What is the Knowledge Management approach of Collison and Parcell? Description
The Knowledge Management method from Chris Collison and Geoff
Parcell is a framework that can be used for learning, capturing, sharing
and exploiting knowledge, experience and good practices.
Knowledge Management is an oxymoron – nobody can really manage an asset which
resides in the heads of employees, and is shared primarily through conversation.
What you can do, though, is: to manage the environment in which knowledge
can be created, discovered, captured, shared, distilled, validated, transferred,
adopted, adapted and applied. To create business value.
For creating an environment within which knowledge rapidly flourishes we need:
- The right conditions. A common reliable infrastructure and an
organization that is willing to be entrepreneurial.
- The right means. A common model, tools and processes for learning.
- The right actions. Where people instinctively seek, share and
use knowledge.
- The right leadership. Where learning and sharing is expected
and role-modeled.
The methodology provides a number of tools, interventions and facilitation
techniques to help organizations to learn before, during and after activities.
The benefits from these learning interventions can be multiplied if they are
shared more widely as good practices – either through people-networks (communities),
or through the capture and codification into regularly updated “knowledge
products”.
Origin of the Knowledge Management method by Collison and Parcell. History
Originally derived by the knowledge management team of BP in 1998 from
good practices in the US Army and other learning organizations, the methodology
was published in 2001 in the book “Learning to Fly, lessons from one of the
world’s leading knowledge companies”, Collison & Parcell. Once published,
the methodology produced a community of practice – now in excess of 700 people
from a wide variety of public and private sector organizations. In 2005 a
new version of “Learning to Fly” was published to demonstrate the transferability
of the approach, carrying stories of application from ten other organizations.
Applications range from the United Nations to De Beers, from the BBC to primary
schools in New South Wales. Elements of this knowledge management approach
can be found today in a large number of organizations and business schools.
Including Henley and Cranfield Management Schools.
 Usage
of the Knowledge Management framework by Collison and Parcell. Applications
- Preventing wheel reinvention, particularly in large, international organizations.
- Accelerating the integration process following an acquisition or merger.
- Identifying, capturing and sharing good practice in organizations.
- Dealing with cultural barriers that hold back organizations – e.g. “Not
invented here”
- To build, nurture and support networks and communities of practice.
- Creating a culture of continuous improvement and learning.
- Involving leadership in the right behaviors to reinforce knowledge-sharing.
Steps in this Knowledge Management method. Process
See the diagram on the right.
- People and teams agree on a set of goals. Then they use knowledge
to deliver against their targets, ultimately creating value. Where do you
begin to intervene with knowledge management?
- Focus on the "Using Knowledge circle". What if you could inspire
your organization to learn before, during and after any significant activity.
Simple learning processes like assisting a colleague, retrospects (post
project reviews) and after action reviews make their contribution here,
and help to elicit new knowledge - knowledge which would have remained in
the heads of the individuals concerned.
- All this learning activity needs to be connected to some kind of "knowledge
bank". If you want to learn before doing, you will want to make a withdrawal.
And when you have learned lessons which you want to contribute, you'll need
to make a deposit.
- That's where the ability to capture and distil knowledge becomes important.
But that's not the whole story. It is impossible to capture everything,
so it's important to link the people and network who hold key knowledge
and insights, and to encourage them to own and update any knowledge
which is made explicit - captured as information.
- The environment or culture within your organization surrounds
the model, which is critical to get started and sustain knowledge-sharing.
This will be reflected in the right leadership behaviors, and the way in
which Knowledge Management becomes embedded into core processes so that
ultimately it becomes an "unconscious competence".
Strengths of this Knowledge Management framework. Benefits
- Delivering more, from less! Isn’t that what is being asked of all of
us?
- Improve identification and transfer of good practices.
- Learning and improving leading to faster cycle times in product development
and continuous improvement.
- Preventing the repetition of mistakes, and wheel-reinvention.
- To identify and overcome a not invented here culture.
- To improve the level of sharing and take-up of new ways of working.
- Credible approach. Proven in BP and a wide range of organizations, ranging
from primary schools to corporate giants, from the UN to agile, networked
non-government organizations.
Limitations of the Knowledge Management philosophy by Collison and Parcell.
Disadvantages
- Requires a willingness to deal with the underlying culture and process
issues – it's not just a technology quick fix – it's a holistic approach.
- Easier to demonstrate the immediate benefits in larger, distributed
organizations. Although benefits are there for SMEs too.
- Deceptively simple.
- Knowledge management is often misunderstood by technology vendors peddling
information management technology. There may be some management preconceptions
to overcome.
Assumptions of Knowledge Management. Conditions
- Organizations achieve benefits if they work more effectively and efficiently.
- Companies that provide time-based services to clients may have to look
more closely at where value is created to derive benefits from better management
of knowledge.
Book: Collison
& Parcell - Learning to Fly -
See also: Chris
Collison's website
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In the forum section you will find recent discussions within this knowledge area.
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In the best practices section you will find the best forum discussions within this knowledge area.
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In the expert tips section you will find advices from experts within this knowledge area.
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Barriers that Hinder Effective Knowledge Sharing
Effective Knowledge Sharing, Pitfalls to Avoid, Knowledge Management Implementation...
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How to Identify and Map Knowledge
Knowledge Identification, Knowledge Capturing, Knowledge Storage...
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Positive Effects of Age Diversity on Company Productivity and (Tacit) Knowledge Sharing
Tacit Knowledge Transfer, Workforce Productivity, Incentive Management...
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Critical Activities to Build a Learning Organization
Implementing Organizational Learning, Best Practices...
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Capturing Learned Lessons
How to Capture Organizational Learning? Best Practices...
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How Culture Levels Explain Failures in Organizational Learning and Innovation
Improving Organizational Learning, Organizational Innovation, Changing Organization Cultures...
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What are Smart Creatives? Traits
R&D, Product Development, Service Development, Strategy, Innovation, HR, Career Management...
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People Development Approach for Successful Knowledge Management
Knowledge Management, Career Management, Talent Management, Employee Induction, Human Resource Development...
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Organizational Problems with Knowledge Workers
Knowledge Intensive Organizations, Knowledge Management...
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Knowledge Management Scope
Knowledge Management, Level of Know-how...
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Components of Learning Agility
Organizational Agility, Organizational Learning, Knowledge Management...
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Knowledge Management Focal Point
Knowledge Management Focus...
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In the Resources section you will find powerpoint presentations, micro-learning videos, articles, news items, etc. within this knowledge area.
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Management of Knowledge Workers
Innovation, IPP, Litigation...
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Innovation and Knowledge Management
The Importance of Innovation and Knowledge Management...
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Knowledge Management and Organizational Learning
Models, Implementation, Overview, Examples...
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Knowledge Transfer and Knowledge Sharing
Knowledge Management, Knowledge Sharing, Knowledge Transfer...
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How to Improve Knowledge Sharing in Knowledge-intensive Organizations
Knowledge Management, Knowledge Sharing Motivation, Knowledge Sharing Platform. Tacit Knowledge...
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Knowledge Management Systems Architecture
Knowledge Management, Knowledge Creation, Knowledge Systems, Knowledge Architecture...
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Overview of Existing Types of Knowledge
Knowledge Management, Knowledge Types, Tacit, Implicit, Explicit, Declarative, Procedural Knowledge...
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Why Continuous Learning is Key to Your Life and Career
Your Personal Growth and Development, Career Management...
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Introduction to Knowledge Management: Foundation Principles and Building Concepts
Knowledge Management, Knowledge Sharing, Learning Organization...
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Introduction and Summary of SECI
Initial Understanding of SECI. Start of workshop/training...
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E-knowledge networks
Knowledge Management...
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Professor Evans Explains Why Fast Change Requires New Ways of Learning and Thinking
Action Learning, Coping with Change, The Need of Change, The Need for New Ways of Learning...
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How to Integrate Internal Organizational Knowledge with External Online Communities
Knowledge Management, Knowledge Creation, Knowledge Sharing, Interaction, Knowledge in Organizations...
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Knowledge Management, Organizational Learning and Intellectual Capital
Intellectual Capital, Knowledge Management, Organizational Learning...
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Knowledge Sharing and Organizational Learning through Communities of Practices
Knowledge Sharing, Organizational Learning, Communities of Practices, Special Interest Groups...
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Three Levels of Knowledge Management
Initial Understanding Knowledge Management, Organizational Learning...
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The Difference Between Organizational Learning and Knowledge Management
Initial Understanding of the Difference Between OL en KM...
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Knowledge Management Diagram
Knowledge Management...
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Knowledge Transfer in the E-world
Knowledge Management, Knowledge Transfer, Internet, Intranet, E-Business, CRM...
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News about Knowledge Collison
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News about Knowledge Management
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Videos about Knowledge Collison
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Videos about Knowledge Management
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Presentations about Knowledge Collison
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Presentations about Knowledge Management
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Books about Knowledge Collison
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Books about Knowledge Management
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More about Knowledge Collison
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Special Interest Group Leader
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Lloyd Lawrence