Extended Marketing Mix
(7Ps)

ナレッジセンター

BoomsおよびBitnerのExtended Marketing Mix (7Ps)の説明。

サービスマーケティング上のすべて

今すぐ登録。完全無料。

ログイン

サービスマーケティング上のすべて。今すぐ登録。完全無料。

BoomsおよびBitnerの7PsかExtended Marketing Mixは元のmarketing mixモデルの4からの7に制御可能な変数の数を拡大するマーケティングの作戦用具である。

Extended Marketing Mixの使用法

従来のmarketing mixモデルは主に指示され、有形プロダクトのために有用だった。 7Psモデルはサービス産業と恐らく間違いなくまた知識集中的な環境のためにより有用である。

3つの余分p's

BoomsおよびBitnerは元のmarketing mixに次の3つ付加的なpsを加えた:

人々: サービスの消費に直接または間接的にかかわるすべての人々はExtended Marketing Mixの重要な部分である。知識労働者、従業員、経営および消費者は頻繁に総プロダクトに重要な価値を加えるか、または提供を整備する。
プロセス: サービスが消費される活動のプロシージャ、メカニズムおよび流れは(顧客の経営プロセス)マーケティングの作戦の必要な要素である。
物的証拠: サービスが提供される環境および能力。伝達し合うのを助け、サービスを行う両方の有形商品、および既存の顧客の無形経験および潜在的な顧客にその顧客満足を中継で送るビジネスの機能。

最初の2つはより多くのps明確(人々、プロセス)であり、第3 1つは(物的証拠)暗黙の要因である。

サービス提供が中心の会社の場所がサービスの入手の可能性を含んでいる、そしてサービス提供が中心の会社の昇進が前線用のサービス係の入力を含んでいるBoomsおよびBitnerはまた提案する。

本: Nirmalya Kumar - Marketing As Strategy -

本: David A. Aaker - Strategic Marketing Management -

特別興味グループ - サービスマーケティング

特別興味グループ (3人のメンバー)

フォーラム - サービスマーケティング

主題に関する議論：サービスマーケティング。

	Extra Marketing Mix P - Packaging Another P should be added - Packaging. The rationale is that it is very important how the product is (...)

	P's of marketing mix Why we are stuck in the web of P's only? Just to continue with the single alphabet will not solve th (...)

	Use only P's that can be Controlled / Influenced! Please, when deciding on any P in the marketing mix, it is key to remind marketers to focus on the a (...)

	Extra Marketing Mix P - Publicity Publicity and public relations will also be an extra P in the present day scenario as this will get (...)

	7 P's or Sustainable Competitive Advantage Maybe we should just be focusing on the things that give our organisations sustainable competitive a (...)

	Extra Marketing Mix P - Performance I think that performance is the only criteria for judgement pertaining to success or failure. The pr (...)

	Extra Marketing Mix P: Patience I think in service industry patience is utmost important, because whatever organisation is offering (...)

	Alternate 7 Ps instead of Those of the Extended Marketing Mix Proper Prior Planning and Preparation Prevents Poor Performance... (...)

	Extra Marketing Mix P: Planning An extra P that should be considered is Planning. Planning is involved in each step of the 4P 's or (...)

	Extra Marketing Mix P: Positioning We should add another P: Positioning... (...)

	Marketing Mix - when to choose what?? I think the whole process of marketing revolves around these 7 Ps, but what is more important is to (...)

	Keep Marketing Plan Simple Use the most suited P's of the marketing mix for the marketing plan. Using all or too many could com (...)

	Extra Marketing Mix P: Power Physical Power acquired by a company from one of its resources can not be overlooked as a str (...)

	What about Customers?? Sometimes I think marketers can get too hanged up with theories, that we forget the ' Customer Exper (...)

	Extra Marketing Mix P - Principles There is a basic misunderstanding by some of the commentators. The Ps are internal factors in contro (...)

	Extra Marketing Mix P - Product Innovation To be successful in the market,every company should concentrate on Product Innovation that best suit (...)

	Extra Marketing Mix P - Politics This P's has grt power and influences the very basics of marketing..What say? (...)

	Extra Marketing Mix P - Perception A possible 9th P could be 'Perception' of interested groups of people, primarily the Customers. (...)

	Service-Dominant Logic of Marketing Service-Dominant Logic is a new logic in marketing in which a service view substitutes the tradition (...)

	Addition of PEOPLE to the Marketing Mix is Important Indeed the extended 3Ps are important, especially PEOPLE. They are perhaps the most unreliable "P". (...)

	Extra Marketing Mix P: Positive I suggest to add an 8P to the marketing mix: POSITIVE that stands for: Positive Marketing (Market Su (...)

ベストプラクティス - サービスマーケティング

ここでは、過去から最も価値のある議論が見つかります。

	From 7 P's to 7 C's of Marketing Anyone who has taken a marketing course learned about the 4Ps and later 7Ps of Marketing. They are P (...)

	What is Physical Evidence in Extended Marketing Mix? I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability an (...)

	Which Marketing Mix P is most Important? Prioritising the 7 P's... Could someone please prioritise the 7 P's for me in order of importance? (...)

	When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)? Basically you could just go away with the 4Ps even when it comes to the services, however just havin (...)

	Is the Customer Always Right? 1. The customer is always right. 2. The customer comes second. Which position do you agree with? W (...)

	Extra Marketing Mix P - Pace How about Pace? I.e. The speed of introduction of new products. Won't pace be a factor to be consid (...)

Expert Tips (ENG) - Services Marketing

ここでは、専門家によるアドバイスを見つけるでしょう。

	How to Determine the Right PRICING? Steps to Strategic Pricing (...)

	The Most Complete Marketing Mix Marketing, Strategy, Marketing Mix (...)

	3 Communication Phases in Providing Services Services Management (...)

	What Types of Marketing Organizations Exist? Best Practices to Consider (...)

	Don't Forget Internal Marketing Involving your Employees, Internal Marketing Best Practices (...)

	Additional 8th P of the Extended Marketing Mix Marketing (...)

リソース - サービスマーケティング

こちらでは、パワーポイントのプレゼンテーション、マイクロラーニングのビデオ、その他の情報源を見つけることができます。

経営ハブに戻る: マーケティング | 戦略

より多くの方法、モデル、理論

Special Interest Group Leader

ここにいますかに特化しています？無料で登録する