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De 7-Ps of de Uitgebreide Marketingmix van Booms en Bitner is een hulpmiddel op het gebied van marketingstrategie welk het aantal stuurvariabelen van vier in het originele marketingmixmodel naar 7 brengt.

Gebruik van de Uitgebreide Marketingmix

Het traditionele Marketingmix model was hoofdzakelijk gericht en zinnig voor tastbare producten. Het 7-Ps model is nuttiger voor dienstenindustrieën en, hoewel dat betwistbaar is, ook voor kennisintensieve omgevingen.

3 extra P's

Booms en Bitner hebben de volgende 3 extra P's aan de originele Marketing Mix toegevoegd:

People (Mensen): Alle mensen die direct of indirect betrokken zijn bij de consumptie van de dienst zijn een belangrijk onderdeel van de Uitgebreide Marketingmix. Kenniswerkers, werknemers, het management en consumenten voegen vaak significante waarde toe aan het totale product of de dienst.
Proces: De procedure, de mechanismen en de activiteitenstroom door middel van welke de diensten worden verbruikt (klantenbeheerprocessen) zijn een essentieel element van de marketingstrategie.
Physical Evidence (Fysiek Bewijsmateriaal): De bekwaamheid en de omgeving waarin de dienst wordt geleverd. Zowel tastbare goederen welke helpen om de dienst te communiceren en uit te voeren, als de ongrijpbare ervaring van bestaande klanten en de bekwaamheid van de onderneming om die klantentevredenheid naar potentiële klanten te laten blijken.

De eerste twee extra P's zijn expliciet (Mensen, Proces) en de derde factor (Fysiek Bewijsmateriaal) is een impliciete factor.

Booms en Bitner suggereren ook dat Plaats in een op dienstverlening gericht bedrijf de toegankelijkheid van de dienst omvat, en dat Promotie in een op dienstverlening gericht bedrijf de input van het servicepersoneel omvat.

Boek: Nirmalya Kumar - Marketing As Strategy -

Boek: David A. Aaker - Strategic Marketing Management -

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	3 Extra Marketing Mix P's for the Changing World Planet, Privacy and Poverty are another three P's that I suggest need careful strategies. All these topics materially af (...)

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Best Practices over Diensten Marketing

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🥇	From 7 P's to 7 C's of Marketing Anyone who has taken a marketing course learned about the 4Ps and later 7Ps of Marketing. They are Place, Price, Promoti (...)

🥈	What is Physical Evidence in Extended Marketing Mix? I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability and environment in whi (...)

🥉	Which Marketing Mix P is most Important? Prioritising the 7 P's... Could someone please prioritise the 7 P's for me in order of importance? (...)

	When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)? Basically you could just go away with the 4Ps even when it comes to the services, however just having those 7Ps in mind (...)

	Extra Marketing Mix P - Packaging Another P should be added - Packaging. The rationale is that it is very important how the product is presented to the cu (...)

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	7 P's or Sustainable Competitive Advantage Maybe we should just be focusing on the things that give our organisations sustainable competitive advantage. This could (...)

	Extra Marketing Mix P - Performance I think that performance is the only criteria for judgement pertaining to success or failure. The product performance ca (...)

	Extra Marketing Mix P: Patience I think in service industry patience is utmost important, because whatever organisation is offering they are intangible (...)

	Alternate 7 Ps instead of Those of the Extended Marketing Mix Proper Prior Planning and Preparation Prevents Poor Performance... (...)

	Extra Marketing Mix P: Planning An extra P that should be considered is Planning. Planning is involved in each step of the 4P 's or 7P's... (...)

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	Extra Marketing Mix P: Power Physical Power acquired by a company from one of its resources can not be overlooked as a strong P. (...)

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	Keep Marketing Plan Simple Use the most suited P's of the marketing mix for the marketing plan. Using all or too many could complicate the plan. Ke (...)

	What about Customers?? Sometimes I think marketers can get too hanged up with theories, that we forget the ' Customer Experience'. Though it do (...)

	Extra Marketing Mix P - Principles There is a basic misunderstanding by some of the commentators. The Ps are internal factors in control of the business an (...)

	Extra Marketing Mix P - Product Innovation To be successful in the market,every company should concentrate on Product Innovation that best suit the customers. Many (...)

	Extra Marketing Mix P - Perception A possible 9th P could be 'Perception' of interested groups of people, primarily the Customers. (...)

	Service-Dominant Logic of Marketing Service-Dominant Logic is a new logic in marketing in which a service view substitutes the traditional, historic goods v (...)

Expert Tips over Services Marketing (Engels)

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Uitgebreide Marketingmix (7-Ps)

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Gebruik van de Uitgebreide Marketingmix

3 extra P's

Uitgebreide Marketingmix
(7-Ps)