Método Etapa-Puerta | Proceso Etapa-Puerta | Modelo Etapa-Puerta (Cooper)

Centro de Conocimiento

Uso del Etapa-Puerta. Aplicaciones

• Desarrollo de productos, innovación.
• Componente de la Gestión de Cartera.

Pasos (etapas) en el modelo Etapa-Puerta. Proceso

El proceso Etapa-Puerta es precedido por una etapa de descubrimiento, que fue agregada en una versión más reciente del modelo original que tenía solamente 5 fases. Contiene trabajo previo diseñado para descubrir oportunidades y generar nuevas ideas.

1. Prospección. Una investigación rápida, preliminar de cada proyecto. Proporciona información de primera mano para la investigación de escritorio para permitir acortar el número de proyectos.
2. Construir el caso de negocio. Una investigación mucho más detallada por parte de la comercialización primaria y la investigación técnica. El caso del negocio debe incluir una definición de producto, una justificación del producto y un plan del proyecto.
3. Desarrollo. Un diseño detallado y un desarrollo del nuevo producto, junto con algún prototipo simple del mismo.
4. Prueba y validación. Una prueba extensiva del producto en el mercado, el laboratorio y en la planta.
5. Lanzamiento. Inicio de la producción, de la comercialización y de la venta. Lanzamiento al mercado, producción / operaciones, distribución, aseguramiento de la calidad. Se realizan revisiones post lanzamiento.

En realidad, es necesario perforar profundamente dentro de las sub-actividades para proporcionar instrucciones detalladas y operacionales para el equipo de innovación.

Fortalezas de la metodología Etapa-Puerta. Beneficios

• Bien organizado la innovación puede ser una fuente de Ventaja Competitiva.
• Desarrollo acelerado de productos. Necesario debido al acortamiento de los ciclos de vida del producto.
• Incrementa las oportunidades éxitosas de nuevos productos. Prevención temprana de proyectos pobres y ayuda a redireccionarlos.
• El modelo analiza el proceso complejo de la innovación en las corporaciones grandes en un número de pedazos más pequeños.
• Proporciona una visión descriptiva, que permite la priorización y el enfoque.
• Esta orientada hacia el mercado de una forma integrada.
• Es transfuncional. Implica los aportes y la participación de empleados de varios procesos en la organización. Ningún I&D o etapa de la comercialización queda sin considerarse. Vea encima el recuadro de Descubrimiento.
• Puede ser combinada con varias medidas de desempeño, tales como el Valor Actual Neto, etc.

Limitaciones del Etapa-Puerta. Desventajas

• Aunque dentro de una etapa las actividades se pueden conducir en paralelo, el acercamiento del Etapa-Puerta es básicamente secuencial (en cascada). Algunos expertos de la innovación creen que el desarrollo de producto se debe organizar realmente en paralelo, usando circuitos.
• El marco original del Etapa-Puerta no se ocupó del proceso de descubrimiento y de las actividades para crear nuevas ideas.
• Existe tensión entre la organización y la creatividad. Ambas son muy importantes dentro de la innovación.

Libro: Robert G. Cooper - Product Leadership - Pathways to Profitable Innovation

Foro Nuevo Tema Foro sobre Desarrollo de Productos. 🔥 NUEVO Indicadores de Stage Gate Conoce alguien sobre los indicadores que usan en stage gate. (...) 7   0 comentarios The 5 Elements Innovation Framework (Bouquet et al.) In an interesting article, IMD professors Bouquet, Barsoux and Wade are criticizing existing innovation frameworks for b (...) 16   6 comentarios Estabish a Distributed Innovation Group In an article entitled "Teaming Up to Crack Innovation and Enterprise Integration, James Cash, Michael Earl and Robert M (...) 13   1 comentarios Iteration in Stage-Gate Model (Dr Cooper) This model is good for new product development but its execution appears to be sequential in nature. (How) is the idea (...) 11   0 comentarios Ten Commandments for Intrapreneurs Besides a staged innovation process, intrapreneurs are also important in successful innovation. Norman Macrae used the t (...) 7   0 comentarios Next Generation Stage Gate Approach Whereas most Stage Gate models have a qualitative, non-financial orientation, Strat/Assess is a funnel innovation model, (...) 6   0 comentarios Process for New Product Introduction What is the typical process that a company should follow to introduce a new product in the market? What is time to marke (...) 3   2 comentarios Agenda for a Stage-Gate Meeting? What does the process for a typical Stage-Gate meeting look like? What would be the typical agenda for such meeting? (...) 3   1 comentarios

Mejores Prácticas Regístrate Los temas mejor valorados sobre Desarrollo de Productos. Aquí encontrará las ideas más valiosas y sugerencias prácticas. Stage-Gates are Not Limitative The stage gate model is a widely used model, not only for product innovation but also for all projects. It is part of th (...) 51   0 comentarios Involving End Users in the Innovation Process Is it reasonable to involve end users in the innovation process within the company (during product development) at all t (...) 41   5 comentarios A Good Time to Innovate I am not surprised that innovation has become a dominant buzzword in the world of business today. The time to try out ne (...) 39   0 comentarios My Views on Innovation in Countries 1. The political leadership has the major say to promote innovation since it controls the environment, and environment i (...) 36   1 comentarios Stage-Gate Process for Quality Has anyone applied the stage-gate process in an actual new product development for the specific purpose of improving pro (...) 34   0 comentarios Students' Lack of Innovation Many students simply study study study. Many students coming out of school have simply done what the instructor told th (...) 32   2 comentarios Tip: 10 Red Flags for Innovation Interesting statement for discussion in Business Week: "There's no surefire way to guarantee success in innovation". S (...) 31   11 comentarios Innovation Leadership The main challenge to improve innovation is how to develop leaders which stimulate and sustain innovation instead of jus (...) 30   7 comentarios Innovation in Emerging Economies How do we create an enabling environment for innovation, creativity and entrepreneurship in emerging economies? (...) 22   3 comentarios Innovation versus Improvisation What separates innovation from improvisation? (...) 11   4 comentarios

Consejos de Expertos Regístrate Conocimientos avanzados sobre Product Development (Inglés). Aquí encontrará consejos profesionales de expertos. Success Factors for Stage-Gate Implementation Imlementing Stage-Gate Processes In his article “Implementing a Stage-Gate Process: A Multi-Company Perspective”, O’ Connor analyzed several cases (...) How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches In his book “Product Leadership: Creating and Launching Superior New Products”, Robert Cooper suggests following ten way (...) Stage-Gate Implementation CSFs Implementing the Stage-Gate Process So far Stage-Gate method has been widely recognized as the best New Product Development Process, although there can be s (...) Innovation Pitfalls Avoiding Innovation Traps Note that Stage Gate is focused mainly on the innovation PROCESS. Harvard Professor R. Moss Kanter describes 4 common in (...) Advantages and Disadvantages of Stages and Gates Innovation Management, Stage-Gate Implementation Advantages: + Stage - Gate processes have been highly appreciated as they tend to confine investment in the next stage (...) Benefits of Outsourcing Innovation Improving Innovation Performance Michael A. Stanko, Jonathan D. Bohlmann and Roger J. Calantone (“Outsourcing Innovation”, Executive Adviser, November 20 (...) Setting up a Stage-Gate Organization. Best Practices Stage-Gate Roles and Responsibilities To obtain successful outcomes from Stage-Gate it is essential to define roles and responsibilities of all people involve (...) Key Challenges of Internet Age for Management and for Product and Service Development R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning The Internet age represents a huge challenge for most businesses. Why? Because the Internet, wireless devices such as m (...) Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las (...) Innovating Bottom-up or Top-down Corporate Innovation Approaches I just read an interesting article by professor Deschamps on encouraging innovation within large organizations. Deschamp (...) How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E (...) Cooper's Innovation Diamond (tm) More Factors Leading to Succesful Product Innovation Also look at Cooper's Innovation Diamond (2005) with (besides the Stage-Gate System) three more factors leading to succe (...) Another Product Launch Method: 4 I's Stage-Gate Alternatives I use a Process of 4 I's when coaching planning processes. The process is similar to S/G above but the 4-I's are easier (...) When Should a Firm Consider to Outsource Innovation? Outsourcing Best Practices, Innovation According to Michael A. Stanko, Jonathan D. Bohlmann and Roger J. Calantone in the article “Outsourcing Innovation” (Exe (...) Innovating Under the Radar Avoiding 5 Obstacles to Major Innovation If somewhere below in a large corporation an innovator has a very bright, daring, promising but for some perhaps also th (...) Alternatives to Stage-Gate Approach Innvation Management An alternative product development technique called "The Bounding Box" has been recently pionereed by Phd Laura Doyle. T (...) Pitfalls and Obstacles in Product Development Strategy Product Development, Product Portfolio Management Although product development can be an important growth strategy, it is necessary to keep in mind that several factors t (...) Key Behaviors of Innovative Organizations Innovation Management, Culture Change, Organizational Change, Innovative Culture, Organizational Culture Many large-scale attempts to make organizations more innovative are experiencing organizational inertia, barriers and/or (...) Control and Measurement Method Tracking Stage-Gate Performance To deeply understand performance and effects of Stage-Gate as NPD Process on an organization, an effective measurement a (...) How Culture Levels Explain Failures in Organizational Learning and Innovation Improving Organizational Learning, Organizational Innovation, Changing Organization Cultures Schein (as cited by Bertagni et al., 2010) tries to elaborate on the question why organizational innovations often fail (...) Alternate Product Launch Method Stage-Gate Alternatives Steelcase CEO James P. Hackett describes the following product launch stages: - THINK (Ponder, Query, Read and researc (...) The Mandate of NPD and the Degree of Change that is Required New Product Development, NPD Process Improvement When using the Stage-Gate process, a strategic implementation plan is advisable to avoid stakeholders’ disappointment re (...) How to Lead an Innovation Team Best Practices, Innovation Team Management In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate (...) Creating Organizations to Produce Breakthrough Innovations Best Practices, Critical Factors, Creating an Organization to lead Radical Innovation Since 50 years, the Pentagon’s Defense Advanced Research Projects Agency (DARPA) has been very successful in producing a (...) How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info (...) Characteristics of Organizations with an IT-driven Business Transformation Strategy IT-driven Strategy, IT-led Strategy, Competitive Potential, Innovation Accelerators, Disruptive Innovation Today organizations need to move quickly through a wide range of business transformations, often caused by new and compl (...) The Role of Diversity in Personal Traits on Innovation and Innovativeness Innovation, Increasing Organizational Innovativeness New research by Hewlett, Marshall and Sherbin proves that diversity (of personal and team traits) drives innovation and (...) Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence (Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabi (...) A Closer Look at How Change and Innovation Decisions are Made Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making Kim, T (2015) elaborates on decision making on "non-routines" or innovations. According to him, non-routines can be seen (...) What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation A Futurethink Innovation Tracker Survey (2006) mentions: - Ability to create a climate that continuously fosters innov (...)

Fuentes de Información Regístrate Varias fuentes de información sobre Desarrollo de Productos. Aquí encontrará powerpoints, videos, noticias, etc. para usar en sus propias conferencias y talleres.

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Compare Etapa-Puerta con: Olvidar, Tomar Prestado y Aprender  |  Gestión de Cartera  |  Marco de Evaluación DICE  |  Perfil de la Administración del Equipo  |  Indagación Apreciativa  |  Brainstorming (Tormenta de Ideas)  |  Seis Sombreros para Pensar  |  Ciclo de Vida del Producto

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