Corporate Reputatiemanagement

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Samenvatting

De Corporate Reputatiequotient van Harris-Fornbrun is een uitvoerige meetmethode van corporate reputatie, welke specifiek werd gecreëerd om de percepties van alle corporate stakeholder groeperingen te verzamelen, zoals: consumenten, investeerders, werknemers, of zeer belangrijke beďnvloeders. Het instrument maakt onderzoek mogelijk naar de drijvende factoren van de reputatie van een bedrijf, en maakt het mogelijk om reputaties zowel binnen als over industrieën heen te vergelijken.


De zes drijvende factoren van de Corporate Reputatiequotient

Dit reputatiemodel voor bedrijven heeft de volgende 6 drijvende factoren van corporate reputatie met de daaropvolgende 20 attributen:


Emotioneel Beroep

- goed gevoel over het bedrijf

- bewonder en eerbiedig het bedrijf

- vertrouw op het bedrijf

Producten en Diensten

- het bedrijf gelooft in zijn producten en diensten

- het bedrijf biedt hoge kwaliteit van producten diensten aan

- ontwikkelt innovatieve producten en diensten

- biedt producten en diensten aan die van een goede waarde zijn

Visie en Leiderschap

- heeft uitstekend leiderschap

- heeft een duidelijke visie voor de toekomst

- erkent en haalt voordeel uit marktmogelijkheden

De Omgeving van de werkplaats

- wordt goed gemanaged

- schijnt een goed bedrijf te zijn om voor te werken

- schijnt goede werknemers te hebben

Financiële Prestatie

- geschiedenis van winstgevendheid

- lijkt een investering met lage risico's

- sterke vooruitzichten voor de toekomstige groei

- neigt om zijn concurrenten te overtreffen

Sociale Verantwoordelijkheid

- steunt goede doelen

- ecologisch verantwoordelijk

- behandelt mensen goed


Terwijl men willekeurige controles verricht, resulteren deze criteria samen genomen in lijsten van de meest reputabele en/of zichtbare bedrijven.


Boek: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations

Boek: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness

Boek: Kevin T. Jackson - Building Reputational Capital


Special Interest Group

Corporate Reputatiemanagement Special Interest Group.



Special Interest Group (2 leden)

Forum

Forumdiscussies over Corporate Reputatiemanagement. Hieronder kunt u een vraag stellen over dit onderwerp, uw ervaringen delen, een nieuwe ontwikkeling melden, of iets toelichten.


Begin een nieuw onderwerp over Corporate Reputatiemanagement

 

Corporate Reputation versus Identity
I want to know if / how a corporate identity differs from the corporate reputation? Thanks......
62
 
5 reacties
Building a Corporate Reputation Takes a Long Time
Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years of toil and hard work not only for the CEO but also the employees to be in line ...
16
 
2 reacties
Corporate Identity MIx
Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model defines Corporate Identity as the Personality of the corporation. This Personality is ...
10
 
Corporate Reputation and the Economic Crisis
Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive market, where profits are scarce, most feel it necess...
8
 
2 reacties
Corporate Reputation Quotient is Vital
CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and exceed the expectations. This CRQ is reflected in the corporate image thus should be ...
3
 
Results More Important Than Reputation
I think that the result of a company is even more important than its reputation. After all what's the truth about most reputations? What really matters are the size of the firm and in which industry t...
3
 
4 reacties

Best Practices

De best beoordeelde onderwerpen over Corporate Reputatiemanagement. Hier vindt u de meest waardevolle ideeën en praktische suggesties.


Measuring a Reputation
I would like to measure the reputation of our organization, an NGO. Internally and externally. How do I go about it?...
63
 
1 reacties

Reputation Driver: Vision & Leadership
Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a leader in the market decides the reputation of an organisation. The CEO should have ...
62
 
5 reacties

Research a Reputation
I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it?...
37
 
1 reacties

CEO Profile and Corporate Repuation
Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corporate brand or reputation? Does it matter if the firm we are dealing with is small ...
26
 
37 reacties

Expert Tips

Geavanceerde inzichten over Corporate Reputation Management (Engels). Hier vindt u professionele adviezen van deskundigen.


Pitfalls of International / Global Brands

Brand Portfolio Management, Brand Valuation
Consistent with current trends in globalization, international firms have concentrated their efforts on the development ...

Pitfalls of a Strong Financial Reputation

Strategy, Corporate Reputation Management
A recent study by Don Porritt (Charles Sturt University, Australia) shows that a company’s reputation for financial perf...

Four Ways in Which People Experience Any Organization

Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation
The reputation of an organization depends mainly from the way that the organization’s constituencies experience/perceive...

Global Branding Best Practices

Global Branding, Brand Valuation
In order to increase brand value, multinational organizations should focus on global branding programs, as these program...

Principles of Strong Corporate Reputations

Strategy, Corporate Reputation, Brand Management
The Reputation Institute (a network of academics and practitioners founded in 1997 to study corporate reputations) defin...

Dimensions and Traits of the Corporate Brand Personality

Corporate Brand Development
In contrast to product brand personality, which typically relates to consumers and user imagery for a specific product b...

What is the Value of a Strong Corporate Reputation?

Corporate Reputation Management, Market Value, Intangible Assets
Academic research to quantify the value of reputation confirms that there are large economic premiums associated with co...

Nationalism and Patriotism in Corporate Brand Communication Strategies

Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism
Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want ...

Differences Between the Corporate Reputation versus the Corporate Status

Corporate Reputation Management
The terms “reputation” and “status” are often used as synonyms, such as when we talk about the reputation or status a co...
Informatiebronnen

Diverse informatiebronnen betreffende Corporate Reputatiemanagement. Hier vindt u powerpoints, video's, nieuws etc. om te gebruiken in uw eigen lezingen en workshops.


Strategically Managing Perceptions for Improved Corporate Reputation

Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions
Concise presentation that provides an interesting framework for reputation management. It particularly focuses on 4 key ...

585 Financial Misrepresentations...

Consequences for Reputation
Paper by Jonathan M. Karpoff, D. Scott Lee and Gerald S. Martin examines the penalties imposed on all 585 firms that wer...

Jennifer Aaker on Branding

Jennifer Aaker on Branding
Jennifer Aaker explains the difference between brand and branding: - "Branding" is just the tip of the iceberg (the mar...

Managing your Reputation: Definition, Value, Processes, Measurement Options

Reputation Management, Corporate Reputation
This presentation discusses the traditional approach towards managing your reputation. The presentation includes the fol...

Social Media for Organizations

Social Media for Business, Online Business Identity, Corporate Reputation, Social Networking for Business
This presentation provides interesting information about the usage of social media for businesses. The presentation incl...

CSR Implementation and Communication Model (Schmeltz)

CSR Communication, CSR Implementation, CSR Strategy, Corporate Identity, Corporate Values, CSR Stages,
Because Corporate Social Responsibility is a value-based concept, it is highly connected with an organization’s values a...

Martin's Trust Model: The Trust Matrix

Trust, Corporate Reputation, Corporate Branding, Corporate Image
An important determinant of the reputation of your brand, company or sector is TRUST. In the financial sector for exampl...

3 Levels of Communication Skills for Managing and Leadership

Leadership, Communication Skills, Leadership Communication Framework, Barett
According to Barrett (2006) leadership communication can be referred to as the determined and purposeful delivery of mes...

Video Introduction of Branding

Initial Understanding of Branding
4-minute intro to what a brand is and what branding is. We live in a brand saturated world. That is why it so important...

The Importance of Reputational Risk and Managing it

Reputation Management, Risk Management
This presentation focuses mainly on the importance of reputational risk and the necessity of reputational risk managemen...

Researchlinks

Springen naar verdere onderzoeksbronnen met betrekking tot Corporate Reputatiemanagement.


Nieuws

Nieuws

Video's

Video's

Presentaties

Presentaties

 
Boeken

Boeken

Academisch

Academisch

Meer

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Vergelijk met: Brand Personality Dimensions (Dimensies van Merkpersoonlijkheid)  |  Merkwaarde Waarderingsmethode (BAV)  |  Merkidentiteit-prisma  |  Ashridge Missiemodel


Keer terug naar Management Discipline: Communicatie & Vaardigheden  |  Ethiek & Verantwoordelijkheid  |  Kennis & Ontastbare Zaken  |  Marketing & Verkoop  |  Strategie & Innovatie


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Special Interest Group

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