حصة تضامن السمعة

مركز المعرفة

الملخص والمنتدى وأفضل الممارسات ونصائح الخبراء ومصادر المعلومات.

99 عناصر • 282.174 زيارات

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مرحبا بكم في مركز المعرفة «حصة تضامن السمعة»:

ملخص
المجموعة ذات الاهتمام المشترك
المنتدى
أفضل الممارسات
نصائح خبير
مصادر المعلومات

المجموع: 99 عناصر. الرجاء التسجيل الآن. انه مجانا.

للدخول

ملخص

حصة تضامن السمعة من هرّيس-فومبرون هى طريق قياس شاملة لسمعة المؤسسة والتى خلقت بناءا على استقطاب إدراك أيّ من مجموعات اصحاب المصالح للمؤسسة مثل المستهلكين ، المستثمرين ، الموظفين ، أو المؤثرات الاساسية مكّنت هذه الوسيلة بحث دوافع سمعة الشركة ، والسماح لمقارنة السمعة بكل من ضمن وعبر الصناعات

الستّة دوافع لحصة تضامن السمعة

كما ان للستّة دوافع بنموذج سمعة الاعمال للمؤسسة التالية 20 شعار:

الجذب العاطفى

- إحساس جيّد حول الشركة

- قدر واحترم الشركة

- ثق بالشركة

المنتجات والخدمات

- تؤمن الشركة بمنتجاتها وخدماته

- تقدّم الشركة منتجات وخدمات بجودة عالية

- تتطوّر المنتجات الإبداعيّة والخدمات

- تعرض منتجات وخدمات التى بها قيمة جيّدة

الرؤية و القيادة

- لها قيادة ممتازة

- لديها رؤية واضحة للمستقبل

- تحدد ويستفيد من فرص السوق

بيئة مكان العمل

- الادارة جيّدة

- تظهر بأن تكون شركة جيّدة للعمل به

- يظهر أن لديها موظفين جيّدين

الاداء المالي

- تاريخ الربحية

- تظهر باقل المخاطر فى الاستثمار

- توقعات قوّيّة لحالة النموّ المقبلة

- تظهر بعدم التعدى على المنافسين

المسؤولية الاجتماعيّة

- تدعم الأسباب الجيّدة

- المسؤولية البيئية

- المعاملة الحسنة للناس

تقوم بالتدقيقات العشوائيّة ، هذه الاساليب تؤخذ معا في قوائم الشركات الاكثر احتراما و او الشركات الكبرى المرئيّة.

كتاب: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations

كتاب: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness

كتاب: Kevin T. Jackson - Building Reputational Capital

المجموعة ذات الاهتمام المشترك

انضم إلى

حصة تضامن السمعة المجموعة ذات الاهتمام المشترك.

المجموعة ذات الاهتمام المشترك

المنتدى

موضوع جديد

حصة تضامن السمعة المنتدى.

Building a Corporate Reputation Takes a Long Time
Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years (...)

2 تعليقات

Corporate Identity MIx
Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model define (...)

Corporate Reputation and the Economic Crisis
Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrit (...)

2 تعليقات

Corporate Reputation Quotient is Vital
CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and excee (...)

Results More Important Than Reputation
I think that the result of a company is even more important than its reputation. After all what's the truth about most r (...)

4 تعليقات

ابدأ موضوع منتدى جديد حول حصة تضامن السمعة. معلومات اضافية.

أفضل الممارسات

تصبح عضوا

مواضيع المناقشة الأعلى تصنيفا حول حصة تضامن السمعة. ستجد هنا أهم الأفكار والاقتراحات العملية.

Measuring a Reputation
I would like to measure the reputation of our organization, an NGO. Internally and externally. How do I go about it? (...)

1 تعليقات

Corporate Reputation versus Indentity
I want to know if / how a corporate identity differs from the corporate reputation? Thanks... (...)

4 تعليقات

Reputation Driver: Vision & Leadership
Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a lead (...)

5 تعليقات

Research a Reputation
I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it? (...)

1 تعليقات

CEO Profile and Corporate Repuation
Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corpora (...)

37 تعليقات

نصائح خبير

تصبح عضوا

رؤى متقدمة حول Corporate Reputation Management (الإنجليزية). ستجد هنا نصائح مهنية من قبل خبراء.

	Pitfalls of International / Global Brands Brand Portfolio Management, Brand Valuation Consistent with current trends in globalization, international firms have concentrated their efforts on the development (...)
	Pitfalls of a Strong Financial Reputation Strategy, CRM A recent study by Don Porritt (Charles Sturt University, Australia) shows that a company�s reputation for financial perf (...)
	Four Ways in Which People Experience Any Organization Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation The reputation of an organization depends mainly from the way that the organization�s constituencies experience/perceive (...)
	Global Branding Best Practices Global Branding, Brand Valuation In order to increase brand value, multinational organizations should focus on global branding programs, as these program (...)
	Principles of Strong Corporate Reputations Strategy, Corporate Reputation, Brand Management The Reputation Institute (a network of academics and practitioners founded in 1997 to study corporate reputations) defin (...)
	Dimensions and Traits of the Corporate Brand Personality Corporate Brand Development In contrast to product brand personality, which typically relates to consumers and user imagery for a specific product b (...)
	What is the Value of a Strong Corporate Reputation? CRM, Market Value, Intangible Assets Academic research to quantify the value of reputation confirms that there are large economic premiums associated with co (...)
	Nationalism and Patriotism in Corporate Brand Communication Strategies Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want (...)
	Differences Between the Corporate Reputation versus the Corporate Status CRM The terms �reputation� and �status� are often used as synonyms, such as when we talk about the reputation or status a co (...)

مصادر المعلومات

تصبح عضوا

مصادر المعلومات المختلفة المتعلقة حصة تضامن السمعة. هنا سوف تجد POWERPOINTS، وأشرطة الفيديو، والأخبار، وما إلى ذلك لاستخدامها في المحاضرات وورش العمل الخاصة بك.

	Strategically Managing Perceptions for Improved Corporate Reputation Reputation Management Activities, Strategic Reputation Management, Reputation Perceptions Concise presentation that provides an interesting framework for reputation management. It particularly focuses on 4 key (...)
	585 Financial Misrepresentations... Consequences for Reputation Paper by Jonathan M. Karpoff, D. Scott Lee and Gerald S. Martin examines the penalties imposed on all 585 firms that wer (...)
	Jennifer Aaker on Branding Jennifer Aaker on Branding Jennifer Aaker explains the difference between brand and branding: - "Branding" is just the tip of the iceberg (the mar (...)
	Managing your Reputation: Definition, Value, Processes, Measurement Options Reputation Management, Corporate Reputation This presentation discusses the traditional approach towards managing your reputation. The presentation includes the fol (...)
	Social Media for Organizations Social Media for Business, Online Business Identity, Corporate Reputation, Social Networking for Business This presentation provides interesting information about the usage of social media for businesses. The presentation incl (...)
	CSR Implementation and Communication Model (Schmeltz) CSR Communication, CSR Implementation, CSR Strategy, Corporate Identity, Corporate Values, CSR Stages, Because Corporate Social Responsibility is a value-based concept, it is highly connected with an organization�s values a (...)
	Martin's Trust Model: The Trust Matrix Trust, Corporate Reputation, Corporate Branding, Corporate Image An important determinant of the reputation of your brand, company or sector is TRUST. In the financial sector for exampl (...)
	3 Levels of Communication Skills for Managing and Leadership Leadership, Communication Skills, Leadership Communication Framework, Barett According to Barrett (2006) leadership communication can be referred to as the determined and purposeful delivery of mes (...)
	Video Introduction of Branding Initial Understanding of Branding 4-minute intro to what a brand is and what branding is. We live in a brand saturated world. That is why it so important (...)
	The Importance of Reputational Risk and Managing it Reputation Management, Risk Management This presentation focuses mainly on the importance of reputational risk and the necessity of reputational risk managemen (...)