Corporate Reputation Quotient

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Measuring corporate reputation by capturing the perceptions of stakeholder groups. Explanation of Corporate Reputation Quotient of Harris-Fombrun.

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The Corporate Reputation Quotient of Harris-Fombrun is a comprehensive measuring method of corporate reputation that was created specifically to capture the perceptions of any corporate stakeholder group such as consumers, investors, employees, or key influencers. The instrument enables research on the drivers of a company's reputation, and allows to compare reputations both within and across industries.


Six drivers of the Corporate Reputation Quotient

This business reputation model has the following 6 drivers of corporate reputation with subsequent 20 attributes:


Emotional Appeal

- good feeling about the company

- admire and respect the company

- trust the company

Products and Services

- company believes in its products and services

- company offers high quality products and services

- develops innovative products and services

- offers products and services that are good value

Vision and Leadership

- has excellent leadership

- has a clear vision for the future

- recognizes and takes advantage of market opportunities

Workplace Environment

- is well managed

- appears to be a good company to work for

- appears to have good employees

Financial Performance

- history of profitability

- appears a low risk investment

- strong prospects for future growth

- tends to outperform its competitors

Social Responsibility

- supports good causes

- environmentally responsible

- treats people well


Making random checks, these criteria taken together result in lists of most reputable and/or visible companies.


Book: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations -

Book: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness -

Book: Kevin T. Jackson - Building Reputational Capital -


Corporate Reputation Quotient Special Interest Group


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Corporate Reputation Quotient Forum  

Recent topics

  Building a Corporate Reputation Takes a Long Time      
 
  Corporate Reputation Quotient is Vital      
 
  Differences between the Reputation versus the Status of an Organization      
 

Best Practices - Corporate Reputation Quotient
  Measuring a Reputation
     
 
  Corporate Reputation versus Indentity
     
 
  Reputation Driver: Vision & Leadership
     
 
  Research a Reputation
     
 
  CEO Profile and Corporate Repuation
     
 



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  Corporate Identity MIx
     
 
  Corporate Reputation and the Economic Crisis
     
 
  Results More Important Than Reputation
     
 

Expert Tips - Corporate Reputation Quotient
 

Pitfalls of International / Global Brands

 
 
 

Pitfalls of a Strong Financial Reputation

 
 
 

Four Ways in Which People Experience Any Organization

 
 
 

Global Branding Best Practices

 
 
 

Principles of Strong Corporate Reputations

 
 
 

Dimensions and Traits of the Corporate Brand Personality

 
 
 

What is the Value of a Strong Corporate Reputation?

 
 
 

Nationalism and Patriotism in Corporate Brand Communication Strategies

 
 



Advance yourself in business administration and management



Resources - Corporate Reputation Quotient

Strategically Managing Perceptions for Improved Corporate Reputation

 

585 Financial Misrepresentations...

 

Jennifer Aaker on Branding

 

Managing your Reputation: Definition, Value, Processes, Measurement Options

 

Social Media for Organizations

 

CSR Implementation and Communication Model (Schmeltz)

 

Martin's Trust Model: The Trust Matrix

 

3 Levels of Communication Skills for Managing and Leadership

 

Video Introduction of Branding

 

The Importance of Reputational Risk and Managing it

 
 

News about Reputation Quotient


     
 

News about Corporate Reputation


     
 

Videos about Reputation Quotient


     
 

Videos about Corporate Reputation


     
 

Presentations about Reputation Quotient


     
 

Presentations about Corporate Reputation


     
 

Books about Reputation Quotient


     
 

Books about Corporate Reputation


     
 

More about Reputation Quotient


     
 

More about Corporate Reputation


     



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Compare with: Brand Personality Dimensions  |  Brand Asset Valuator  |  Brand Identity Prism  |  Online Corporate Reputation  |  Ashridge Mission Model


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