OODA Loop
(John Boyd)

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Summary

The OODA Loop (Observe, Orient, Decide, and Act) is an  information strategy concept for information warfare developed by Colonel John Boyd (1927-1997). Although the OODA model was clearly created for military purposes, elements of the same theory can also be applied to business strategy. Boyd developed the theory based on his earlier experience as a fighter pilot and work on energy maneuverability. He initially used it to explain victory in air-to-air combat, but in the last years of his career he expanded his OODA Loop theory into a grand strategy that would defeat an enemy strategically by - psychological - paralysis.


Boyd emphasized that strategy should always revolve around changing the enemy's behavior, not annihilating his forces. The parallel between Boyd's ideas and the masterpiece of Sun Tzu, "The Art of War", are obvious. Both Boyd and Sun Tzu advocate the ideas of harmony, deception, swiftness and fluidity of action, surprise, shock, and attacking the enemy's strategy.


Colonel Boyd viewed the enemy (and ourselves) as a system that is acting through a decision making process. This decision making process is based on observations of the world around it. The enemy will observe unfolding circumstances and gather outside information in order to orient the system to perceived threats. Boyd states that the orientation phase of the loop is the most important step, because if the enemy perceives the wrong threats, or misunderstands what is happening in the environment around him, then he will orient his thinking (and forces) in wrong directions and ultimately make incorrect decisions. Boyd said that this cycle of decision-making could operate at different speeds for the enemy and your own organization. The goal should be to complete your OODA Loop process at a faster tempo than the enemy's, and to take action to lengthen the enemy's loop. One tries to conduct many more loops "inside" the enemy's loop, causing the enemy to be unable to react to anything that is happening to him.


OODA Loop Boyd

Chart adapted from Chester W. Richards, "A Swift, Elusive Sword: What if Sun Tzu and John Boyd did a National Defense review", Center for Defense Information, February 2003, 22.


Colonel Boyd stated that the enemy's loop can be lengthened through a variety of means. Boyd's aim is to generate "non-cooperate" centers of gravity for the enemy through ambiguity, deception, novel circumstances, fast transient maneuvers, and the use of Sun-Tzu's idea of Cheng and Ch'i. By isolating the enemy's centers of gravity and developing mistrust and cohesion within the system (making them "non-cooperative"), friction will be greatly increased, paralysis in the system will set in, and the enemy will ultimately collapse. By attacking the thought process of the enemy / competitor, his morale and decision process can be shattered.


Book: Sun Tzu, Gary Gagliardi - The Art of War

Book: Carl Von Clausewitz - On War


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OODA Loop & John Boyd
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OODA Loop in Education / Schools
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🔥 NEW Scope of OODA Loops
John Boyd's work focused on getting inside of your opponents decision cycle time. There was no specification as to wheth (...)
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The top-rated topics about the OODA Loop. Here you will find the most valuable ideas and practical suggestions.


The Lesson of John Boyd for Decision Makers
You can use the "OODA Loop" of fighter pilot John Boyd for various kinds of decision-making in different situations and (...)
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Weaknesses of OODA-Loop. Disadvantages

Limitations OODA Loop, Disadvantages OODA Loop, OODA Decision-making
Rousseau and Breton identify some limitations of the OODA Loop as developed by Boyd. These limitations and weaknesses ar (...)

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Boyd's 3 Levels of Warfare

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Strategy and Strategic Aim of Boyd's OODA

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Advantages of a Better OODA Loop Than your Competitors

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Grand Tactics Behind OODA Enemy View

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Cycle the OODA Loop Quickly

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Various sources of information regarding the OODA Loop. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.


Full 200-slide Powerpoint Presentation by Boyd

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OODA Loop Applied to Marketing Management

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Video about at how Boyd's OODA loop construct can be applied to marketing management. Video looks a bit outdated, but th (...)

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OODA Loop Diagram

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Orientation Step in the OODA-loop

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Compare with the OODA Loop of John Boyd:  Deming Cycle  |  Organic Organization  |  Business Intelligence  |  Force Field Analysis  |  Scenario Planning  |  PEST Analysis  |  SWOT Analysis  |  System Dynamics  |  Simulation


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