Le Modèle Stage-Gate | Le Processus Stage-Gate (Cooper)

Centre de Connaissances

Utilisation de Stage-Gate. Applications

• Développement de produit, innovation.
• Composant de gestion de portefeuille.

Étapes (phases) dans le modèle de Stage-Gate. Processus

Le processus de Stage-Gate est précédé par une étape de découverte, qui a été ajoutée dans une version postérieure du modèle originel qui avait seulement 5 phases. Il contient le pré-travail conçu pour découvrir des opportunités et pour générer de nouvelles idées.

1. Portée. Une recherche rapide et préliminaire sur chaque projet. Fournit des informations peu coûteuses par un travail de bureau pour permettre de réduire le nombre de projets.
2. Établissez le simulateur d'activités. Une recherche beaucoup plus détaillée par recherche technique primaire de marketing. Le simulateur d'activités doit inclure une définition de produits, une justification de produit et un planning du projet.
3. Développement. Une conception et un développement détaillés du nouveau produit, avec quelques essais simples du produit. En outre un plan de production et un plan de lancement sur le marché sont développés.
4. Test et validation. Essais étendus du produit sur les deux le marché, le laboratoire et l'usine.
5. Lancement. Début de pleine production, marketing et ventes. Lancement sur le marché, production / exploitation, distribution, assurance qualité. Des Revues d'après lancement sont réalisées.

En réalité, il est nécessaire d'approfondir les activités secondaires pour fournir des instructions détaillées et opérationnelles pour l'équipe d'innovation.

Points forts de la méthodologie de Stage-Gate. Avantages

• Innovation Bien organisée peut être une source d'Avantage Concurrentiel.
• Développement de produit accéléré. Nécessaire en raison des cycles de vie produits qui se réduisent.
• Chance accrue de succès des nouveaux produits. Bloque les mauvais projets dès les débuts et  aide à les réorienter.
• Le modèle décompose le processus complexe d'innovation dans les grandes entreprises dans un certain nombre de plus petites parties.
• Fournit la synthèse, qui permet la définition de priorité et la cible.
• Orientation marché intégrée.
• À travers les fonctions. Comporte le produit en entrée et la participation des employés de diverses fonctions dans l'organisation. Aucune R&D ou étape séparée de vente. Mais voyez au-dessus de la découverte.
• Peut être combiné avec diverses métriques de performance, telle que la Valeur Actuelle Nette, etc.

Limites de Stage-Gate. Inconvénients

• Bien que dans une étape les activités peuvent être conduites en parallèle, l'approche de Stage-Gate est fondamentalement séquentielle (modèle waterfall). Quelques experts en matière d'innovation croient que le développement de produit devrait être organisé réellement en parallèle, utilisant des boucles.
• Le cadre originel de Stage-Gate n'a pas traité le procédé de découverte et les activités pour créer de nouvelles idées.
• Une tension existe entre l'organisation et la créativité. Tous les deux sont très importants dans l'innovation.

Livre : Robert G. Cooper - Product Leadership - Pathways to Profitable Innovation

Forum Nouveau Sujet Forum sur Développement de Produits. 🔥 NOUVEAU L'approche séquentielle est peu compatible avec l'approche systémique L'approche séquentielle est peu compatible avec l'approche systémique. A vouloir trop se concentrer sur les rouages de l (...) 3   1 commentaires The 5 Elements Innovation Framework (Bouquet et al.) In an interesting article, IMD professors Bouquet, Barsoux and Wade are criticizing existing innovation frameworks for b (...) 16   6 commentaires Estabish a Distributed Innovation Group In an article entitled "Teaming Up to Crack Innovation and Enterprise Integration, James Cash, Michael Earl and Robert M (...) 13   1 commentaires Iteration in Stage-Gate Model (Dr Cooper) This model is good for new product development but its execution appears to be sequential in nature. (How) is the i (...) 11   Ten Commandments for Intrapreneurs Besides a staged innovation process, intrapreneurs are also important in successful innovation. Norman Macrae used the t (...) 7   Next Generation Stage Gate Approach Whereas most Stage Gate models have a qualitative, non-financial orientation, Strat/Assess is a funnel innovation model, (...) 6   Agenda for a Stage-Gate Meeting? What does the process for a typical Stage-Gate meeting look like? What would be the typical agenda for such meeting (...) 3   1 commentaires Process for New Product Introduction What is the typical process that a company should follow to introduce a new product in the market? What is time to marke (...) 3   2 commentaires Commencer un nouveau sujet de forum sur Développement de Produits Partagez votre opinion, vos connaissances et votre expérience ou posez une question (inscrivez-vous gratuitement en premier)

Meilleures Pratiques Inscrivez-vous Les sujets les mieux notés sur Développement de Produits. Vous trouverez ici les idées les plus précieuses et des suggestions pratiques. Stage-Gates are Not Limitative The stage gate model is a widely used model, not only for product innovation but also for all projects. It is part of th (...) 51   Involving End Users in the Innovation Process Is it reasonable to involve end users in the innovation process within the company (during product development) at all t (...) 41   5 commentaires A Good Time to Innovate I am not surprised that innovation has become a dominant buzzword in the world of business today. The time to try out ne (...) 39   My Views on Innovation in Countries 1. The political leadership has the major say to promote innovation since it controls the environment, and environment i (...) 36   1 commentaires Stage-Gate Process for Quality Has anyone applied the stage-gate process in an actual new product development for the specific purpose of improving pro (...) 34   Students' Lack of Innovation Many students simply study study study. Many students coming out of school have simply done what the instructor tol (...) 32   2 commentaires Tip: 10 Red Flags for Innovation Interesting statement for discussion in Business Week: "There's no surefire way to guarantee success in innovation" (...) 31   11 commentaires Innovation Leadership The main challenge to improve innovation is how to develop leaders which stimulate and sustain innovation instead of jus (...) 30   7 commentaires Innovation in Emerging Economies How do we create an enabling environment for innovation, creativity and entrepreneurship in emerging economies? (...) 22   3 commentaires Innovation versus Improvisation What separates innovation from improvisation? (...) 11   4 commentaires

Conseils d'Experts Inscrivez-vous Idées avancées sur Product Development (Anglais). Vous trouverez ici des conseils professionnels d'experts. Success Factors for Stage-Gate Implementation Imlementing Stage-Gate Processes In his article “Implementing a Stage-Gate Process: A Multi-Company Perspective”, O’ Connor analyzed several cases (...) How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches In his book “Product Leadership: Creating and Launching Superior New Products”, Robert Cooper suggests following ten way (...) Stage-Gate Implementation CSFs Implementing the Stage-Gate Process So far Stage-Gate method has been widely recognized as the best New Product Development Process, although there can be s (...) Innovation Pitfalls Avoiding Innovation Traps Note that Stage Gate is focused mainly on the innovation PROCESS. Harvard Professor R. Moss Kanter describes 4 common in (...) Advantages and Disadvantages of Stages and Gates Innovation Management, Stage-Gate Implementation Advantages: + Stage - Gate processes have been highly appreciated as they tend to confine investment in the next stage (...) Benefits of Outsourcing Innovation Improving Innovation Performance Michael A. Stanko, Jonathan D. Bohlmann and Roger J. Calantone (“Outsourcing Innovation”, Executive Adviser, November 20 (...) Setting up a Stage-Gate Organization. Best Practices Stage-Gate Roles and Responsibilities To obtain successful outcomes from Stage-Gate it is essential to define roles and responsibilities of all people involve (...) Key Challenges of Internet Age for Management and for Product and Service Development R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning The Internet age represents a huge challenge for most businesses. Why? Because the Internet, wireless devices such as m (...) Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las (...) Innovating Bottom-up or Top-down Corporate Innovation Approaches I just read an interesting article by professor Deschamps on encouraging innovation within large organizations. Deschamp (...) How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E (...) Cooper's Innovation Diamond (tm) More Factors Leading to Succesful Product Innovation Also look at Cooper's Innovation Diamond (2005) with (besides the Stage-Gate System) three more factors leading to succe (...) Another Product Launch Method: 4 I's Stage-Gate Alternatives I use a Process of 4 I's when coaching planning processes. The process is similar to S/G above but the 4-I's are easier (...) When Should a Firm Consider to Outsource Innovation? Outsourcing Best Practices, Innovation According to Michael A. Stanko, Jonathan D. Bohlmann and Roger J. Calantone in the article “Outsourcing Innovation” (Exe (...) Innovating Under the Radar Avoiding 5 Obstacles to Major Innovation If somewhere below in a large corporation an innovator has a very bright, daring, promising but for some perhaps also th (...) Alternatives to Stage-Gate Approach Innvation Management An alternative product development technique called "The Bounding Box" has been recently pionereed by Phd Laura Doyle. T (...) 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Sources d'Information Inscrivez-vous Diverses sources d'informations sur Développement de Produits. Vous trouverez ici des powerpoints, des vidéos, des actualités, etc. à utiliser dans vos propres conférences et ateliers. Improving Product Development Processes to Manage Development Risk Innovation of Product Development Processes To create new products, firms employ a product development process (PDP) to generate new product concepts, to translate (...) Stage Gate Approval Template Stage Gate Meetings Some good Stage Gate approval templates along with some useful forms by Padraig Clarke. (...) How to Manage Creativity in Organizations Innovation Management, Managing Creativity, Managing Creative People, Fostering Creativity in Organizations, Creativity This presentation elaborates on the management of creativity in organizations, and includes the following sections: 1. (...) 3 Key Benefits of Cross-Functional Teams for Innovation Innovation, Team Work, Multicultural Teams, Bureaucracy, Multi-Functional Teams In innovation you need a team of people with the right mix: the members should come from different departments like Mark (...) Introduction to Managing Creativity and Innovation Innovation Management, Managing Innovation, Managing Innovative Employees, Managing Creative Employees Presentation about Innovation and Creativity, thereby mainly focusing on creativity in organizations. The presentation i (...) Concept Testing and Conjoint Analysis for New Products Concept Test, Concept Statement, Conjoint Analysis, Product Design, Product Innovation Presentation about concept testing and conjoint analysis, including the following sections: 1. Evaluating with Customer (...) Stage-Gate Diagram Innovation Management Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in (...)

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