemanagement   Nieuws over Bedrijfsreputatie Percepties         Nieuws over Corporate Reputatie         Video's over Bedrijfsreputatie Percepties         Video's over Corporate Reputatie         Presentaties over Bedrijfsreputatie Percepties         Presentaties over Corporate Reputatie         Meer over Bedrijfsreputatie Percepties         Meer over Corporate Reputatie       Versnel uw managementcarrière

Vergelijk met: Brand Personality Dimensions (Dimensies van Merkpersoonlijkheid)  |  Merkwaarde Waarderingsmethode (BAV)  |  Merkidentiteit-prisma  |  Ashridge Missiemodel

Keer terug naar Management Discipline: Communicatie & Vaardigheden  |  Ethiek & Verantwoordelijkheid  |  Kennis & Ontastbare Zaken  |  Marketing  |  Strategie

Meer Managementmethoden, managementmodellen en managementtheorie