Cociente de Reputación Corporativa

Centro de Conocimiento

El Cociente de Reputación Corporativa de Harris-Fornbrun, es un método que mide la reputación de la empresa que fue creado específicamente para capturar las opiniones los grupos de stakeholders de la empresa tales como consumidores, inversionistas, empleados, o influenciadores dominantes. El instrumento permite la investigación sobre factores directivos de la reputación de una compañía, y permite para comparar reputaciones dentro y a través de industrias.

Seis factores que causan el Cociente de reputación Corporativa

Este modelo de captura de la reputación del negocio tiene 6 factores que causan dicha reputación con 20 cualidades subsecuentes:

Haciendo inspecciones al azar, estos criterios tomados juntos, dan lugar a las listas de las compañías más reputables y/o más visibles.

Libro: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations

Libro: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness

Libro: Kevin T. Jackson - Building Reputational Capital

Foro Nuevo Tema Foro sobre Gestión de Reputación Corporativa. ¿Por qué la Reputación Corporativa importante? ¿de verdad se piensa que las empresas les importen las cualidades de estos factores del cociente de reputación corporati (...) 5   0 comentarios 🔥 NUEVO Cociente de Reputación Corporativa va a Ser Cada vez mas Importante Tal como van las cosas, este cuociente va a ser cada vez mas importante ya que la empresa y la sociedad son interdependi (...) 1   0 comentarios Los Proveedores Parte del Grupo de los Stakeholders Para capturar las opiniones de los proveedores, que hacen parte del grupo de los stakeholders, cuál es su valor agregado (...) 0   2 comentarios Building a Corporate Reputation Takes a Long Time Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years (...) 16   2 comentarios Corporate Identity MIx Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model define (...) 11   0 comentarios Corporate Reputation and the Economic Crisis Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrit (...) 8   2 comentarios Corporate Reputation Quotient is Vital CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and excee (...) 3   0 comentarios Results More Important Than Reputation I think that the result of a company is even more important than its reputation. After all what's the truth about most r (...) 3   4 comentarios

Mejores Prácticas Regístrate Los temas mejor valorados sobre Gestión de Reputación Corporativa. Aquí encontrará las ideas más valiosas y sugerencias prácticas. Measuring a Reputation I would like to measure the reputation of our organization, an NGO. Internally and externally. How do I go about it? (...) 63   1 comentarios Corporate Reputation versus Indentity I want to know if / how a corporate identity differs from the corporate reputation? Thanks... (...) 62   4 comentarios Reputation Driver: Vision & Leadership Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a lead (...) 62   5 comentarios Research a Reputation I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it? (...) 37   1 comentarios CEO Profile and Corporate Repuation Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corpora (...) 26   37 comentarios

Consejos de Expertos Regístrate Conocimientos avanzados sobre Corporate Reputation Management (Inglés). Aquí encontrará consejos profesionales de expertos. Pitfalls of International / Global Brands Brand Portfolio Management, Brand Valuation Consistent with current trends in globalization, international firms have concentrated their efforts on the development (...) Pitfalls of a Strong Financial Reputation Strategy, Corporate Reputation Management A recent study by Don Porritt (Charles Sturt University, Australia) shows that a company’s reputation for financial perf (...) Four Ways in Which People Experience Any Organization Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation The reputation of an organization depends mainly from the way that the organization’s constituencies experience/perceive (...) Global Branding Best Practices Global Branding, Brand Valuation In order to increase brand value, multinational organizations should focus on global branding programs, as these program (...) Principles of Strong Corporate Reputations Strategy, Corporate Reputation, Brand Management The Reputation Institute (a network of academics and practitioners founded in 1997 to study corporate reputations) defin (...) Dimensions and Traits of the Corporate Brand Personality Corporate Brand Development In contrast to product brand personality, which typically relates to consumers and user imagery for a specific product b (...) What is the Value of a Strong Corporate Reputation? Corporate Reputation Management, Market Value, Intangible Assets Academic research to quantify the value of reputation confirms that there are large economic premiums associated with co (...) Nationalism and Patriotism in Corporate Brand Communication Strategies Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want (...) Differences Between the Corporate Reputation versus the Corporate Status Corporate Reputation Management The terms “reputation” and “status” are often used as synonyms, such as when we talk about the reputation or status a co (...)

Fuentes de Información Regístrate Varias fuentes de información sobre Gestión de Reputación Corporativa. Aquí encontrará powerpoints, videos, noticias, etc. para usar en sus propias conferencias y talleres.

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Compare el Cociente de Reputación Corporativa con: Dimensiones de Personalidad de la marca   |  Valuación de Marcas  |  Prisma de Identidad de la Marca  |  Modelo Ashridge de la Misión Empresarial

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