|
 O método de Brainstorming (brainstorm) é uma atividade creativa semi-estruturada do grupo, usada o mais frequentemente em reuniões de negócio ad hoc vir acima com idéias novas para a inovação ou a melhoria. Os membros do grupo são incentivados propor idéias sobre um problema e como pode ser resolvido, a fim gerar tantas como idéias como possíveis, mesmo se não forem sempre alternativas usable. A idéia atrás do brainstorming é, isso que um grupo de povos pode conseguir um nível mais elevado (do synergy) da creatividade do que a soma dos participants separada.
Réguas de Brainstorming
Três réguas principais para uma sessão bem sucedida do brainstorm são:
- Os Participants devem ser incentivados vir acima com tanto quanto idéias como possível, porém estranho são (não há nenhuma idéia má).
- Nenhum julgamento não deve ser dado sobre nenhuma idéia, até o fim da sessão. Se negativo ou positivo.
- Os Participants devem ser incentivados construir em cada outras as idéias, criando combinações improváveis e fazendo exame de cada em sentidos inesperados.
Sugestões de Brainstorming
Algumas sugestões para uma sessão bem sucedida do brainstorm são:
- Use um facilitator experiente. Externo?
- Aponte uma pessoa para escrever para baixo todas as idéias que saem da sessão do brainstorm.
- Use flip chart fazendo as anotações. Isto permite um estudo e uma avaliação mais atrasados no fim da sessão.
- Identifique um tópico preciso a ser discutido (mantenha a sessão focalizada no problema).
- Não mais de 8-10 povos em uma sessão. Se houver mais participants, então rache acima da sessão do brainstorm e serelate- mais tarde.
- Uma pessoa escreve tudo para baixo.
- Avalíe as idéias em 2 etapas: A: defina os critérios. B: marque os resultados nos critérios.
- No fim da sessão do brainstorming você deve discutir as etapas necessitadas executar as idéias. Se isto for complicado, faça uma outra sessão do brainstorming em como executar as idéias.
- Defina claramente o problema que você quer resolvido, e coloque para fora todos os critérios para ser met.
- Assegure-se de que ninguém critique ou avalíe idéias durante a sessão. O Criticism introduz um elemento do risco para membros do grupo ao propor uma idéia. Isto stifles a creatividade e aleija a natureza running livre de uma sessão boa do brainstorming.
- Incentive uma atitude entusiástica, uncritical entre membros do grupo.
- Tente começar todos contribuir e desenvolver idéias, including os membros os mais quietos do grupo.
- Deixe povos ter o divertimento com a reunião do brainstorming.
- Incentive povos vir acima com tantas como idéias como possíveis. solidamente práticos e descontroladamente pouco práticos são bem-vindos.
- Creatividade bem-vinda.
- Assegure-se de que nenhum trem do pensamento esteja seguido para demasiado longo.
- Incentive povos desenvolver idéias do pessoa, ou usar outras idéias criar novos.
A eficácia do brainstorming
Embora os brainstorms sejam usados freqüentemente worldwide por sobre 70 anos, a eficácia deles para gerar idéias novas é discutível. Os Brainstorms são os mais eficazes gerar muitos das idéias em um timeframe curto. Os processos do grupo são também eficazes para idéias existentes de avaliação. Entretanto os indivíduos (brilhantes) seriam melhores em criar idéias originais e mais de alta qualidade.
Livro: Michael Michalko - Thinkertoys (A Handbook of Business Creativity) - 
Livro: Jason Rich - Brain Storm: Tap into Your Creativity to Generate Awesome Ideas and Remarkable Results -
| |
 Brainstorming Alone
What do you think of using a mobile tool for doing a brainstorm on your own? According to some studies it has better results than doing it in a session. That's why we developed a |
|
|
| |
| |
Learning Canvas 3.0 for Brainstorming
The Learning Canvas (Alexandre Magno, "How Creative Workers Learn") might be useful as a tool for brainstorming sessions.
Since brainstorms meetings do not exclude any idea or judge any suggestions that come up from the team, normally many ...
|
|
|
|
| |
| |
How to Measure the Effectiveness of Brainstorming Sessions?
Time and time again research shows that in general meetings are only 40% effective, with the rest of it being non-value adding activities. How can we measure the effectiveness of a brainstorming session just run? (Understanding such issues as product...
|
|
|
|
| |
| |
Suggestion Boxes | Suggestion Schemes
I view brainstorming as a collection of 'suggestions' within a small group inside the four walls.
In our factory we had a "suggestion scheme". Suggestions were invited from the workmen on product development, means to enhance productivity, bette...
|
|
|
|
| |
| |
The Paradox of Brainstorming
Sadly, in most organisations that I have consulted to or worked in the managers leading brainstorms have not actually conducted them properly. Too often they have descended into untimed, chart lists and discussions where creativity has been the first...
|
|
|
|
| |
| |
Network Brainstorming (via Internet)
Network brainstorming (on the Internet) (electronic brainstorming) is as a process much more difficult than the traditional process conducted in one room:
- Members of the group don't recognize and understand each other easily.
...
|
|
|
|
| |
| |
Brainstorming Outcome: the Next Step
Brainstorming is a creative strategy where individuals can squeeze their brains to think out of the box and obtain something novel with the rest of the team. After the brainstorming session is done, one way to proceed is to classify the ideas ...
|
|
|
|
| |
| |
Use Brainstorming as a New Leader
I used brainstorming sessions to generate ideas and also to get to know how my team thinks. When you're a new leader of an organization, get the team together and brainstorm about what needs to be improved and how to do it.
It is one way ...
|
|
|
|
| |
| |
Brainstorming - Dealing with Excess of Information
My latest brainstorming meetings for SWOT analysis generated more (much more) material than I expected, directed to several companies areas.
I have now a great deal of information to treat.
Is there a special method to solve this issue?
...
|
|
|
|
| |
| |
Outsourcing Brainstorming
Here is a new tool for your team:
get ideas in time for tomorrows meeting. Use a great new crowdsource service. Accesses thousands of brilliant minds. ideaconnection.com/contests/
...
|
|
|
|
| |
|
|
|
Brainstorming Grupo de Interesse Especial
|
|
|
|
Brainstorming Educação & Eventos
|
|
|
| |
 Examples of Ground Rules. Tips for Facilitators
What are Ground Rules?
When you're going to participate in some form of group activity, it's a good idea to agree beforehand upon some rules all participants must follow. Such agreements are called: Ground Rules (GR).
GR are the stan...
|
|
|
|
| |
| |
Store your Brainstorming Ideas - They May be of Use Later
During brainstorming sessions, varied thoughts come out of the team which can be co related to "ideas" captured earlier. An idea that was conceived a year back, may serve as a baseline for today 's topic.
So keep ideas, store them, so you can re...
|
|
|
|
| |
| |
Conditions for Brainstorming
A good brainstorming session is possible only if all the participants are:
1. Respecting each other and
2. Follow the etiquette of discussion, i.e. listening to the others without interrupting them when they are speaking....
|
|
|
|
| |
|
|
|
|
What to do if your Brainstorm Process Got Stuck?
Also refered to as: 'Negative Brainstorming'. You reword the problem to how to create it, and then work towards the solution.
This variant can be...
Usage (application): Brainstorming session did not provided enough good ideas…
|
|
|
|
|
| |
|
|
Variations of Brainstorming
* Brainwriting / Nominal Group Technique:
This technique can be used to ensure that each participa...
Usage (application): Creative thinking, Decision-making, Brainwriting, Nominal Group Technique, Group Passing Technique, Team Idea Mapping
|
|
|
|
|
| |
|
|
The Advantages of Group Decision-Making
The benefits of group decision-making include:
- Synergy: Group decisions tend to combine and improve on the knowledge of the grou...
Usage (application): Group Decision-Making
|
|
|
|
|
| |
|
|
Evaluating Ideas
Princeton Creativity Research has developed the following 12 steps checklist to accurately evaluate ideas: 1) Have you considered all advantages o...
Usage (application): Checklist to Evaluate Ideas
|
|
|
|
|
| |
|
|
The Disadvantages of Group Decision-Making
The drawbacks of group decision-making include:
- Longer time frame: Groups generally need more time to make decisions than individ...
Usage (application): Group Decision-Making
|
|
|
|
|
| |
|
|
Determining the Relevance of Ideas
When you need to distinguish what is relevant from what is not, it can be useful sometimes to start understanding and listing what is and what ...
Usage (application): Brainstorming
|
|
|
|
|
| |
|
|
Increasing the Quality of the Ideas in Brainstorming
In order to generate better ideas from your brainstorming sessions, Kevin P. Coyne and Shawn T. Coyne ("Seven Steps to Better Brainstorming", McKinsey...
Usage (application): Better Brainstorming
|
|
|
|
|
| |
|
|
Advantages of Brainstorming
* Facilitates the generation of innovative ideas and improvements, as well as the finding of unusual solutions to problems.
* Can be used, when ...
Usage (application): Creative thinking, Decision-m.
|
|
|
|
|
| |
|
|
Problems with Group Brainstorming. Resolutions
Empirical research has shown that group brainstorming is only about half as effective as individual brainstorming due to problems as distraction, comm...
Usage (application): Group Creative Thinking, Group Brainstorming, Group Decision-making
|
|
|
|
|
| |
|
|
Brainstorming Sensitive Issues / Brainstorming Avoiding Groupthink
Cardstorming is a creativity tool, similar to Brainstorming, allowing people to share ideas. It can be used as an alternative to brainstorming ...
Usage (application): Brainstorming Variants, Brainstorming
|
|
|
|
|
| |
|
|
Affinity Diagram Technique
Affinity diagrams offer a special way of structuring brainstorming sessions. This technique allows groups of employees to organize ideas, show ...
Usage (application): Structuring Brainstorming
|
|
|
|
|
| |
|
|
Disadvantages of Brainstorming
* Very dependent on the contribution of the participants.
* Most of the resolutions are very often unusable (more than 90%).
* Risk of get...
Usage (application): Creative thinking, Decision-m.
|
|
|
|
|
| |
|
|
The Role of Diversity in Personal Traits on Innovation and Innovativeness
New research by Hewlett, Marshall and Sherbin proves that diversity (of personal and team traits) drives innovation and fuels market growth, although ...
Usage (application): Innovation, Increasing Organizational Innovativeness
|
|
|
|
|
| |
|
|
| |
Notícias
Brainstorming Method
|
|
|
|
| |
Notícias
Brainstorming Session
|
|
|
|
| |
Vídeos
Brainstorming Method
|
|
|
|
| |
Vídeos
Brainstorming Session
|
|
|
|
| |
Apresentações
Brainstorming Method
|
|
|
|
| |
Apresentações
Brainstorming Session
|
|
|
|
| |
Mais
Brainstorming Method
|
|
|
|
| |
Mais
Brainstorming Session
|
|
|
|
|
|
Compare: Groupthink | Spiral of Silence | Diagrama de Ishikawa | Mind Mapping | Six Thinking Hats | Papéis da equipe de Belbin | Metaplan | Stage-Gate | Scenario Planning | Game Theory | Root Cause Analysis | Dialectical Inquiry | Analogical Strategic Reasoning | Theory of Constraints | Force Field Analysis | Catalytic Mechanisms | Johari Window | Delphi Method | Princípio da pirâmide | Engenharia de valor
Retorne a o centro de a gerência: Mudança e Organização | Comunicações e Habilidades | Tomada de Decisão e Avaliação | Estratégia
Mais Métodos, Modelos e Teorias de Gestão
|
|
|
|
Special Interest Group Leader
|
|
|
|
|
|
