Corporate Reputation Quotient



stakeholderのグループの認識の捕獲による測定の企業の評判。 Harris-FornbrunのCorporate Reputation Quotientの説明。


  1. 要約
  2. フォーラム
  3. ベストプラクティス
  4. Expert Tips
  5. リソース
  6. 印字

Harris-FornbrunのCorporate Reputation Quotientは消費者、投資家、従業員、または主influencersのようなstakeholderのあらゆる企業のグループの認識を捕獲するためにとりわけ創造された企業の評判の広範囲の測定方法である。 器械は会社の評判の起動力の研究を可能にし、企業内のそしてを渡る評判を比較することを割り当てる。

Corporate Reputation Quotientの6人の起動力





























本: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations -

本: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness -

本: Kevin T. Jackson - Building Reputational Capital -

Corporate Reputation Quotient フォーラム
  Differences between the Reputation versus the Status of an Organization
The terms reputation and status are often used as synonyms, such as when we talk about the reputation or status a corporation has. But Sorenson (2014) argues that the terms should not be seen as such and outlines 3 main distinctions between "stat...
  Building a Corporate Reputation Takes a Long Time
Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years of toil and hard work not only for the CEO but also the employees to be in line with the company's vision and long term goals. The...
  Corporate Reputation Quotient is Vital
CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and exceed the expectations. This CRQ is reflected in the corporate image thus should be inviting, magnificent, accurate, gracious and exce...
  Results More Important Than Reputation
I think that the result of a company is even more important than its reputation. After all what's the truth about most reputations? What really matters are the size of the firm and in which industry the company operates....
  Corporate Reputation and the Economic Crisis
Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive market, where profits are scarce, most feel it necessary to slip these principles for the quick buck!...
  Corporate Reputation versus Indentity
I want to know if / how a corporate identity differs from the corporate reputation? Thanks......
  Measuring a Reputation
I would like to measure the reputation of our organization, an NGO. Internally and externally. How do I go about it?...
  Research a Reputation
I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it?...
  Corporate Identity MIx
Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model defines Corporate Identity as the Personality of the corporation. This Personality is built up from 3 things:
1. Behavior

Corporate Reputation Quotient 特別興味グループ


Corporate Reputation Quotient 教育とイベント


ベストプラクティス - Corporate Reputation Quotient プレミアム
  CEO Profile and Corporate Repuation
Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corporate brand or reputation? Does it matter if the firm we are dealing wi...
  Reputation Driver: Vision & Leadership
Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a leader in the market decides the reputation of an organisation. The CEO should have a clear vision and a great reputation....

Expert Tips (ENG) - Corporate Reputation Quotient プレミアム

Pitfalls of International / Global Brands

Consistent with current trends in globalization, international firms have concentrated their efforts on t...
Usage (application)Brand Portfolio Management, Brand Valuation

Pitfalls of a Strong Financial Reputation

A recent study by Don Porritt (Charles Sturt University, Australia) shows that a companys reputation for financial performance can adversely affect t...
Usage (application)Strategy, Corporate Reputation Management

Four Ways in Which People Experience Any Organization

The reputation of an organization depends mainly from the way that the organizations constit...
Usage (application)Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation

Global Branding Best Practices

In order to increase brand value, multinational organizations should focus on global branding programs, as these programs can lower marketing c...
Usage (application)Global Branding, Brand Valuation

Principles of Strong Corporate Reputations

The Reputation Institute (a network of academics and practitioners founded in 1997 to study corporate reputations) defines five principles in order to...
Usage (application)Strategy, Corporate Reputation, Brand Management

Dimensions and Traits of the Corporate Brand Personality

In contrast to product brand personality, which typically relates to consumers and user imagery for a specific product brand, corporate brand personal...
Usage (application)Corporate Brand Development

What is the Value of a Strong Corporate Reputation?

Academic research to quantify the value of reputation confirms that there are large economic premiums associated with corporate reputations:
- F...
Usage (application)Corporate Reputation Management, Market Value, Intangible Assets

Nationalism and Patriotism in Corporate Brand Communication Strategies

Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want to stimulate their own country...
Usage (application)Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism

リソース - Corporate Reputation Quotient プレミアム


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と比較した: Brand Personality Dimensions  |  Brand Asset Valuator  |  Brand Identity Prism  |  Ashridge Mission Model

経営ハブに戻る: コミュニケーションとスキル倫理と責任知識と無形財産マーケティング  |  戦略


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版権 2017 12manage - 幹部ファーストトラック。V14.1 - 最近の更新: 21-7-2017。所有者別の全 tm 名。