Quoziente di Reputazione Aziendale

Centro di Conoscenza

Il Quoziente di Reputazione Aziendale di Harris-Fombrun è un metodo di misurazione della reputazione aziendale completo che è stato creato specificamente per cogliere le percezioni di qualsiasi gruppo aziendale di stakeholder quali i consumatori, gli investitori, gli impiegati, o i principali influenzatori. Lo strumento permette di ricercare i driver della reputazione aziendale e permette di paragonare le reputazioni sia all'interno di un settore che tra diversi settori.

I sei driver del Quoziente di Reputazione Aziendale

Questo modello di reputazione del business ha i seguenti 6 driver della reputazione aziendale con 20 conseguenti attributi:

Facendo controlli casuali, si scopre che questi criteri, presi in insieme, sono presenti nelle liste dei principi aziendali delle realtà più stimabili e/o più visibili.

Referenza Bibliografica: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations

Referenza Bibliografica: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness

Referenza Bibliografica: Kevin T. Jackson - Building Reputational Capital

Forum Discussioni nei forum sul Gestione della Reputazione Aziendale. Di seguito puoi porre una domanda su questo argomento, condividere le tue esperienze, segnalare un nuovo sviluppo o spiegare qualcosa. Inizia un nuovo argomento sul Gestione della Reputazione Aziendale Condividi le tue conoscenze qui (o fai una domanda)   Corporate Reputation versus Identity I want to know if / how a corporate identity differs from the corporate reputation? Thanks...... 62   5 commenti Building a Corporate Reputation Takes a Long Time Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years of toil and hard work not only for the CEO but also the employees to be in line ... 16   2 commenti Corporate Identity MIx Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model defines Corporate Identity as the Personality of the corporation. This Personality is ... 10   Corporate Reputation and the Economic Crisis Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive market, where profits are scarce, most feel it necess... 8   2 commenti Corporate Reputation Quotient is Vital CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and exceed the expectations. This CRQ is reflected in the corporate image thus should be ... 3   Results More Important Than Reputation I think that the result of a company is even more important than its reputation. After all what's the truth about most reputations? What really matters are the size of the firm and in which industry t... 3   4 commenti

Migliori Pratiche Gli argomenti migliori e più votati su Gestione della Reputazione Aziendale. Qui troverai le idee più preziose e suggerimenti pratici. Measuring a Reputation I would like to measure the reputation of our organization, an NGO. Internally and externally. How do I go about it?... 63   1 commenti Reputation Driver: Vision & Leadership Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a leader in the market decides the reputation of an organisation. The CEO should have ... 62   5 commenti Research a Reputation I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it?... 37   1 commenti CEO Profile and Corporate Repuation Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corporate brand or reputation? Does it matter if the firm we are dealing with is small ... 26   37 commenti

Consigli degli Esperti Approfondimenti avanzati sul Corporate Reputation Management (Inglese). Qui troverai consigli professionali di esperti. Pitfalls of International / Global Brands Brand Portfolio Management, Brand Valuation Consistent with current trends in globalization, international firms have concentrated their efforts on the development ... Pitfalls of a Strong Financial Reputation Strategy, Corporate Reputation Management A recent study by Don Porritt (Charles Sturt University, Australia) shows that a company’s reputation for financial perf... Four Ways in Which People Experience Any Organization Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation The reputation of an organization depends mainly from the way that the organization’s constituencies experience/perceive... Global Branding Best Practices Global Branding, Brand Valuation In order to increase brand value, multinational organizations should focus on global branding programs, as these program... Principles of Strong Corporate Reputations Strategy, Corporate Reputation, Brand Management The Reputation Institute (a network of academics and practitioners founded in 1997 to study corporate reputations) defin... Dimensions and Traits of the Corporate Brand Personality Corporate Brand Development In contrast to product brand personality, which typically relates to consumers and user imagery for a specific product b... What is the Value of a Strong Corporate Reputation? Corporate Reputation Management, Market Value, Intangible Assets Academic research to quantify the value of reputation confirms that there are large economic premiums associated with co... Nationalism and Patriotism in Corporate Brand Communication Strategies Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want ... Differences Between the Corporate Reputation versus the Corporate Status Corporate Reputation Management The terms “reputation” and “status” are often used as synonyms, such as when we talk about the reputation or status a co...

Fonti di Informazione Varie fonti di informazioni su Gestione della Reputazione Aziendale. Qui troverai powerpoint, video, notizie, ecc. da utilizzare nelle tue lezioni e seminari. Strategically Managing Perceptions for Improved Corporate Reputation Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions Concise presentation that provides an interesting framework for reputation management. It particularly focuses on 4 key ... 585 Financial Misrepresentations... Consequences for Reputation Paper by Jonathan M. Karpoff, D. Scott Lee and Gerald S. Martin examines the penalties imposed on all 585 firms that wer... Jennifer Aaker on Branding Jennifer Aaker on Branding Jennifer Aaker explains the difference between brand and branding: - "Branding" is just the tip of the iceberg (the mar... Managing your Reputation: Definition, Value, Processes, Measurement Options Reputation Management, Corporate Reputation This presentation discusses the traditional approach towards managing your reputation. The presentation includes the fol... Social Media for Organizations Social Media for Business, Online Business Identity, Corporate Reputation, Social Networking for Business This presentation provides interesting information about the usage of social media for businesses. The presentation incl... CSR Implementation and Communication Model (Schmeltz) CSR Communication, CSR Implementation, CSR Strategy, Corporate Identity, Corporate Values, CSR Stages, Because Corporate Social Responsibility is a value-based concept, it is highly connected with an organization’s values a... Martin's Trust Model: The Trust Matrix Trust, Corporate Reputation, Corporate Branding, Corporate Image An important determinant of the reputation of your brand, company or sector is TRUST. In the financial sector for exampl... 3 Levels of Communication Skills for Managing and Leadership Leadership, Communication Skills, Leadership Communication Framework, Barett According to Barrett (2006) leadership communication can be referred to as the determined and purposeful delivery of mes... Video Introduction of Branding Initial Understanding of Branding 4-minute intro to what a brand is and what branding is. We live in a brand saturated world. That is why it so important... The Importance of Reputational Risk and Managing it Reputation Management, Risk Management This presentation focuses mainly on the importance of reputational risk and the necessity of reputational risk managemen...

Link di Ricerca Passare ad altre fonti di ricerca riguardanti Gestione della Reputazione Aziendale. Notizie Video Presentazioni   Libri Accademico Di più

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