Stage-Gate (Cooper)

Centro de Conhecimento

Uso de Stage-Gate. Aplicações

• Desenvolvimento de produto, inovação.
• Componente de portfolio management.

Etapas (estágios) no modelo de Stage-Gate. Processo

O processo de Stage-Gate é precedido por um estágio da descoberta, que seja adicionado em uma versão mais atrasada do modelo original que teve somente 5 fases. Contem pre-trabalha projetado descobrir oportunidades e gerar idéias novas.

1. Scoping. Uma investigação rápida, preliminar de cada projeto. Fornece a informação barata pela pesquisa de mesa para permitir estreitar o número dos projetos.
2. Construa o business case. Uma investigação muito mais detalhada pelo marketing preliminar e pela pesquisa técnica. O business case deve incluir uma definição de produto, uma justificação do produto e uma planta do projeto.
3. Desenvolvimento. Um projeto e um desenvolvimento detalhados do produto novo, junto com algum produto simples testam. Também uma planta da produção e uma planta do lançamento do mercado são desenvolvidas.
4. Testar e Validation. O produto extensivo testa em ambos o marketplace, o laboratório e a planta.
5. Lançamento. Começo da produção, do marketing e de vender cheios. Introduza no mercado o lançamento, produção/operações, distribuição, garantia de qualidade. Borne-Lance revisões são executados.

Na realidade, é necessário perfurar para baixo mais adicional nas secundário-atividades para fornecer instruções detalhadas e operacionais para a equipe da inovação.

Forças da metodologia de Stage-Gate. Benefícios

• a inovação Bem-organizada pode ser uma fonte das vantagem de o competidor.
• Desenvolvimento de produto acelerado. Necessário por causa dos products life cycle da gordura.
• Possibilidade aumentada do sucesso de produtos novos. Impede projetos pobres cedo e ajuda-os dirigi-los de novo.
• O modelo quebra abaixo o processo complexo da inovação em corporaçõs grandes em um número de partes menores.
• Fornece a vista geral, que permite prioridade e o foco.
• Mercado-orientação integrada.
• Cruz-funcional. Envolve a entrada e a participação dos empregados das várias funções na organização. Nenhum R&D separado ou estágio introduzindo no mercado. Mas veja acima da descoberta.
• Pode ser combinado com o vário metrics do performance, tal como Net Present Value, etc.

Limitações de Stage-Gate. Desvantagens

• Embora dentro de um estágio as atividades podem ser conduzidas na paralela, o abordagem de Stage-Gate são bàsicamente seqüenciais (cachoeira). Alguns peritos da inovação acreditam que o desenvolvimento de produto deve realmente ser organizado em paralelo, se usando dá laços.
• O framework original de Stage-Gate não tratou do processo da descoberta e das atividades para criar idéias novas.
• Uma tensão existe entre organizar e creatividade. Ambos são muito importantes dentro da inovação.

Livro: Robert G. Cooper - Product Leadership - Pathways to Profitable Innovation

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Fontes de Informação Várias fontes de informação sobre Desenvolvimento de Produto. Aqui você encontrará powerpoints, vídeos, notícias, etc. para usar em suas próprias palestras e workshops. Improving Product Development Processes to Manage Development Risk Innovation of Product Development Processes To create new products, firms employ a product development process (PDP) to generate new product concepts, to translate ... Stage Gate Approval Template Stage Gate Meetings Some good Stage Gate approval templates along with some useful forms by Padraig Clarke.... How to Manage Creativity in Organizations Innovation Management, Managing Creativity, Managing Creative People, Fostering Creativity in Organizations, Creativity This presentation elaborates on the management of creativity in organizations, and includes the following sections: 1. ... 3 Key Benefits of Cross-Functional Teams for Innovation Innovation, Team Work, Multicultural Teams, Bureaucracy, Multi-Functional Teams In innovation you need a team of people with the right mix: the members should come from different departments like Mark... Introduction to Managing Creativity and Innovation Innovation Management, Managing Innovation, Managing Innovative Employees, Managing Creative Employees Presentation about Innovation and Creativity, thereby mainly focusing on creativity in organizations. The presentation i... Concept Testing and Conjoint Analysis for New Products Concept Test, Concept Statement, Conjoint Analysis, Product Design, Product Innovation Presentation about concept testing and conjoint analysis, including the following sections: 1. Evaluating with Customer... Stage-Gate Diagram Innovation Management Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...

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Compare com Stage-Gate: Forget Borrow Learn  |  Portfolio management  |  DICE Framework  |  Team Management Profile  |  Appreciative Inquiry  |  Brainstorming  |  Six Thinking Hats  |  Product Life Cycle

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