Quotient de Réputation d'Entreprise

Centre de Connaissances

Le Quotient de Réputation d'Entreprise (Corporate Reputation Quotient) de Harris-Fornbrun est une méthode de mesure globale de la réputation d'entreprise qui a été créée spécifiquement pour capturer les perceptions de n'importe quel groupe de partenaires de l'entreprise telles que les consommateurs, les investisseurs, les employés, ou entité clé d'influence. L'instrument résulte de la recherche sur les facteurs de réputation d'une entreprise, et permet de la comparer à la fois avec les réputations dans une même industrie et à travers les industries.

Six facteurs de Quotient de Réputation d'Entreprise

Ce modèle de réputation dans les affaires contient les 6 facteurs de réputation d'entreprise avec les 20 attributs suivants :

Faisant des contrôles par sondage, ces critères sont regroupés et constituent des listes d'entreprises les plus honorables et/ou les plus visibles.

Livre : Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations

Livre : Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness

Livre : Kevin T. Jackson - Building Reputational Capital

Forum Discussions du forum sur Gestion de Réputation d'Entreprise. Ci-dessous, vous pouvez poser une question sur ce sujet, partager vos expériences, signaler un nouveau développement ou expliquer quelque chose. Commencer un nouveau sujet sur Gestion de Réputation d'Entreprise Partagez vos connaissances ici (ou posez une question)   🔥 NOUVEAU Mémoire sur la Construction de la Réputation Bonjour, je suis entrain de finaliser mon projet de mémoire qui justement traite le concept réputation, je voudrais savoir pour une entreprise donnée à combien de partie il faut s'adresser au minimum ... 3   1 commentaires Corporate Reputation versus Identity I want to know if / how a corporate identity differs from the corporate reputation? Thanks...... 62   5 commentaires Building a Corporate Reputation Takes a Long Time Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years of toil and hard work not only for the CEO but also the employees to be in line ... 16   2 commentaires Corporate Identity MIx Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model defines Corporate Identity as the Personality of the corporation. This Personality is ... 10   Corporate Reputation and the Economic Crisis Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive market, where profits are scarce, most feel it necess... 8   2 commentaires Corporate Reputation Quotient is Vital CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and exceed the expectations. This CRQ is reflected in the corporate image thus should be ... 3   Results More Important Than Reputation I think that the result of a company is even more important than its reputation. After all what's the truth about most reputations? What really matters are the size of the firm and in which industry t... 3   4 commentaires

Meilleures Pratiques Les sujets les mieux notés sur Gestion de Réputation d'Entreprise. Vous trouverez ici les idées les plus précieuses et des suggestions pratiques. Measuring a Reputation I would like to measure the reputation of our organization, an NGO. Internally and externally. How do I go about it?... 63   1 commentaires Reputation Driver: Vision & Leadership Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a leader in the market decides the reputation of an organisation. The CEO should have ... 62   5 commentaires Research a Reputation I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it?... 37   1 commentaires CEO Profile and Corporate Repuation Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corporate brand or reputation? Does it matter if the firm we are dealing with is small ... 26   37 commentaires

Conseils d'Experts Idées avancées sur Corporate Reputation Management (Anglais). Vous trouverez ici des conseils professionnels d'experts. Pitfalls of International / Global Brands Brand Portfolio Management, Brand Valuation Consistent with current trends in globalization, international firms have concentrated their efforts on the development ... Pitfalls of a Strong Financial Reputation Strategy, Corporate Reputation Management A recent study by Don Porritt (Charles Sturt University, Australia) shows that a company’s reputation for financial perf... Four Ways in Which People Experience Any Organization Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation The reputation of an organization depends mainly from the way that the organization’s constituencies experience/perceive... Global Branding Best Practices Global Branding, Brand Valuation In order to increase brand value, multinational organizations should focus on global branding programs, as these program... Principles of Strong Corporate Reputations Strategy, Corporate Reputation, Brand Management The Reputation Institute (a network of academics and practitioners founded in 1997 to study corporate reputations) defin... Dimensions and Traits of the Corporate Brand Personality Corporate Brand Development In contrast to product brand personality, which typically relates to consumers and user imagery for a specific product b... What is the Value of a Strong Corporate Reputation? Corporate Reputation Management, Market Value, Intangible Assets Academic research to quantify the value of reputation confirms that there are large economic premiums associated with co... Nationalism and Patriotism in Corporate Brand Communication Strategies Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want ... Differences Between the Corporate Reputation versus the Corporate Status Corporate Reputation Management The terms “reputation” and “status” are often used as synonyms, such as when we talk about the reputation or status a co...

Sources d'Information Diverses sources d'informations sur Gestion de Réputation d'Entreprise. Vous trouverez ici des powerpoints, des vidéos, des actualités, etc. à utiliser dans vos propres conférences et ateliers. Strategically Managing Perceptions for Improved Corporate Reputation Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions Concise presentation that provides an interesting framework for reputation management. It particularly focuses on 4 key ... 585 Financial Misrepresentations... Consequences for Reputation Paper by Jonathan M. Karpoff, D. Scott Lee and Gerald S. Martin examines the penalties imposed on all 585 firms that wer... Jennifer Aaker on Branding Jennifer Aaker on Branding Jennifer Aaker explains the difference between brand and branding: - "Branding" is just the tip of the iceberg (the mar... Managing your Reputation: Definition, Value, Processes, Measurement Options Reputation Management, Corporate Reputation This presentation discusses the traditional approach towards managing your reputation. The presentation includes the fol... Social Media for Organizations Social Media for Business, Online Business Identity, Corporate Reputation, Social Networking for Business This presentation provides interesting information about the usage of social media for businesses. The presentation incl... CSR Implementation and Communication Model (Schmeltz) CSR Communication, CSR Implementation, CSR Strategy, Corporate Identity, Corporate Values, CSR Stages, Because Corporate Social Responsibility is a value-based concept, it is highly connected with an organization’s values a... Martin's Trust Model: The Trust Matrix Trust, Corporate Reputation, Corporate Branding, Corporate Image An important determinant of the reputation of your brand, company or sector is TRUST. In the financial sector for exampl... 3 Levels of Communication Skills for Managing and Leadership Leadership, Communication Skills, Leadership Communication Framework, Barett According to Barrett (2006) leadership communication can be referred to as the determined and purposeful delivery of mes... Video Introduction of Branding Initial Understanding of Branding 4-minute intro to what a brand is and what branding is. We live in a brand saturated world. That is why it so important... The Importance of Reputational Risk and Managing it Reputation Management, Risk Management This presentation focuses mainly on the importance of reputational risk and the necessity of reputational risk managemen...

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