Brainstorming

Centro de Conhecimento

O método de Brainstorming (brainstorm) é uma atividade creativa semi-estruturada do grupo, usada o mais frequentemente em reuniões de negócio ad hoc vir acima com idéias novas para a inovação ou a melhoria. Os membros do grupo são incentivados propor idéias sobre um problema e como pode ser resolvido, a fim gerar tantas como idéias como possíveis, mesmo se não forem sempre alternativas usable. A idéia atrás do brainstorming é, isso que um grupo de povos pode conseguir um nível mais elevado (do synergy) da creatividade do que a soma dos participants separada.

Réguas de Brainstorming

Três réguas principais para uma sessão bem sucedida do brainstorm são:

1. Os Participants devem ser incentivados vir acima com tanto quanto idéias como possível, porém estranho são (não há nenhuma idéia má).
2. Nenhum julgamento não deve ser dado sobre nenhuma idéia, até o fim da sessão. Se negativo ou positivo.
3. Os Participants devem ser incentivados construir em cada outras as idéias, criando combinações improváveis e fazendo exame de cada em sentidos inesperados.

Sugestões de Brainstorming

Algumas sugestões para uma sessão bem sucedida do brainstorm são:

• Use um facilitator experiente. Externo?
• Aponte uma pessoa para escrever para baixo todas as idéias que saem da sessão do brainstorm.
• Use flip chart fazendo as anotações. Isto permite um estudo e uma avaliação mais atrasados no fim da sessão.
• Identifique um tópico preciso a ser discutido (mantenha a sessão focalizada no problema).
• Não mais de 8-10 povos em uma sessão. Se houver mais participants, então rache acima da sessão do brainstorm e serelate- mais tarde.
• Uma pessoa escreve tudo para baixo.
• Avalíe as idéias em 2 etapas: A: defina os critérios. B: marque os resultados nos critérios.
• No fim da sessão do brainstorming você deve discutir as etapas necessitadas executar as idéias. Se isto for complicado, faça uma outra sessão do brainstorming em como executar as idéias.
• Defina claramente o problema que você quer resolvido, e coloque para fora todos os critérios para ser met.
• Assegure-se de que ninguém critique ou avalíe idéias durante a sessão. O Criticism introduz um elemento do risco para membros do grupo ao propor uma idéia. Isto stifles a creatividade e aleija a natureza running livre de uma sessão boa do brainstorming.
• Incentive uma atitude entusiástica, uncritical entre membros do grupo.
• Tente começar todos contribuir e desenvolver idéias, including os membros os mais quietos do grupo.
• Deixe povos ter o divertimento com a reunião do brainstorming.
• Incentive povos vir acima com tantas como idéias como possíveis. solidamente práticos e descontroladamente pouco práticos são bem-vindos.
• Creatividade bem-vinda.
• Assegure-se de que nenhum trem do pensamento esteja seguido para demasiado longo.
• Incentive povos desenvolver idéias do pessoa, ou usar outras idéias criar novos.

A eficácia do brainstorming

Embora os brainstorms sejam usados freqüentemente worldwide por sobre 70 anos, a eficácia deles para gerar idéias novas é discutível. Os Brainstorms são os mais eficazes gerar muitos das idéias em um timeframe curto. Os processos do grupo são também eficazes para idéias existentes de avaliação. Entretanto os indivíduos (brilhantes) seriam melhores em criar idéias originais e mais de alta qualidade.

Livro: Michael Michalko - Thinkertoys (A Handbook of Business Creativity)

Livro: Jason Rich - Brain Storm: Tap into Your Creativity to Generate Awesome Ideas and Remarkable Results

Fórum Fórum sobre Brainstorming. Comece um novo tópico Compartilhe seu conhecimento ou faça uma pergunta   Examples of Ground Rules. Tips for Facilitators What are Ground Rules? When you're going to participate in some form of group activity, it's a good idea to agree beforehand upon some rules all participants must follow. Such agreements are call... 22   22 comentários How to Measure the Effectiveness of Brainstorming Sessions? Time and time again research shows that in general meetings are only 40% effective, with the rest of it being non-value adding activities. How can we measure the effectiveness of a brainstorming sessi... 13   34 comentários Brainstorming is an Outlet for Hidden Ideas and Increases Employee Engagement Brainstorming is a platform for free suggestions and a democratic way of solving completed complex problems in any industry. This creates an opportunity for hidden ideas to come to fore. The memb... 10   2 comentários Brainstorming - Dealing with Excess of Information My latest brainstorming meetings for SWOT analysis generated more (much more) material than I expected, directed to several companies areas. I have now a great deal of information to treat. ... 7   2 comentários Use Brainstorming as a New Leader I used brainstorming sessions to generate ideas and also to get to know how my team thinks. When you're a new leader of an organization, get the team together and brainstorm about what needs to be imp... 7   1 comentários Brainstorming Outcome: the Next Step Brainstorming is a creative strategy where individuals can squeeze their brains to think out of the box and obtain something novel with the rest of the team. After the brainstorming session is done, o... 7   1 comentários The Paradox of Brainstorming Sadly, in most organisations that I have consulted to or worked in the managers leading brainstorms have not actually conducted them properly. Too often they have descended into untimed, chart lists a... 7   1 comentários Brainstorming is Team-building Agreements on management issues and approaches strengthen team-spirit and enhance common values. Differences in management issues and approaches when positively taken for the good of an organizat... 6   2 comentários Suggestion Boxes | Suggestion Schemes I view brainstorming as a collection of 'suggestions' within a small group inside the four walls. In our factory we had a "suggestion scheme". Suggestions were invited from the workmen on product... 5   1 comentários Learning Canvas 3.0 for Brainstorming The Learning Canvas (Alexandre Magno, "How Creative Workers Learn") might be useful as a tool for brainstorming sessions. Since brainstorms meetings do not exclude any idea or judge any suggesti... 4   1 comentários Branstorming session - No more Purpose - Time to stop. A brainstroming session serves no more purpose when and after the particpants have nothing to say anymore about the issues at hand. It is then time to stop.... 3   3 comentários Brainstorming Difficulties Brainstorming is a great idea. Staffs at all level and spectrum shall be engaged in the entire process of the exercise. Dfficulties normally cropped up in such sessions are the absense of shared ... 3   1 comentários

Melhores Práticas Os tópicos mais bem avaliados sobre Brainstorming. Aqui você vai encontrar as idéias mais valiosas e sugestões práticas. Start Brainstorming Process Individually, Then Move to Group Process When people work as a group to brainstorm it limits novelty to start as a group to early. People censor what they believe a group will accept (Groupthink). Research has found that brainstorming ... 37   21 comentários Tips to Prepare a Brainstorming Session A good method to open the mind and stimulate creative thinking is to start with asking a simple question like "What can you do with a glass of water". Just go around in the group and let everyone... 29   2 comentários Do a Brainstorm Session to Make (or Prepare for) Major Decisions It is adviseable to conduct a branstorm session before any big project for an effective decision making. In my long years of industrial experience I have found it is useful and wise to do brainstormin... 17   42 comentários Conditions for Brainstorming A good brainstorming session is possible only if all the participants are: 1. Respecting each other and 2. Follow the etiquette of discussion, i.e. listening to the others without interrupti... 16   6 comentários Store your Brainstorming Ideas - They May be of Use Later During brainstorming sessions, varied thoughts come out of the team which can be co related to "ideas" captured earlier. An idea that was conceived a year back, may serve as a baseline for today 's to... 13   9 comentários Electronic Brainstorming (E-Brainstorming) Who has any experiences to share on Electronic Brainstorming? Under what circumstances would you recommend using it?... 12   3 comentários How to Use Affinity Diagrams (KJ Diagrams) in Brainstorming I have been using the Affinity Diagram method for a long time now and this has proven to be a hit when it comes to selecting criteria and then categorizing ideas. It's participative, silent, quick and... 12   3 comentários Use Six Thinking Hats to Structure Brainstorming Sessions I suggest using the Six Thinking Hats method to organize thinking in a brainstorming session: 1. Start by wearing a Blue hat as a facilitator and explain the purpose of the session and the meetin... 10   5 comentários Combine Brainstorming with Cause and Effect Diagram (Ishikawa) I find that combining Brainstorming with a Cause and Effect Diagram (Ishikawa) helps to generate ideas while the structure of the diagram helps to keep the ideas flowing. If the team comes to a stop o... 7   3 comentários Network Brainstorming (via Internet) Network brainstorming (on the Internet) (electronic brainstorming) is as a process much more difficult than the traditional process conducted in one room: - Members of the group don't recognize a... 5   3 comentários

Dicas de Especialistas Conhecimentos avançados sobre Brainstorming (Inglês). Aqui você encontrará conselhos profissionais de especialistas. What to do if your Brainstorm Process Got Stuck? Brainstorming session did not provided enough good ideas… Also refered to as: 'Negative Brainstorming'. You reword the problem to how to create it, and then work towards the solu... Variations of Brainstorming Creative thinking, Decision-making, Brainwriting, Nominal Group Technique, Group Passing Technique, Team Idea Mapping * Brainwriting / Nominal Group Technique: This technique can be used to ensure that each participant has an equal say i... Evaluating Ideas Checklist to Evaluate Ideas Princeton Creativity Research has developed the following 12 steps checklist to accurately evaluate ideas: 1) Have you c... Group Composition for Successful Brainstorming Make sure that the participants in the group do not think alike. Have different personality types in the session. Brai... The Advantages of Group Decision-Making Group Decision-Making The benefits of group decision-making include: - Synergy: Group decisions tend to combine and improve on the knowledge... The Disadvantages of Group Decision-Making Group Decision-Making The drawbacks of group decision-making include: - Longer time frame: Groups generally need more time to make decisions ... The Paradox of Brainstorming Rules and No Rules Sadly, in most organisations that I have consulted to or worked in the managers leading brainstorms have not actually co... Determining the Relevance of Ideas Brainstorming When you need to distinguish what is relevant from what is not, it can be useful sometimes to start understanding and li... Problems with Group Brainstorming. Resolutions Group Creative Thinking, Group Brainstorming, Group Decision-making Empirical research has shown that group brainstorming is only about half as effective as individual brainstorming due to... Advantages of Brainstorming Creative thinking, Decision-m. * Facilitates the generation of innovative ideas and improvements, as well as the finding of unusual solutions to proble... Increasing the Quality of the Ideas in Brainstorming Better Brainstorming In order to generate better ideas from your brainstorming sessions, Kevin P. Coyne and Shawn T. Coyne ("Seven Steps to B... Meeting Types: Proposing Something New or Building on Another Idea? Brainstorm Meeting Types There's a relationship between two initiating behaviors and meeting success, namely, Proposing – putting forward new ide... Brainstorming Sensitive Issues / Brainstorming Avoiding Groupthink Brainstorming Variants, Brainstorming Cardstorming is a creativity tool, similar to Brainstorming, allowing people to share ideas. It can be used as an altern... Affinity Diagram Technique Structuring Brainstorming Affinity diagrams offer a special way of structuring brainstorming sessions. This technique allows groups of employees t... Disadvantages of Brainstorming Creative thinking, Decision-m. * Very dependent on the contribution of the participants. * Most of the resolutions are very often unusable (more than... The Role of Diversity in Personal Traits on Innovation and Innovativeness Innovation, Increasing Organizational Innovativeness New research by Hewlett, Marshall and Sherbin proves that diversity (of personal and team traits) drives innovation and ...

Fontes de Informação Várias fontes de informação sobre Brainstorming. Aqui você encontrará powerpoints, vídeos, notícias, etc. para usar em suas próprias palestras e workshops. Brainstorming: a Creative Problem Solving Instrument Teaching Brainstorming, Conducting a Brainstorm Session Clear presentation about the concept of Brainstorming, by H. Balácková, including the following sections: 1. Concept of... Creative Thinking Techniques and Creative Problem Solving Methodologies Creativity, Innovation Management This presentation elaborates on the concept of creative thinking. It pays particular attention to the multiple methodolo... Generating Ideas: Concept Generation Methods Idea Generation, Brainstorming, 6-3-5 Method, Brain-writing, Theory of Incentive Problem Solving, TIPS, TRIZ This presentation about idea generation provides a clear description of an idea generating process. The presentation in... Individual Decision Making and Group Decision Making Decision Making Process, Groupthink, Decision Making Styles, Vroom-Yetton Method Presentation about Decision Making by groups and individuals. The presentation includes the following sections: 1. Know... Increasing Group Participation: The 3 I's of Participation Increase Participation in Groups (Workshops, Trainings, Project Teams) Steve Davis explains his model to increase Group Participation. There are three types of participation: 1. Physical ... Brainstorming Diagram Brainstorming Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...

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