Corporate Reputation Quotient

ナレッジセンター



概要、フォーラム、ベストプラクティス、専門家のヒント、情報源。

99アイテム • 281.998回の訪問


概要

Harris-FornbrunのCorporate Reputation Quotientは消費者、投資家、従業員、または主influencersのようなstakeholderのあらゆる企業のグループの認識を捕獲するためにとりわけ創造された企業の評判の広範囲の測定方法である。 器械は会社の評判の起動力の研究を可能にし、企業内のそしてを渡る評判を比較することを割り当てる。


Corporate Reputation Quotientの6人の起動力

このビジネス評判モデルにそれに続く属性20の企業の評判の次の6人の起動力がある:


切実な訴え

-会社についての好感

-会社を賞賛し、尊重しなさい

-会社を信頼しなさい

プロダクトおよびサービス

-会社はプロダクトおよびサービスを信じる

-会社は高い良質品およびサービスを提供する

-革新的なプロダクトおよびサービスを開発する

-好ましい値であるサービスおよび提供プロダクト

視野およびリーダーシップ

-優秀なリーダーシップを持っている

-未来のための明らかな視野を持っている

-市場の機会を確認し、利用する

仕事場の環境

-よく管理される

-のために働くよい会社はあることをようである

-よい従業員を持つようである

財政パフォーマンス

-収益性の歴史

-危険度が低い投資は現われる

-将来の拡大のための強い見通し

-競争相手に優りがちである

社会責任

-サポートよい原因

-環境的に責任がある

-御馳走はよく民を住まわせる


抜き取り検査をして、一緒に取られるこれらの規準は最も評判が良いおよび/または最も目に見える会社のリストで起因する。


本: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations

本: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness

本: Kevin T. Jackson - Building Reputational Capital


特別興味グループ

参加する

企業の評判管理 特別興味グループ。



特別興味グループ (1人のメンバー)

フォーラム

新しいトピック

企業の評判管理フォーラム。


Building a Corporate Reputation Takes a Long Time
Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years (...)
16
 
2コメント
Corporate Identity MIx
Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model define (...)
11
 
Corporate Reputation and the Economic Crisis
Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrit (...)
8
 
2コメント
Corporate Reputation Quotient is Vital
CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and excee (...)
3
 
Results More Important Than Reputation
I think that the result of a company is even more important than its reputation. After all what's the truth about most r (...)
3
 
4コメント

新しいフォーラムトピックを開始するについての企業の評判管理より多くの情報

 

ベストプラクティス

メンバーになろう

企業の評判管理に関する最も評価の高いディスカッショントピック。ここでは、最も価値のあるアイデアと実用的な提案を見つけます。


Measuring a Reputation
I would like to measure the reputation of our organization, an NGO. Internally and externally. How do I go about it? (...)
63
 
1コメント

Corporate Reputation versus Indentity
I want to know if / how a corporate identity differs from the corporate reputation? Thanks... (...)
62
 
4コメント

Reputation Driver: Vision & Leadership
Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a lead (...)
62
 
5コメント

Research a Reputation
I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it? (...)
37
 
1コメント

CEO Profile and Corporate Repuation
Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corpora (...)
26
 
37コメント

エキスパートのヒント

メンバーになろう

Corporate Reputation Managementについての高度な洞察(英語)。ここには専門家による専門的なアドバイスがあります。


Pitfalls of International / Global Brands

Brand Portfolio Management, Brand Valuation
Consistent with current trends in globalization, international firms have concentrated their efforts on the development (...)

Pitfalls of a Strong Financial Reputation

Strategy, CRM
A recent study by Don Porritt (Charles Sturt University, Australia) shows that a companys reputation for financial perf (...)

Four Ways in Which People Experience Any Organization

Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation
The reputation of an organization depends mainly from the way that the organizations constituencies experience/perceive (...)

Global Branding Best Practices

Global Branding, Brand Valuation
In order to increase brand value, multinational organizations should focus on global branding programs, as these program (...)

Principles of Strong Corporate Reputations

Strategy, Corporate Reputation, Brand Management
The Reputation Institute (a network of academics and practitioners founded in 1997 to study corporate reputations) defin (...)

Dimensions and Traits of the Corporate Brand Personality

Corporate Brand Development
In contrast to product brand personality, which typically relates to consumers and user imagery for a specific product b (...)

What is the Value of a Strong Corporate Reputation?

CRM, Market Value, Intangible Assets
Academic research to quantify the value of reputation confirms that there are large economic premiums associated with co (...)

Nationalism and Patriotism in Corporate Brand Communication Strategies

Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism
Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want (...)

Differences Between the Corporate Reputation versus the Corporate Status

CRM
The terms reputation and status are often used as synonyms, such as when we talk about the reputation or status a co (...)
の情報源

メンバーになろう

企業の評判管理に関するさまざまな情報源。ここでは、独自の講義やワークショップで使用するパワーポイント、ビデオ、ニュースなどが見つかります。


Strategically Managing Perceptions for Improved Corporate Reputation

Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions
Concise presentation that provides an interesting framework for reputation management. It particularly focuses on 4 key (...)

585 Financial Misrepresentations...

Consequences for Reputation
Paper by Jonathan M. Karpoff, D. Scott Lee and Gerald S. Martin examines the penalties imposed on all 585 firms that wer (...)

Jennifer Aaker on Branding

Jennifer Aaker on Branding
Jennifer Aaker explains the difference between brand and branding: - "Branding" is just the tip of the iceberg (the mar (...)

Managing your Reputation: Definition, Value, Processes, Measurement Options

Reputation Management, Corporate Reputation
This presentation discusses the traditional approach towards managing your reputation. The presentation includes the fol (...)

Social Media for Organizations

Social Media for Business, Online Business Identity, Corporate Reputation, Social Networking for Business
This presentation provides interesting information about the usage of social media for businesses. The presentation incl (...)

CSR Implementation and Communication Model (Schmeltz)

CSR Communication, CSR Implementation, CSR Strategy, Corporate Identity, Corporate Values, CSR Stages,
Because Corporate Social Responsibility is a value-based concept, it is highly connected with an organizations values a (...)

Martin's Trust Model: The Trust Matrix

Trust, Corporate Reputation, Corporate Branding, Corporate Image
An important determinant of the reputation of your brand, company or sector is TRUST. In the financial sector for exampl (...)

3 Levels of Communication Skills for Managing and Leadership

Leadership, Communication Skills, Leadership Communication Framework, Barett
According to Barrett (2006) leadership communication can be referred to as the determined and purposeful delivery of mes (...)

Video Introduction of Branding

Initial Understanding of Branding
4-minute intro to what a brand is and what branding is. We live in a brand saturated world. That is why it so important (...)

The Importance of Reputational Risk and Managing it

Reputation Management, Risk Management
This presentation focuses mainly on the importance of reputational risk and the necessity of reputational risk managemen (...)

研究リンク

メンバーになろう

企業の評判管理に関する他の有用な情報源に自動的にジャンプします。


ニュース 動画 プレゼンテーション 書籍 もっと

ニュース

動画

プレゼンテーション

書籍

もっと


と比較した: Brand Personality Dimensions  |  Brand Asset Valuator  |  Brand Identity Prism  |  Ashridge Mission Model


経営ハブに戻る: コミュニケーションとスキル倫理と責任知識と無形財産マーケティング  |  戦略


より多くの方法、モデル、理論


特別興味グループ

企業の評判管理に興味がありますか?SIGリーダーになる

 


12manageについて | 広告宣伝 | 当社にリンク/私たちを引用 | プライバシー | 提案 | サービス条件
© 2021 12manage - The Executive Fast Track. V15.8 - 最近の更新: 28-7-2021その所有者のすべての名前™。