Brainstorming

Centro di Conoscenza

Il metodo del Brainstorming (brainstorm) è un lavoro di gruppo creativo semi-strutturato, usato il più delle volte in riunioni di affari al fine di sviluppare nuove idee per innovare o migliorare. I membri del gruppo sono incoraggiati a proporre idee su un problema e su come esso può essere risolto, per generare quante più idee possibili, anche se non sono sempre utilizzabili come valide alternative . L'idea alla base del brainstorming è che un gruppo di persone può raggiungere un livello più elevato di creatività (sinergismo) rispetto alla somma delle idee dei singoli partecipanti.

Regole del Brainstorming

Le tre regole fondamentali per la buona riuscita di una sessione di brainstorm sono:

1. I partecipanti dovrebbero essere incoraggiati a fornire quante più idee possibili, per quanto strane possano essere (non esistono brutte idee).
2. Non dovrebbe essere dato nessun giudizio sulle singole idee, fino alla conclusione della sessione.  Negativo o positivo che sia.
3. I partecipanti dovrebbero essere incoraggiati a sviluppare ognuno le idee altrui, generando le combinazioni più improbabili e portando gli altri verso direzioni inaspettate.

Suggerimenti Nel Brainstorming

Alcuni suggerimenti per di successo una sessione di brainstorm sono:

• Usare un facilitatore esperto. Esterno?
• Nominare una persona per annotare tutte le idee che vengono fuori dalla sessione di brainstorm.
• Usare una lavagnetta per prendere le note. Questo permette di effettuare studi e valutazioni successivi alla conclusione della sessione.
• Identificare un determinato argomento da discutere (mantenere la sessione focalizzata sul problema).
• Non più di 8-10 persone per sessione. Se ci sono più partecipanti, scindere la sessione di brainstorm in più gruppi e riportare le informaziioni vicendevolmente alla fine.
• Una persona annota tutto.
• Valutare le idee in 2 fasi: A: definire i criteri. B: annotare i risultati sui criteri.
• Alla conclusione della sessione di brainstorming dovreste discutere le fasi necessarie per implementare le idee. Se questo troppo è complicato, fare un'altra sessione di brainstorming su come implementare le idee.
• Definire chiaramente il problema che si desidera risolvere e presentare tutti i criteri che devono essere rispettati.
• Assicurarsi che nessuno critichi o valuti le idee durante la sessione. La critica introduce un elemento di rischio per i membri del gruppo al momento di proporre un' idea. Soffoca la creatività e paralizza la natura libera di una buona sessione di brainstorming.
• Incoraggiare un atteggiamento entusiastico e non critico fra i membri del gruppo.
• Provare a convincere tutti a contribuire e sviluppare le idee, compresi i membri più silenziosi del gruppo.
• Fare in modo che la gente si diverta durante la sessione di brainstorming.
• Incoraggiare la gente a fornire quante più idee possibili. Sia quelle fortemente realizzabili che quelle assolutamente inattuabili sono ben accette.
• La creatività è benvenuta.
• Accertarsi che nessun flusso di idee venga seguito troppo a lungo.
• Incoraggiare la gente a sviluppare le idee altrui, o ad usare queste ultime per generarne nuove.

L'efficacia del brainstorming

Anche se i brainstorm sono usati frequentemente in tutto il mondo da oltre 70 anni, la loro efficacia nel generare nuove idee è discutibile. I brainstorm sono efficaci soprattutto nel creare molte idee in un breve lasso temporale. Anche i processi di gruppo sono efficaci per valutare idee già esistenti. Tuttavia gli individui (intelligenti) sarebbero migliori a generare idee originali e di qualità più alta.

Referenza Bibliografica: Michael Michalko - Thinkertoys (A Handbook of Business Creativity)

Referenza Bibliografica: Jason Rich - Brain Storm: Tap into Your Creativity to Generate Awesome Ideas and Remarkable Results

Forum Discussioni nei forum sul Brainstorming. Di seguito puoi porre una domanda su questo argomento, condividere le tue esperienze, segnalare un nuovo sviluppo o spiegare qualcosa. Inizia un nuovo argomento sul Brainstorming Condividi le tue conoscenze qui (o fai una domanda)   🔥 NUOVO Brain Storming, Preparazione di Partecipanti Il brain storming è una buona tecnica per trovare nuove idee e soluzioni. E' difficile stabilire se è meglio un gruppo con buona conoscenza dell'argomento target, o se individui non preparati. Penso... 6   Efficacia nel Generare Nuove Idee del Brainstorming La discutibilità dell'efficacia nel generare nuove idee non la condivido. Forse l'esperienza da cui si genera tale commento contempla molta sterilità creativa.... 3   Examples of Ground Rules. Tips for Facilitators What are Ground Rules? When you're going to participate in some form of group activity, it's a good idea to agree beforehand upon some rules all participants must follow. Such agreements are called: ... 22   22 commenti How to Measure the Effectiveness of Brainstorming Sessions? Time and time again research shows that in general meetings are only 40% effective, with the rest of it being non-value adding activities. How can we measure the effectiveness of a brainstorming sessi... 13   34 commenti Brainstorming is an Outlet for Hidden Ideas and Increases Employee Engagement Brainstorming is a platform for free suggestions and a democratic way of solving completed complex problems in any industry. This creates an opportunity for hidden ideas to come to fore. The members ... 10   2 commenti Brainstorming Outcome: the Next Step Brainstorming is a creative strategy where individuals can squeeze their brains to think out of the box and obtain something novel with the rest of the team. After the brainstorming session is done, o... 7   1 commenti Use Brainstorming as a New Leader I used brainstorming sessions to generate ideas and also to get to know how my team thinks. When you're a new leader of an organization, get the team together and brainstorm about what needs to be imp... 7   1 commenti The Paradox of Brainstorming Sadly, in most organisations that I have consulted to or worked in the managers leading brainstorms have not actually conducted them properly. Too often they have descended into untimed, chart lists a... 7   1 commenti Brainstorming - Dealing with Excess of Information My latest brainstorming meetings for SWOT analysis generated more (much more) material than I expected, directed to several companies areas. I have now a great deal of information to treat. Is there... 7   2 commenti Brainstorming is Team-building Agreements on management issues and approaches strengthen team-spirit and enhance common values. Differences in management issues and approaches when positively taken for the good of an organization ... 6   2 commenti Suggestion Boxes | Suggestion Schemes I view brainstorming as a collection of 'suggestions' within a small group inside the four walls. In our factory we had a "suggestion scheme". Suggestions were invited from the workmen on product dev... 5   1 commenti Learning Canvas 3.0 for Brainstorming The Learning Canvas (Alexandre Magno, "How Creative Workers Learn") might be useful as a tool for brainstorming sessions. Since brainstorms meetings do not exclude any idea or judge any suggestions ... 4   1 commenti Branstorming session - No more Purpose - Time to stop. A brainstroming session serves no more purpose when and after the particpants have nothing to say anymore about the issues at hand. It is then time to stop.... 3   3 commenti Brainstorming Difficulties Brainstorming is a great idea. Staffs at all level and spectrum shall be engaged in the entire process of the exercise. Dfficulties normally cropped up in such sessions are the absense of shared valu... 3   1 commenti

Migliori Pratiche Gli argomenti migliori e più votati su Brainstorming. Qui troverai le idee più preziose e suggerimenti pratici. Start Brainstorming Process Individually, Then Move to Group Process When people work as a group to brainstorm it limits novelty to start as a group to early. People censor what they believe a group will accept (Groupthink). Research has found that brainstorming ough... 37   21 commenti Tips to Prepare a Brainstorming Session A good method to open the mind and stimulate creative thinking is to start with asking a simple question like "What can you do with a glass of water". Just go around in the group and let everyone ans... 34   2 commenti Do a Brainstorm Session to Make (or Prepare for) Major Decisions It is adviseable to conduct a branstorm session before any big project for an effective decision making. In my long years of industrial experience I have found it is useful and wise to do brainstormin... 17   42 commenti Conditions for Brainstorming A good brainstorming session is possible only if all the participants are: 1. Respecting each other and 2. Follow the etiquette of discussion, i.e. listening to the others without interrupting them ... 16   6 commenti Store your Brainstorming Ideas - They May be of Use Later During brainstorming sessions, varied thoughts come out of the team which can be co related to "ideas" captured earlier. An idea that was conceived a year back, may serve as a baseline for today 's to... 13   9 commenti Electronic Brainstorming (E-Brainstorming) Who has any experiences to share on Electronic Brainstorming? Under what circumstances would you recommend using it?... 12   3 commenti How to Use Affinity Diagrams (KJ Diagrams) in Brainstorming I have been using the Affinity Diagram method for a long time now and this has proven to be a hit when it comes to selecting criteria and then categorizing ideas. It's participative, silent, quick and... 12   3 commenti Use Six Thinking Hats to Structure Brainstorming Sessions I suggest using the Six Thinking Hats method to organize thinking in a brainstorming session: 1. Start by wearing a Blue hat as a facilitator and explain the purpose of the session and the meeting ru... 10   5 commenti Combine Brainstorming with Cause and Effect Diagram (Ishikawa) I find that combining Brainstorming with a Cause and Effect Diagram (Ishikawa) helps to generate ideas while the structure of the diagram helps to keep the ideas flowing. If the team comes to a stop o... 7   3 commenti Network Brainstorming (via Internet) Network brainstorming (on the Internet) (electronic brainstorming) is as a process much more difficult than the traditional process conducted in one room: - Members of the group don't recognize and u... 5   3 commenti

Consigli degli Esperti Approfondimenti avanzati sul Brainstorming (Inglese). Qui troverai consigli professionali di esperti. What to do if your Brainstorm Process Got Stuck? Brainstorming session did not provided enough good ideas… Also refered to as: 'Negative Brainstorming'. You reword the problem to how to create it, and then work towards the solu... Variations of Brainstorming Creative thinking, Decision-making, Brainwriting, Nominal Group Technique, Group Passing Technique, Team Idea Mapping * Brainwriting / Nominal Group Technique: This technique can be used to ensure that each participant has an equal say i... Evaluating Ideas Checklist to Evaluate Ideas Princeton Creativity Research has developed the following 12 steps checklist to accurately evaluate ideas: 1) Have you c... Group Composition for Successful Brainstorming Make sure that the participants in the group do not think alike. Have different personality types in the session. Brai... The Advantages of Group Decision-Making Group Decision-Making The benefits of group decision-making include: - Synergy: Group decisions tend to combine and improve on the knowledge... The Disadvantages of Group Decision-Making Group Decision-Making The drawbacks of group decision-making include: - Longer time frame: Groups generally need more time to make decisions ... The Paradox of Brainstorming Rules and No Rules Sadly, in most organisations that I have consulted to or worked in the managers leading brainstorms have not actually co... Determining the Relevance of Ideas Brainstorming When you need to distinguish what is relevant from what is not, it can be useful sometimes to start understanding and li... Problems with Group Brainstorming. Resolutions Group Creative Thinking, Group Brainstorming, Group Decision-making Empirical research has shown that group brainstorming is only about half as effective as individual brainstorming due to... Advantages of Brainstorming Creative thinking, Decision-m. * Facilitates the generation of innovative ideas and improvements, as well as the finding of unusual solutions to proble... Increasing the Quality of the Ideas in Brainstorming Better Brainstorming In order to generate better ideas from your brainstorming sessions, Kevin P. Coyne and Shawn T. Coyne ("Seven Steps to B... Meeting Types: Proposing Something New or Building on Another Idea? Brainstorm Meeting Types There's a relationship between two initiating behaviors and meeting success, namely, Proposing – putting forward new ide... Brainstorming Sensitive Issues / Brainstorming Avoiding Groupthink Brainstorming Variants, Brainstorming Cardstorming is a creativity tool, similar to Brainstorming, allowing people to share ideas. It can be used as an altern... Affinity Diagram Technique Structuring Brainstorming Affinity diagrams offer a special way of structuring brainstorming sessions. This technique allows groups of employees t... Disadvantages of Brainstorming Creative thinking, Decision-m. * Very dependent on the contribution of the participants. * Most of the resolutions are very often unusable (more than... The Role of Diversity in Personal Traits on Innovation and Innovativeness Innovation, Increasing Organizational Innovativeness New research by Hewlett, Marshall and Sherbin proves that diversity (of personal and team traits) drives innovation and ...

Fonti di Informazione Varie fonti di informazioni su Brainstorming. Qui troverai powerpoint, video, notizie, ecc. da utilizzare nelle tue lezioni e seminari. Brainstorming: a Creative Problem Solving Instrument Teaching Brainstorming, Conducting a Brainstorm Session Clear presentation about the concept of Brainstorming, by H. Balácková, including the following sections: 1. Concept of... Creative Thinking Techniques and Creative Problem Solving Methodologies Creativity, Innovation Management This presentation elaborates on the concept of creative thinking. It pays particular attention to the multiple methodolo... Generating Ideas: Concept Generation Methods Idea Generation, Brainstorming, 6-3-5 Method, Brain-writing, Theory of Incentive Problem Solving, TIPS, TRIZ This presentation about idea generation provides a clear description of an idea generating process. The presentation in... Individual Decision Making and Group Decision Making Decision Making Process, Groupthink, Decision Making Styles, Vroom-Yetton Method Presentation about Decision Making by groups and individuals. The presentation includes the following sections: 1. Know... Increasing Group Participation: The 3 I's of Participation Increase Participation in Groups (Workshops, Trainings, Project Teams) Steve Davis explains his model to increase Group Participation. There are three types of participation: 1. Physical ... Brainstorming Diagram Brainstorming Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...

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