Quoziente di Reputazione Aziendale

Centro di Conoscenza

Il Quoziente di Reputazione Aziendale di Harris-Fombrun è un metodo di misurazione della reputazione aziendale completo che è stato creato specificamente per cogliere le percezioni di qualsiasi gruppo aziendale di stakeholder quali i consumatori, gli investitori, gli impiegati, o i principali influenzatori. Lo strumento permette di ricercare i driver della reputazione aziendale e permette di paragonare le reputazioni sia all'interno di un settore che tra diversi settori.

I sei driver del Quoziente di Reputazione Aziendale

Questo modello di reputazione del business ha i seguenti 6 driver della reputazione aziendale con 20 conseguenti attributi:

Facendo controlli casuali, si scopre che questi criteri, presi in insieme, sono presenti nelle liste dei principi aziendali delle realtà più stimabili e/o più visibili.

Referenza Bibliografica: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations -

Referenza Bibliografica: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness -

Referenza Bibliografica: Kevin T. Jackson - Building Reputational Capital -

Forum Nuova Discussione Forum sul Gestione della Reputazione Aziendale. Building a Corporate Reputation Takes a Long Time Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years (...) 16   2 reazioni Corporate Identity MIx Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model define (...) 11   0 reazioni Corporate Reputation and the Economic Crisis Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrit (...) 8   2 reazioni Corporate Reputation Quotient is Vital CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and excee (...) 3   0 reazioni Results More Important Than Reputation I think that the result of a company is even more important than its reputation. After all what's the truth about most r (...) 3   4 reazioni

Migliori Pratiche Registrati Gli argomenti più votati su Gestione della Reputazione Aziendale. Qui troverai le idee più preziose e suggerimenti pratici. Measuring a Reputation I would like to measure the reputation of our organization, an NGO. Internally and externally. How do I go about it? (...) 63   1 reazioni Corporate Reputation versus Indentity I want to know if / how a corporate identity differs from the corporate reputation? Thanks... (...) 62   4 reazioni Reputation Driver: Vision & Leadership Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a lead (...) 62   5 reazioni Research a Reputation I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it? (...) 37   1 reazioni CEO Profile and Corporate Repuation Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corpora (...) 26   37 reazioni

Consigli degli Esperti Registrati Approfondimenti avanzati sul Corporate Reputation Management (Inglese). Qui troverai consigli professionali di esperti. Pitfalls of International / Global Brands Brand Portfolio Management, Brand Valuation Consistent with current trends in globalization, international firms have concentrated their efforts on the development (...) Pitfalls of a Strong Financial Reputation Strategy, Corporate Reputation Management A recent study by Don Porritt (Charles Sturt University, Australia) shows that a company’s reputation for financial perf (...) Four Ways in Which People Experience Any Organization Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation The reputation of an organization depends mainly from the way that the organization’s constituencies experience/perceive (...) Global Branding Best Practices Global Branding, Brand Valuation In order to increase brand value, multinational organizations should focus on global branding programs, as these program (...) Principles of Strong Corporate Reputations Strategy, Corporate Reputation, Brand Management The Reputation Institute (a network of academics and practitioners founded in 1997 to study corporate reputations) defin (...) Dimensions and Traits of the Corporate Brand Personality Corporate Brand Development In contrast to product brand personality, which typically relates to consumers and user imagery for a specific product b (...) What is the Value of a Strong Corporate Reputation? Corporate Reputation Management, Market Value, Intangible Assets Academic research to quantify the value of reputation confirms that there are large economic premiums associated with co (...) Nationalism and Patriotism in Corporate Brand Communication Strategies Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want (...) Differences Between the Corporate Reputation versus the Corporate Status Corporate Reputation Management The terms “reputation” and “status” are often used as synonyms, such as when we talk about the reputation or status a co (...)

Fonti di Informazione Registrati Varie fonti di informazioni su Gestione della Reputazione Aziendale. Qui troverai powerpoint, video, notizie, ecc. da utilizzare nelle tue lezioni e seminari.

Paragonare a: Dimensioni della Brand Personality  |  Brand Asset Valuator  |  Prisma di Brand Identity  |  Modello della Mission di Ashridge

Ritornare alla Disciplina di Gestione: Comunicazione & Abilità  |  Etica & Responsabilità Sociale  |  Conoscenze & Valori Intangibili  |  Vendita  |  Strategia

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