Le Modèle Stage-Gate | Le Processus Stage-Gate (Cooper)

Centre de Connaissances

Utilisation de Stage-Gate. Applications

• Développement de produit, innovation.
• Composant de gestion de portefeuille.

Étapes (phases) dans le modèle de Stage-Gate. Processus

Le processus de Stage-Gate est précédé par une étape de découverte, qui a été ajoutée dans une version postérieure du modèle originel qui avait seulement 5 phases. Il contient le pré-travail conçu pour découvrir des opportunités et pour générer de nouvelles idées.

1. Portée. Une recherche rapide et préliminaire sur chaque projet. Fournit des informations peu coûteuses par un travail de bureau pour permettre de réduire le nombre de projets.
2. Établissez le simulateur d'activités. Une recherche beaucoup plus détaillée par recherche technique primaire de marketing. Le simulateur d'activités doit inclure une définition de produits, une justification de produit et un planning du projet.
3. Développement. Une conception et un développement détaillés du nouveau produit, avec quelques essais simples du produit. En outre un plan de production et un plan de lancement sur le marché sont développés.
4. Test et validation. Essais étendus du produit sur les deux le marché, le laboratoire et l'usine.
5. Lancement. Début de pleine production, marketing et ventes. Lancement sur le marché, production / exploitation, distribution, assurance qualité. Des Revues d'après lancement sont réalisées.

En réalité, il est nécessaire d'approfondir les activités secondaires pour fournir des instructions détaillées et opérationnelles pour l'équipe d'innovation.

Points forts de la méthodologie de Stage-Gate. Avantages

• Innovation Bien organisée peut être une source d'Avantage Concurrentiel.
• Développement de produit accéléré. Nécessaire en raison des cycles de vie produits qui se réduisent.
• Chance accrue de succès des nouveaux produits. Bloque les mauvais projets dès les débuts et  aide à les réorienter.
• Le modèle décompose le processus complexe d'innovation dans les grandes entreprises dans un certain nombre de plus petites parties.
• Fournit la synthèse, qui permet la définition de priorité et la cible.
• Orientation marché intégrée.
• À travers les fonctions. Comporte le produit en entrée et la participation des employés de diverses fonctions dans l'organisation. Aucune R&D ou étape séparée de vente. Mais voyez au-dessus de la découverte.
• Peut être combiné avec diverses métriques de performance, telle que la Valeur Actuelle Nette, etc.

Limites de Stage-Gate. Inconvénients

• Bien que dans une étape les activités peuvent être conduites en parallèle, l'approche de Stage-Gate est fondamentalement séquentielle (modèle waterfall). Quelques experts en matière d'innovation croient que le développement de produit devrait être organisé réellement en parallèle, utilisant des boucles.
• Le cadre originel de Stage-Gate n'a pas traité le procédé de découverte et les activités pour créer de nouvelles idées.
• Une tension existe entre l'organisation et la créativité. Tous les deux sont très importants dans l'innovation.

Livre : Robert G. Cooper - Product Leadership - Pathways to Profitable Innovation -

Forum Nouveau Sujet Forum sur Développement de Produits. 🔥 NOUVEAU L'approche séquentielle est peu compatible avec l'approche systémique L'approche séquentielle est peu compatible avec l'approche systémique. A vouloir trop se concentrer sur les rouages de l (...) 3   1 réactions The 5 Elements Innovation Framework (Bouquet et al.) In an interesting article, IMD professors Bouquet, Barsoux and Wade are criticizing existing innovation frameworks for b (...) 16   6 réactions Estabish a Distributed Innovation Group In an article entitled "Teaming Up to Crack Innovation and Enterprise Integration, James Cash, Michael Earl and Robert M (...) 13   1 réactions Iteration in Stage-Gate Model (Dr Cooper) This model is good for new product development but its execution appears to be sequential in nature. (How) is the idea (...) 11   0 réactions Ten Commandments for Intrapreneurs Besides a staged innovation process, intrapreneurs are also important in successful innovation. Norman Macrae used the t (...) 7   0 réactions Next Generation Stage Gate Approach Whereas most Stage Gate models have a qualitative, non-financial orientation, Strat/Assess is a funnel innovation model, (...) 6   0 réactions Agenda for a Stage-Gate Meeting? What does the process for a typical Stage-Gate meeting look like? What would be the typical agenda for such meeting? (...) 3   1 réactions Process for New Product Introduction What is the typical process that a company should follow to introduce a new product in the market? What is time to marke (...) 3   2 réactions

Meilleures Pratiques Inscrivez-vous Les sujets les mieux notés sur Développement de Produits. Vous trouverez ici les idées les plus précieuses et des suggestions pratiques. Stage-Gates are Not Limitative The stage gate model is a widely used model, not only for product innovation but also for all projects. It is part of th (...) 51   0 réactions Involving End Users in the Innovation Process Is it reasonable to involve end users in the innovation process within the company (during product development) at all t (...) 41   5 réactions A Good Time to Innovate I am not surprised that innovation has become a dominant buzzword in the world of business today. The time to try out ne (...) 39   0 réactions My Views on Innovation in Countries 1. The political leadership has the major say to promote innovation since it controls the environment, and environment i (...) 36   1 réactions Stage-Gate Process for Quality Has anyone applied the stage-gate process in an actual new product development for the specific purpose of improving pro (...) 34   0 réactions Students' Lack of Innovation Many students simply study study study. Many students coming out of school have simply done what the instructor told th (...) 32   2 réactions Tip: 10 Red Flags for Innovation Interesting statement for discussion in Business Week: "There's no surefire way to guarantee success in innovation". S (...) 31   11 réactions Innovation Leadership The main challenge to improve innovation is how to develop leaders which stimulate and sustain innovation instead of jus (...) 30   7 réactions Innovation in Emerging Economies How do we create an enabling environment for innovation, creativity and entrepreneurship in emerging economies? (...) 22   3 réactions Innovation versus Improvisation What separates innovation from improvisation? (...) 11   4 réactions

Conseils d'Experts Inscrivez-vous Idées avancées sur Product Development (Anglais). Vous trouverez ici des conseils professionnels d'experts. Success Factors for Stage-Gate Implementation Imlementing Stage-Gate Processes In his article “Implementing a Stage-Gate Process: A Multi-Company Perspective”, O’ Connor analyzed several cases (...) How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches In his book “Product Leadership: Creating and Launching Superior New Products”, Robert Cooper suggests following ten way (...) Stage-Gate Implementation CSFs Implementing the Stage-Gate Process So far Stage-Gate method has been widely recognized as the best New Product Development Process, although there can be s (...) Innovation Pitfalls Avoiding Innovation Traps Note that Stage Gate is focused mainly on the innovation PROCESS. Harvard Professor R. Moss Kanter describes 4 common in (...) Advantages and Disadvantages of Stages and Gates Innovation Management, Stage-Gate Implementation Advantages: + Stage - Gate processes have been highly appreciated as they tend to confine investment in the next stage (...) Benefits of Outsourcing Innovation Improving Innovation Performance Michael A. Stanko, Jonathan D. Bohlmann and Roger J. Calantone (“Outsourcing Innovation”, Executive Adviser, November 20 (...) Setting up a Stage-Gate Organization. Best Practices Stage-Gate Roles and Responsibilities To obtain successful outcomes from Stage-Gate it is essential to define roles and responsibilities of all people involve (...) Key Challenges of Internet Age for Management and for Product and Service Development R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning The Internet age represents a huge challenge for most businesses. Why? Because the Internet, wireless devices such as m (...) Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las (...) Innovating Bottom-up or Top-down Corporate Innovation Approaches I just read an interesting article by professor Deschamps on encouraging innovation within large organizations. Deschamp (...) How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E (...) Cooper's Innovation Diamond (tm) More Factors Leading to Succesful Product Innovation Also look at Cooper's Innovation Diamond (2005) with (besides the Stage-Gate System) three more factors leading to succe (...) Another Product Launch Method: 4 I's Stage-Gate Alternatives I use a Process of 4 I's when coaching planning processes. The process is similar to S/G above but the 4-I's are easier (...) When Should a Firm Consider to Outsource Innovation? Outsourcing Best Practices, Innovation According to Michael A. Stanko, Jonathan D. Bohlmann and Roger J. Calantone in the article “Outsourcing Innovation” (Exe (...) Innovating Under the Radar Avoiding 5 Obstacles to Major Innovation If somewhere below in a large corporation an innovator has a very bright, daring, promising but for some perhaps also th (...) Alternatives to Stage-Gate Approach Innvation Management An alternative product development technique called "The Bounding Box" has been recently pionereed by Phd Laura Doyle. T (...) Pitfalls and Obstacles in Product Development Strategy Product Development, Product Portfolio Management Although product development can be an important growth strategy, it is necessary to keep in mind that several factors t (...) Key Behaviors of Innovative Organizations Innovation Management, Culture Change, Organizational Change, Innovative Culture, Organizational Culture Many large-scale attempts to make organizations more innovative are experiencing organizational inertia, barriers and/or (...) Control and Measurement Method Tracking Stage-Gate Performance To deeply understand performance and effects of Stage-Gate as NPD Process on an organization, an effective measurement a (...) How Culture Levels Explain Failures in Organizational Learning and Innovation Improving Organizational Learning, Organizational Innovation, Changing Organization Cultures Schein (as cited by Bertagni et al., 2010) tries to elaborate on the question why organizational innovations often fail (...) Alternate Product Launch Method Stage-Gate Alternatives Steelcase CEO James P. Hackett describes the following product launch stages: - THINK (Ponder, Query, Read and researc (...) The Mandate of NPD and the Degree of Change that is Required New Product Development, NPD Process Improvement When using the Stage-Gate process, a strategic implementation plan is advisable to avoid stakeholders’ disappointment re (...) How to Lead an Innovation Team Best Practices, Innovation Team Management In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate (...) Creating Organizations to Produce Breakthrough Innovations Best Practices, Critical Factors, Creating an Organization to lead Radical Innovation Since 50 years, the Pentagon’s Defense Advanced Research Projects Agency (DARPA) has been very successful in producing a (...) How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info (...) Characteristics of Organizations with an IT-driven Business Transformation Strategy IT-driven Strategy, IT-led Strategy, Competitive Potential, Innovation Accelerators, Disruptive Innovation Today organizations need to move quickly through a wide range of business transformations, often caused by new and compl (...) The Role of Diversity in Personal Traits on Innovation and Innovativeness Innovation, Increasing Organizational Innovativeness New research by Hewlett, Marshall and Sherbin proves that diversity (of personal and team traits) drives innovation and (...) Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence (Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabi (...) A Closer Look at How Change and Innovation Decisions are Made Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making Kim, T (2015) elaborates on decision making on "non-routines" or innovations. According to him, non-routines can be seen (...) What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation A Futurethink Innovation Tracker Survey (2006) mentions: - Ability to create a climate that continuously fosters innov (...)

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Comparez le modèle Stage-Gate (processus Stage-Gate) avec : Oubliez Empruntez Apprenez  |  Gestion de portefeuille  |  Fondement DICE  |  Profil de Gestion d'Équipe  |  Enquête d'Appréciation  |  Brainstorming  |  Six Chapeaux pour Penser  |  Cycle de Vie de Produit

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