بوابة -المرحلة لكوبر

مركز المعرفة

إستعمال بوابة -المرحلة. التطبيقات

• تطوير المنتج ، الإبداع.
• مكون إدارة المحفظة.

خطوات (مراحل) في نموذج بوابة -المرحلة . العملية

إن عملية بوابة -المرحلة مسبوقة بمرحلة اكتشاف، التي أضيفت لاحقا بنسخة النموذج الأصلي التي كان فيها 5 مراحل فقط. وتحتوى التصميم ما قبل العمل لاكتشاف الفرص ولتوليد الأفكار الجديدة.

1. الغرض. أي سرعة تحقيق تمهيدي لكل مشروع. تقديم معلومات غير مكلفة ببحث مكتبى لتمكين تضييق عدد المشاريع.
2. بناء حالة العمل. أي تحقيق مفصّل أكثر بكثير للتسويق الأساسي والبحث التقني. حالة العمل يجب أن تتضمن تعريف المنتج , تبرير المنتج و خطة المشروع.
3. التطوير. أي تفصيل تصميم وتطوير المنتج الجديد، مع بعض اختبارات بسيطة للمنتج. أيضا خطة إنتاج و خطة انطلاق بالسوق متطورة.
4. الاختبار والتصديق. يختبر المنتج الشامل في كلا من السوق، المختبر والمصنع.
5. الانطلاق. بداية الإنتاج الكامل والتسويق والبيع. مراجعات الأداء بعد الانطلاق.

في الواقع، فهو ضروري للتعمق أبعد فى الأنشطة الثانوية لتوفير الأوامر التفصيلية وأوامر التشغيل لفريق الإبداع.

قدرات منهج بوابة -المرحلة . الفوائد

• إبداع منظم بشكل جيد يمكن أن يكون مصدر للميزة التنافسية.
• تطوير منتج معجل. ضروري بسبب اختصار دورات حياة المنتج.
• زيادة فرصة نجاح المنتجات الجديدة. تمنع مشاريع سيئة مبكرة وتساعد لإعادة توجيهها.
• يحطم النموذج عملية الإبداع المعقدة في الشركات الكبيرة لعدد من القطع الأصغر.
• يوفر النظرة العامة، التي تمكن التفضيل والتركيز.
• تكامل اتجاه السوق.
• التقاطع الوظيفي. يتضمن مساهمة واشتراك الموظفين من الوظائف المختلفة في المنظمة. ما من منفصلة الابحاث و التطوير أو التسويق مرحلة. لكن يرى فوق الاستكشاف.
• يستطيع ان يضم مع معايير عدة للاداء ، مثل  صافى القيمة الحالية ، الخ

حدود -بوابة -المرحلة. الأضرار

• بالرغم من أن أنشطة المرحلة يمكن أن تجري بالتوازي، فنظرة بوابة -المرحلة متسلسلة كأساس (شلال). ويعتقد بعض خبراء الإبداع بأن تطوير المنتج يجب في الحقيقة أن ينظم بالتوازي، باستعمال الحلقات.
• إطار بوابة -المرحلة الأصلي لم يتعامل مع عملية الإكتشاف وأنشطة خلق الأفكار الجديدة.
• أي توتر يوجد بين التنظيم والإبداع. وكلا مهم جدا ضمن الإبداع.

كتاب: Robert G. Cooper - Product Leadership - Pathways to Profitable Innovation

المنتدى موضوع جديد تطوير المنتجات المنتدى. The 5 Elements Innovation Framework (Bouquet et al.) In an interesting article, IMD professors Bouquet, Barsoux and Wade are criticizing existing innovation frameworks for b (...) 16   6 تعليقات Estabish a Distributed Innovation Group In an article entitled "Teaming Up to Crack Innovation and Enterprise Integration, James Cash, Michael Earl and Robert M (...) 13   1 تعليقات Iteration in Stage-Gate Model (Dr Cooper) This model is good for new product development but its execution appears to be sequential in nature. (How) is the i (...) 11   Ten Commandments for Intrapreneurs Besides a staged innovation process, intrapreneurs are also important in successful innovation. Norman Macrae used the t (...) 7   Next Generation Stage Gate Approach Whereas most Stage Gate models have a qualitative, non-financial orientation, Strat/Assess is a funnel innovation model, (...) 6   Process for New Product Introduction What is the typical process that a company should follow to introduce a new product in the market? What is time to marke (...) 3   2 تعليقات Agenda for a Stage-Gate Meeting? What does the process for a typical Stage-Gate meeting look like? What would be the typical agenda for such meeting (...) 3   1 تعليقات ابدأ موضوع منتدى جديد حول تطوير المنتجات اكتب نصيحتك ، فكرة ، تعليق أو سؤال هنا (قم بالتسجيل مجانًا أولاً)

أفضل الممارسات تصبح عضوا مواضيع المناقشة الأعلى تصنيفا حول تطوير المنتجات. ستجد هنا أهم الأفكار والاقتراحات العملية. Stage-Gates are Not Limitative The stage gate model is a widely used model, not only for product innovation but also for all projects. It is part of th (...) 51   Involving End Users in the Innovation Process Is it reasonable to involve end users in the innovation process within the company (during product development) at all t (...) 41   5 تعليقات A Good Time to Innovate I am not surprised that innovation has become a dominant buzzword in the world of business today. The time to try out ne (...) 39   My Views on Innovation in Countries 1. The political leadership has the major say to promote innovation since it controls the environment, and environment i (...) 36   1 تعليقات Stage-Gate Process for Quality Has anyone applied the stage-gate process in an actual new product development for the specific purpose of improving pro (...) 34   Students' Lack of Innovation Many students simply study study study. Many students coming out of school have simply done what the instructor tol (...) 32   2 تعليقات Tip: 10 Red Flags for Innovation Interesting statement for discussion in Business Week: "There's no surefire way to guarantee success in innovation" (...) 31   11 تعليقات Innovation Leadership The main challenge to improve innovation is how to develop leaders which stimulate and sustain innovation instead of jus (...) 30   7 تعليقات Innovation in Emerging Economies How do we create an enabling environment for innovation, creativity and entrepreneurship in emerging economies? (...) 22   3 تعليقات Innovation versus Improvisation What separates innovation from improvisation? (...) 11   4 تعليقات

نصائح خبير تصبح عضوا رؤى متقدمة حول Product Development (الإنجليزية). ستجد هنا نصائح مهنية من قبل خبراء. Success Factors for Stage-Gate Implementation Imlementing Stage-Gate Processes In his article �Implementing a Stage-Gate Process: A Multi-Company Perspective�, O� Connor analyzed several cases (...) How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches In his book �Product Leadership: Creating and Launching Superior New Products�, Robert Cooper suggests following ten way (...) Stage-Gate Implementation CSFs Implementing the Stage-Gate Process So far Stage-Gate method has been widely recognized as the best New Product Development Process, although there can be s (...) Innovation Pitfalls Avoiding Innovation Traps Note that Stage Gate is focused mainly on the innovation PROCESS. Harvard Professor R. Moss Kanter describes 4 common in (...) Advantages and Disadvantages of Stages and Gates Innovation Management, Stage-Gate Implementation Advantages: + Stage - Gate processes have been highly appreciated as they tend to confine investment in the next stage (...) Benefits of Outsourcing Innovation Improving Innovation Performance Michael A. Stanko, Jonathan D. Bohlmann and Roger J. Calantone (�Outsourcing Innovation�, Executive Adviser, November 20 (...) Setting up a Stage-Gate Organization. Best Practices Stage-Gate Roles and Responsibilities To obtain successful outcomes from Stage-Gate it is essential to define roles and responsibilities of all people involve (...) Key Challenges of Internet Age for Management and for Product and Service Development R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning The Internet age represents a huge challenge for most businesses. Why? Because the Internet, wireless devices such as m (...) Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las (...) Innovating Bottom-up or Top-down Corporate Innovation Approaches I just read an interesting article by professor Deschamps on encouraging innovation within large organizations. Deschamp (...) How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E (...) Cooper's Innovation Diamond (tm) More Factors Leading to Succesful Product Innovation Also look at Cooper's Innovation Diamond (2005) with (besides the Stage-Gate System) three more factors leading to succe (...) Another Product Launch Method: 4 I's Stage-Gate Alternatives I use a Process of 4 I's when coaching planning processes. The process is similar to S/G above but the 4-I's are easier (...) When Should a Firm Consider to Outsource Innovation? Outsourcing Best Practices, Innovation According to Michael A. Stanko, Jonathan D. Bohlmann and Roger J. Calantone in the article �Outsourcing Innovation� (Exe (...) Innovating Under the Radar Avoiding 5 Obstacles to Major Innovation If somewhere below in a large corporation an innovator has a very bright, daring, promising but for some perhaps also th (...) Alternatives to Stage-Gate Approach Innvation Management An alternative product development technique called "The Bounding Box" has been recently pionereed by Phd Laura Doyle. T (...) Pitfalls and Obstacles in Product Development Strategy Product Development, Product Portfolio Management Although product development can be an important growth strategy, it is necessary to keep in mind that several factors t (...) Key Behaviors of Innovative Organizations Innovation Management, Culture Change, Organizational Change, Innovative Culture, Organizational Culture Many large-scale attempts to make organizations more innovative are experiencing organizational inertia, barriers and/or (...) Control and Measurement Method Tracking Stage-Gate Performance To deeply understand performance and effects of Stage-Gate as NPD Process on an organization, an effective measurement a (...) How Culture Levels Explain Failures in Organizational Learning and Innovation Improving Organizational Learning, Organizational Innovation, Changing Organization Cultures Schein (as cited by Bertagni et al., 2010) tries to elaborate on the question why organizational innovations often fail (...) Alternate Product Launch Method Stage-Gate Alternatives Steelcase CEO James P. Hackett describes the following product launch stages: - THINK (Ponder, Query, Read and researc (...) The Mandate of NPD and the Degree of Change that is Required New Product Development, NPD Process Improvement When using the Stage-Gate process, a strategic implementation plan is advisable to avoid stakeholders� disappointment re (...) How to Lead an Innovation Team Best Practices, Innovation Team Management In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate (...) Creating Organizations to Produce Breakthrough Innovations Best Practices, Critical Factors, Creating an Organization to lead Radical Innovation Since 50 years, the Pentagon�s Defense Advanced Research Projects Agency (DARPA) has been very successful in producing a (...) How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info (...) Characteristics of Organizations with an IT-driven Business Transformation Strategy IT-driven Strategy, IT-led Strategy, Competitive Potential, Innovation Accelerators, Disruptive Innovation Today organizations need to move quickly through a wide range of business transformations, often caused by new and compl (...) The Role of Diversity in Personal Traits on Innovation and Innovativeness Innovation, Increasing Organizational Innovativeness New research by Hewlett, Marshall and Sherbin proves that diversity (of personal and team traits) drives innovation and (...) Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence (Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabi (...) A Closer Look at How Change and Innovation Decisions are Made Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making Kim, T (2015) elaborates on decision making on "non-routines" or innovations. According to him, non-routines can be seen (...) What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation A Futurethink Innovation Tracker Survey (2006) mentions: - Ability to create a climate that continuously fosters innov (...)

مصادر المعلومات تصبح عضوا مصادر المعلومات المختلفة المتعلقة تطوير المنتجات. هنا سوف تجد POWERPOINTS، وأشرطة الفيديو، والأخبار، وما إلى ذلك لاستخدامها في المحاضرات وورش العمل الخاصة بك. Improving Product Development Processes to Manage Development Risk Innovation of Product Development Processes To create new products, firms employ a product development process (PDP) to generate new product concepts, to translate (...) Stage Gate Approval Template Stage Gate Meetings Some good Stage Gate approval templates along with some useful forms by Padraig Clarke. (...) How to Manage Creativity in Organizations Innovation Management, Managing Creativity, Managing Creative People, Fostering Creativity in Organizations, Creativity This presentation elaborates on the management of creativity in organizations, and includes the following sections: 1. (...) 3 Key Benefits of Cross-Functional Teams for Innovation Innovation, Team Work, Multicultural Teams, Bureaucracy, Multi-Functional Teams In innovation you need a team of people with the right mix: the members should come from different departments like Mark (...) Introduction to Managing Creativity and Innovation Innovation Management, Managing Innovation, Managing Innovative Employees, Managing Creative Employees Presentation about Innovation and Creativity, thereby mainly focusing on creativity in organizations. The presentation i (...) Concept Testing and Conjoint Analysis for New Products Concept Test, Concept Statement, Conjoint Analysis, Product Design, Product Innovation Presentation about concept testing and conjoint analysis, including the following sections: 1. Evaluating with Customer (...) Stage-Gate Diagram Innovation Management Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in (...)

روابط لمزيد من البحث تصبح عضوا القفز تلقائيًا إلى مصادر مفيدة أخرى بخصوص تطوير المنتجات. أخبار فيديو عروض الكتب ويكيبيديا

قارن مع بوابة -المرحلة: Forget Borrow Learn التغاضى, الاستعارة, التعلم   |  Portfolio Management ادارة المحفظة   |  DICE Framework هيكل دايس   |  Team Management Profile شكل إدارة فريق   |  Appreciative Inquiry تفسير الاستحقاق   |  Brainstorming  استحثاث الافكار - التفاكر - عصف الذهن   |  Six Thinking Hats قبعات التفكير الستة   |  Product Life Cycle دورة حياة المنتج

العودة لقائمة الادارة: التغير و التنظيم  |  اتخاذ القرار و التقييم  |  التسويق  |  الاستراتيجية

العديد من مناهج و نماذج و نظريات فى الادارة