Unternehmensreputations-Quotient

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Zusammenfassung, Forum, Best Practices, Expertentipps und Informationsquellen.

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Zusammenfassung

Der Unternehmensreputations-Quotient von Harris-Fornbrun ist ein komplettes Meßverfahren der Unternehmensreputation, das spezifisch geschaffen wurde, um die Meinungen irgendeiner unternehmerischen Stakeholder Gruppe wie Verbraucher, Investoren, Angestellte oder Hauptbeeinflusser einzufangen. Das Instrument ermöglicht Forschung auf den treibenden Faktoren der Reputation einer Firma und erlaubt Reputationen innerhalb und über Industrien hinweg zu vergleichen.


Sechs treibenden Faktoren des Unternehmensreputations-Quotient

Dieses Geschäftsreputations-Modell hat die folgenden 6 treibenden Faktoren der Unternehmensreputation mit folgenden 20 Attributen:


Emotionaler Anklang

- gutes Gefühl über die Firma

- die Firma bewundern und respektieren

- der Firma vertrauen

Produkte und Dienstleistungen

- Firma glaubt an seine Produkte und Dienstleistungen

- Firma bietet Qualitätsprodukte und -dienstleistungen an

- entwickelt erfinderische Produkte und Dienstleistungen

- biete Produkte und Dienstleistungen zu einem guten Wert an

Vision und Führung

- hat ausgezeichnete Führung

- hat eine klare Vision für die Zukunft

- erkennt und nutzt Marktgelegenheiten

Arbeitsplatzumgebung

- ist gut gemanaged

- scheint eine gute Firma zum Arbeiten zu sein

- scheint gute Angestellte zu haben

Finanzielle Performance

- Geschichte der Profitabilität

- scheint eine Investition mit niedrigem Risiko zu sein

- gute Aussichten für zukünftiges Wachstum

- neigt dazu, ihre Konkurrenten an Leistung zu übertreffen

Sozialverantwortlichkeit

- unterstützt gute Sachen

- umweltmäßig verantwortlich

- behandelt Leute gut


Gelegentliche Überprüfungen durchführend, ergeben diese Kriterien zusammengefasst Listen der hochwertigsten und/oder einsehbarsten Firmen.


Buch: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations

Buch: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness

Buch: Kevin T. Jackson - Building Reputational Capital


Fachgruppe

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Unternehmensreputations-Management Fachgruppe.



Fachgruppe (3 Mitglieder)

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Neues Thema

Forum über Unternehmensreputations-Management.


Building a Corporate Reputation Takes a Long Time
Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years (...)
16
 
2 Kommentare
Corporate Identity MIx
Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model define (...)
11
 
Corporate Reputation and the Economic Crisis
Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrit (...)
8
 
2 Kommentare
Corporate Reputation Quotient is Vital
CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and excee (...)
3
 
Results More Important Than Reputation
I think that the result of a company is even more important than its reputation. After all what's the truth about most r (...)
3
 
4 Kommentare

 

Best Practices

Die am besten bewerteten Themen über Unternehmensreputations-Management. Hier finden Sie die wertvollsten Ideen und praktischen Vorschläge.


Measuring a Reputation
I would like to measure the reputation of our organization, an NGO. Internally and externally. How do I go about it? (...)
63
 
1 Kommentare

Corporate Reputation versus Indentity
I want to know if / how a corporate identity differs from the corporate reputation? Thanks... (...)
62
 
4 Kommentare

Reputation Driver: Vision & Leadership
Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a lead (...)
62
 
5 Kommentare

Research a Reputation
I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it? (...)
37
 
1 Kommentare

CEO Profile and Corporate Repuation
Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corpora (...)
26
 
37 Kommentare

Expertentipps

Erweiterte Einblicke zu Corporate Reputation Management (Englisch). Hier finden Sie professionelle Ratschläge von Experten.


Pitfalls of International / Global Brands

Brand Portfolio Management, Brand Valuation
Consistent with current trends in globalization, international firms have concentrated their efforts on the development (...)

Pitfalls of a Strong Financial Reputation

Strategy, Corporate Reputation Management
A recent study by Don Porritt (Charles Sturt University, Australia) shows that a company’s reputation for financial perf (...)

Four Ways in Which People Experience Any Organization

Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation
The reputation of an organization depends mainly from the way that the organization’s constituencies experience/perceive (...)

Global Branding Best Practices

Global Branding, Brand Valuation
In order to increase brand value, multinational organizations should focus on global branding programs, as these program (...)

Principles of Strong Corporate Reputations

Strategy, Corporate Reputation, Brand Management
The Reputation Institute (a network of academics and practitioners founded in 1997 to study corporate reputations) defin (...)

Dimensions and Traits of the Corporate Brand Personality

Corporate Brand Development
In contrast to product brand personality, which typically relates to consumers and user imagery for a specific product b (...)

What is the Value of a Strong Corporate Reputation?

Corporate Reputation Management, Market Value, Intangible Assets
Academic research to quantify the value of reputation confirms that there are large economic premiums associated with co (...)

Nationalism and Patriotism in Corporate Brand Communication Strategies

Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism
Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want (...)

Differences Between the Corporate Reputation versus the Corporate Status

Corporate Reputation Management
The terms “reputation” and “status” are often used as synonyms, such as when we talk about the reputation or status a co (...)
Informationsquellen

Verschiedene Informationsquellen zu Unternehmensreputations-Management. Hier finden Sie Powerpoints, Videos, Nachrichten usw., die Sie in Ihren eigenen Vorträgen und Workshops verwenden können.


Strategically Managing Perceptions for Improved Corporate Reputation

Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions
Concise presentation that provides an interesting framework for reputation management. It particularly focuses on 4 key (...)

585 Financial Misrepresentations...

Consequences for Reputation
Paper by Jonathan M. Karpoff, D. Scott Lee and Gerald S. Martin examines the penalties imposed on all 585 firms that wer (...)

Jennifer Aaker on Branding

Jennifer Aaker on Branding
Jennifer Aaker explains the difference between brand and branding: - "Branding" is just the tip of the iceberg (the mar (...)

Managing your Reputation: Definition, Value, Processes, Measurement Options

Reputation Management, Corporate Reputation
This presentation discusses the traditional approach towards managing your reputation. The presentation includes the fol (...)

Social Media for Organizations

Social Media for Business, Online Business Identity, Corporate Reputation, Social Networking for Business
This presentation provides interesting information about the usage of social media for businesses. The presentation incl (...)

CSR Implementation and Communication Model (Schmeltz)

CSR Communication, CSR Implementation, CSR Strategy, Corporate Identity, Corporate Values, CSR Stages,
Because Corporate Social Responsibility is a value-based concept, it is highly connected with an organization’s values a (...)

Martin's Trust Model: The Trust Matrix

Trust, Corporate Reputation, Corporate Branding, Corporate Image
An important determinant of the reputation of your brand, company or sector is TRUST. In the financial sector for exampl (...)

3 Levels of Communication Skills for Managing and Leadership

Leadership, Communication Skills, Leadership Communication Framework, Barett
According to Barrett (2006) leadership communication can be referred to as the determined and purposeful delivery of mes (...)

Video Introduction of Branding

Initial Understanding of Branding
4-minute intro to what a brand is and what branding is. We live in a brand saturated world. That is why it so important (...)

The Importance of Reputational Risk and Managing it

Reputation Management, Risk Management
This presentation focuses mainly on the importance of reputational risk and the necessity of reputational risk managemen (...)

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