De Corporate Reputatiequotient van Harris-Fornbrun is een uitvoerige meetmethode van corporate reputatie, welke specifiek werd gecreëerd om de percepties van alle corporate stakeholder groeperingen te verzamelen, zoals: consumenten, investeerders, werknemers, of zeer belangrijke beďnvloeders. Het instrument maakt onderzoek mogelijk naar de drijvende factoren van de reputatie van een bedrijf, en maakt het mogelijk om reputaties zowel binnen als over industrieën heen te vergelijken.
De zes drijvende factoren van de Corporate Reputatiequotient
Dit reputatiemodel voor bedrijven heeft de volgende 6 drijvende factoren van corporate reputatie met de daaropvolgende 20 attributen:
Emotioneel Beroep
- goed gevoel over het bedrijf
- bewonder en eerbiedig het bedrijf
- vertrouw op het bedrijf
Producten en Diensten
- het bedrijf gelooft in zijn producten en diensten
- het bedrijf biedt hoge kwaliteit van producten diensten aan
- ontwikkelt innovatieve producten en diensten
- biedt producten en diensten aan die van een goede waarde zijn
Visie en Leiderschap
- heeft uitstekend leiderschap
- heeft een duidelijke visie voor de toekomst
- erkent en haalt voordeel uit marktmogelijkheden
De Omgeving van de werkplaats
- wordt goed gemanaged
- schijnt een goed bedrijf te zijn om voor te werken
- schijnt goede werknemers te hebben
Financiële Prestatie
- geschiedenis van winstgevendheid
- lijkt een investering met lage risico's
- sterke vooruitzichten voor de toekomstige groei
- neigt om zijn concurrenten te overtreffen
Sociale Verantwoordelijkheid
- steunt goede doelen
- ecologisch verantwoordelijk
- behandelt mensen goed
Terwijl men willekeurige controles verricht, resulteren deze criteria samen genomen in lijsten van de meest reputabele en/of zichtbare bedrijven.
Boek: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations
Boek: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness
Boek: Kevin T. Jackson - Building Reputational Capital
Special Interest Group
Corporate Reputatiemanagement Special Interest Group.
Forumdiscussies over Corporate Reputatiemanagement. Hieronder kunt u een vraag stellen over dit onderwerp, uw ervaringen delen, een nieuwe ontwikkeling melden, of iets toelichten.
Building a Corporate Reputation Takes a Long Time
Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years of toil and hard work not only for the CEO but also the employees to be in line ...
Corporate Identity MIx
Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model defines Corporate Identity as the Personality of the corporation. This Personality is ...
Corporate Reputation and the Economic Crisis
Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive market, where profits are scarce, most feel it necess...
Corporate Reputation Quotient is Vital
CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and exceed the expectations. This CRQ is reflected in the corporate image thus should be ...
Results More Important Than Reputation
I think that the result of a company is even more important than its reputation. After all what's the truth about most reputations? What really matters are the size of the firm and in which industry t...
Reputation Driver: Vision & Leadership
Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a leader in the market decides the reputation of an organisation. The CEO should have ...
CEO Profile and Corporate Repuation
Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corporate brand or reputation? Does it matter if the firm we are dealing with is small ...
Brand Portfolio Management, Brand Valuation Consistent with current trends in globalization, international firms have concentrated their efforts on the development ...
Strategy, Corporate Reputation Management A recent study by Don Porritt (Charles Sturt University, Australia) shows that a company’s reputation for financial perf...
Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation The reputation of an organization depends mainly from the way that the organization’s constituencies experience/perceive...
Global Branding, Brand Valuation In order to increase brand value, multinational organizations should focus on global branding programs, as these program...
Strategy, Corporate Reputation, Brand Management The Reputation Institute (a network of academics and practitioners founded in 1997 to study corporate reputations) defin...
Corporate Brand Development In contrast to product brand personality, which typically relates to consumers and user imagery for a specific product b...
Corporate Reputation Management, Market Value, Intangible Assets Academic research to quantify the value of reputation confirms that there are large economic premiums associated with co...
Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want ...
Corporate Reputation Management The terms “reputation” and “status” are often used as synonyms, such as when we talk about the reputation or status a co...
Informatiebronnen
Diverse informatiebronnen betreffende Corporate Reputatiemanagement. Hier vindt u powerpoints, video's, nieuws etc. om te gebruiken in uw eigen lezingen en workshops.
Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions Concise presentation that provides an interesting framework for reputation management. It particularly focuses on 4 key ...
Consequences for Reputation Paper by Jonathan M. Karpoff, D. Scott Lee and Gerald S. Martin examines the penalties imposed on all 585 firms that wer...
Reputation Management, Corporate Reputation This presentation discusses the traditional approach towards managing your reputation. The presentation includes the fol...
Social Media for Business, Online Business Identity, Corporate Reputation, Social Networking for Business This presentation provides interesting information about the usage of social media for businesses. The presentation incl...
CSR Communication, CSR Implementation, CSR Strategy, Corporate Identity, Corporate Values, CSR Stages, Because Corporate Social Responsibility is a value-based concept, it is highly connected with an organization’s values a...
Trust, Corporate Reputation, Corporate Branding, Corporate Image An important determinant of the reputation of your brand, company or sector is TRUST. In the financial sector for exampl...
Leadership, Communication Skills, Leadership Communication Framework, Barett According to Barrett (2006) leadership communication can be referred to as the determined and purposeful delivery of mes...
Initial Understanding of Branding 4-minute intro to what a brand is and what branding is.
We live in a brand saturated world. That is why it so important...
Reputation Management, Risk Management This presentation focuses mainly on the importance of reputational risk and the necessity of reputational risk managemen...
Researchlinks
Springen naar verdere onderzoeksbronnen met betrekking tot Corporate Reputatiemanagement.