Stage-Gate (Cooper)

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概要

Stage-Gateモデルは何であるか。 記述

ロバートg. CooperからのStage-Gate方法は製品開発プロセスをより有効にさせるのに使用することができるアプローチである。 それは新製品プロセスを管理するための青写真である。 考えからプロダクトの進水への。 いくつかの前もって決定されたステップ、か段階。 各段階は管理上の認可を得る前に製品開発の次の段階に進むために首尾よく完了しなければならない一組のある特定の十字機能および平行活動から成っている。 各段階への入口はと称される: ゲート。 普通会合であるこれらのゲートはプロセスを制御し、として役立つ:

  1. 品質管理
  2. チェックポイントは行ったり/殺害。 準備点検し、規準にな会い、そして規準にべき会う。
  3. 次の段階の活動計画のためのマーカー。

Stage-Gateは製品開発Institute Inc.の登録商標である


Stage-Gateの方法の起源。 歴史

方法はロバートCooperによって観察されるように60の場合上の多数のマネジャーそして会社の経験、提案および観察に基づいている。 言葉「Stage-Gate」はマーケティング経営、3、3のばね1988年のジャーナルのCooperによって記事で最初に書かれていた。 均一な以前のバージョンはCooperの本で見つけることができる: 「Winning at New Products」、1986年。


Stage-Gateの使用法。 適用

  • 製品開発、革新。
  • portfolio managementの部品。

Stage-Gateモデルのステップ(段階)。 プロセス

Stage-Gateプロセスは5段階だけ過した元のモデルのより遅い版で加えられたディスカバリステージによって先行される。 それは前働く機会を発見し、新しい考えを発生させるように設計されていて含んでいる。

  1. 規模。 速いのの各プロジェクトの予備調査。 机上調査によって安価な情報をプロジェクトの数を狭くすることを可能にするために提供する。
  2. business caseを造りなさい。 第一次マーケティングおよび技術的な研究によるはるかに詳しい調査。 business caseはプロダクト定義、プロダクト正当化およびプロジェクトの計画を含まなければならない。
  3. 開発。 簡単なプロダクトと共に新製品の詳細設計そして開発は、テストする。 また生産の計画および市場の進水の計画は開発される。
  4. テストおよび確認。 広汎なプロダクトは両方で市場、実験室および植物をテストする。
  5. 進水。 完全な生産、マーケティングおよび販売の初め。 市場の進水、生産/業務、配分、品質保証。 検討を行われるポスト進水させなさい。

現実には、あくことは必要補助的活動にそれ以上革新のチームに詳しく、操作上の指示を提供するためにである。


ロバートg. Cooper Stage-Gateモデル

Stage-Gateの方法の強さ。 利点

  • 整然とした革新は競合上の優位性のもとである場合もある。
  • 加速された製品開発。 短縮のproduct life cycleのために必要。
  • 新製品の高められた成功のチャンス。 悪いプロジェクトを早く防ぎ、それらの方向を変えるのを助ける。
  • モデルはいくつかのより小さい部分の大きい株式会社の複雑な革新過程を破壊する。
  • 優先順位付けおよび焦点を可能にする概観を提供する。
  • 統合された市場オリエンテーション。
  • 十字機能。 構成で様々な機能からの従業員の入力そして参加を含む。 別のR & Dまたはマーケティングの段階無し。 しかし発見の上で見なさい。
  • Net Present Value、等のような様々なパフォーマンスの測定基準と、結合することができる。

Stage-Gateの限定。 不利な点

  • 段階の内で活動は平行でStage-Gateのアプローチである基本的に順次行なうことができるが(滝)。 何人かの革新の専門家は製品開発が平行で実際に組織されるべきである信じるループを使用して。
  • Stage-Gateの元のframeworkは新しい考えを創造する発見のプロセスおよび活動を取扱わなかった。
  • 緊張は組織および創造性の間にある。 両方とも革新の内で非常に重要である。

本: Robert G. Cooper - Product Leadership - Pathways to Profitable Innovation


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Stage-Gateをと比較した: Forget Borrow Learn  |  portfolio management  |  DICE Framework  |  Team Management Profile  |  Appreciative Inquiry  |  Brainstorming  |  Six Thinking Hats  |  Product Life Cycle


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