Corporate Reputation Quotient

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Measuring corporate reputation by capturing the perceptions of stakeholder groups. Explanation of Corporate Reputation Quotient of Harris-Fombrun.


The Corporate Reputation Quotient of Harris-Fombrun is a comprehensive measuring method of corporate reputation that was created specifically to capture the perceptions of any corporate stakeholder group such as consumers, investors, employees, or key influencers. The instrument enables research on the drivers of a company's reputation, and allows to compare reputations both within and across industries.


Six drivers of the Corporate Reputation Quotient

This business reputation model has the following 6 drivers of corporate reputation with subsequent 20 attributes:


Emotional Appeal

- good feeling about the company

- admire and respect the company

- trust the company

Products and Services

- company believes in its products and services

- company offers high quality products and services

- develops innovative products and services

- offers products and services that are good value

Vision and Leadership

- has excellent leadership

- has a clear vision for the future

- recognizes and takes advantage of market opportunities

Workplace Environment

- is well managed

- appears to be a good company to work for

- appears to have good employees

Financial Performance

- history of profitability

- appears a low risk investment

- strong prospects for future growth

- tends to outperform its competitors

Social Responsibility

- supports good causes

- environmentally responsible

- treats people well


Making random checks, these criteria taken together result in lists of most reputable and/or visible companies.


Book: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations -

Book: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness -

Book: Kevin T. Jackson - Building Reputational Capital -


Special Interest Group - Corporate Reputation Quotient


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Forum - Corporate Reputation Quotient  

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  Measuring a Reputation (1 reactions)
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  Research a Reputation (1 reactions)
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  Corporate Identity MIx
Related to the Corporate Reputation is the the Corporate ...
 
 
 
 
  Corporate Reputation and the Economic Crisis (2 reactions)
Excellent reputations are developed overtime from principled...
 
 
 
 
  Corporate Reputation Quotient is Vital
CRQ is vital as it measures resonance between corporate cult...
 
 
 
 
  Results More Important Than Reputation (4 reactions)
I think that the result of a company is even more important ...
 
 
 
 

Best Practices - Corporate Reputation Quotient

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  Corporate Reputation versus Indentity (4 reactions)
I want to know if / how a corporate identity differs from th...
 
 
 
 
  Reputation Driver: Vision & Leadership (5 reactions)
Amongst these 6 drivers of corporate reputation, vision &...
 
 
 
 
  CEO Profile and Corporate Repuation (37 reactions)
Ideally, should the profile of the (CEO) of a firm match...
 
 
 
 
  Building a Corporate Reputation Takes a Long Time (2 reactions)
Reputation cannot be built over night and there is no short ...
 
 
 
 

Expert Tips - Corporate Reputation Quotient

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Differences Between the Corporate Reputation versus the Corporate Status

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Resources - Corporate Reputation Quotient

Here you will find powerpoint presentations, micro-learning videos and further information sources.


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Videos about Corporate Reputation


     
 

Presentations about Reputation Quotient


     
 

Presentations about Corporate Reputation


     
 

Books about Reputation Quotient


     
 

Books about Corporate Reputation


     
 

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Compare with: Brand Personality Dimensions  |  Brand Asset Valuator  |  Brand Identity Prism  |  Online Corporate Reputation  |  Ashridge Mission Model  |  Brand Equity Model


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