Le Modèle Stage-Gate | Le Processus Stage-Gate (Cooper)

Centre de Connaissances

Utilisation de Stage-Gate. Applications

• Développement de produit, innovation.
• Composant de gestion de portefeuille.

Étapes (phases) dans le modèle de Stage-Gate. Processus

Le processus de Stage-Gate est précédé par une étape de découverte, qui a été ajoutée dans une version postérieure du modèle originel qui avait seulement 5 phases. Il contient le pré-travail conçu pour découvrir des opportunités et pour générer de nouvelles idées.

1. Portée. Une recherche rapide et préliminaire sur chaque projet. Fournit des informations peu coûteuses par un travail de bureau pour permettre de réduire le nombre de projets.
2. Établissez le simulateur d'activités. Une recherche beaucoup plus détaillée par recherche technique primaire de marketing. Le simulateur d'activités doit inclure une définition de produits, une justification de produit et un planning du projet.
3. Développement. Une conception et un développement détaillés du nouveau produit, avec quelques essais simples du produit. En outre un plan de production et un plan de lancement sur le marché sont développés.
4. Test et validation. Essais étendus du produit sur les deux le marché, le laboratoire et l'usine.
5. Lancement. Début de pleine production, marketing et ventes. Lancement sur le marché, production / exploitation, distribution, assurance qualité. Des Revues d'après lancement sont réalisées.

En réalité, il est nécessaire d'approfondir les activités secondaires pour fournir des instructions détaillées et opérationnelles pour l'équipe d'innovation.

Points forts de la méthodologie de Stage-Gate. Avantages

• Innovation Bien organisée peut être une source d'Avantage Concurrentiel.
• Développement de produit accéléré. Nécessaire en raison des cycles de vie produits qui se réduisent.
• Chance accrue de succès des nouveaux produits. Bloque les mauvais projets dès les débuts et  aide à les réorienter.
• Le modèle décompose le processus complexe d'innovation dans les grandes entreprises dans un certain nombre de plus petites parties.
• Fournit la synthèse, qui permet la définition de priorité et la cible.
• Orientation marché intégrée.
• À travers les fonctions. Comporte le produit en entrée et la participation des employés de diverses fonctions dans l'organisation. Aucune R&D ou étape séparée de vente. Mais voyez au-dessus de la découverte.
• Peut être combiné avec diverses métriques de performance, telle que la Valeur Actuelle Nette, etc.

Limites de Stage-Gate. Inconvénients

• Bien que dans une étape les activités peuvent être conduites en parallèle, l'approche de Stage-Gate est fondamentalement séquentielle (modèle waterfall). Quelques experts en matière d'innovation croient que le développement de produit devrait être organisé réellement en parallèle, utilisant des boucles.
• Le cadre originel de Stage-Gate n'a pas traité le procédé de découverte et les activités pour créer de nouvelles idées.
• Une tension existe entre l'organisation et la créativité. Tous les deux sont très importants dans l'innovation.

Livre : Robert G. Cooper - Product Leadership - Pathways to Profitable Innovation

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Advantages and Disadvantages of Stages and Gates Innovation Management, Stage-Gate Implementation Advantages: + Stage - Gate processes have been highly appreciated as they tend to confine investment in the next stage (...) Benefits of Outsourcing Innovation Improving Innovation Performance Michael A. Stanko, Jonathan D. Bohlmann and Roger J. Calantone (“Outsourcing Innovation”, Executive Adviser, November 20 (...) Setting up a Stage-Gate Organization. Best Practices Stage-Gate Roles and Responsibilities To obtain successful outcomes from Stage-Gate it is essential to define roles and responsibilities of all people involve (...) Key Challenges of Internet Age for Management and for Product and Service Development R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning The Internet age represents a huge challenge for most businesses. Why? Because the Internet, wireless devices such as m (...) 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Sources d'Information Inscrivez-vous Diverses sources d'informations sur Développement de Produits. Vous trouverez ici des powerpoints, des vidéos, des actualités, etc. à utiliser dans vos propres conférences et ateliers. Improving Product Development Processes to Manage Development Risk Innovation of Product Development Processes To create new products, firms employ a product development process (PDP) to generate new product concepts, to translate (...) Stage Gate Approval Template Stage Gate Meetings Some good Stage Gate approval templates along with some useful forms by Padraig Clarke. (...) How to Manage Creativity in Organizations Innovation Management, Managing Creativity, Managing Creative People, Fostering Creativity in Organizations, Creativity This presentation elaborates on the management of creativity in organizations, and includes the following sections: 1. (...) 3 Key Benefits of Cross-Functional Teams for Innovation Innovation, Team Work, Multicultural Teams, Bureaucracy, Multi-Functional Teams In innovation you need a team of people with the right mix: the members should come from different departments like Mark (...) Introduction to Managing Creativity and Innovation Innovation Management, Managing Innovation, Managing Innovative Employees, Managing Creative Employees Presentation about Innovation and Creativity, thereby mainly focusing on creativity in organizations. The presentation i (...) Concept Testing and Conjoint Analysis for New Products Concept Test, Concept Statement, Conjoint Analysis, Product Design, Product Innovation Presentation about concept testing and conjoint analysis, including the following sections: 1. Evaluating with Customer (...) Stage-Gate Diagram Innovation Management Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in (...)

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