Extended Marketing Mix
(7Ps)

ナレッジセンター

BoomsおよびBitnerの7PsかExtended Marketing Mixは元のmarketing mixモデルの4からの7に制御可能な変数の数を拡大するマーケティングの作戦用具である。

Extended Marketing Mixの使用法

従来のmarketing mixモデルは主に指示され、有形プロダクトのために有用だった。 7Psモデルはサービス産業と恐らく間違いなくまた知識集中的な環境のためにより有用である。

3つの余分p's

BoomsおよびBitnerは元のmarketing mixに次の3つ付加的なpsを加えた:

5. 人々: サービスの消費に直接または間接的にかかわるすべての人々はExtended Marketing Mixの重要な部分である。 知識労働者、従業員、経営および消費者は頻繁に総プロダクトに重要な価値を加えるか、または提供を整備する。
6. プロセス: サービスが消費される活動のプロシージャ、メカニズムおよび流れは(顧客の経営プロセス)マーケティングの作戦の必要な要素である。
7. 物的証拠: サービスが提供される環境および能力。 伝達し合うのを助け、サービスを行う両方の有形商品、および既存の顧客の無形経験および潜在的な顧客にその顧客満足を中継で送るビジネスの機能。

最初の2つはより多くのps明確(人々、プロセス)であり、第3 1つは(物的証拠)暗黙の要因である。

サービス提供が中心の会社の場所がサービスの入手の可能性を含んでいる、そしてサービス提供が中心の会社の昇進が前線用のサービス係の入力を含んでいるBoomsおよびBitnerはまた提案する。

本: Nirmalya Kumar - Marketing As Strategy -

本: David A. Aaker - Strategic Marketing Management -

サービスマーケティングフォーラム   最新のつのトピック：サービスマーケティング。 3 Extra Marketing Mix P's for the Changing World Planet, Privacy and Poverty are another three P's that I suggest need careful strategies. All these topics materially af (...) 7   1反応   Extra Marketing Mix P: Positive I suggest to add an 8P to the marketing mix: POSITIVE that stands for: Positive Marketing (Market Sustainability). I be (...) 0   0反応

サービスマーケティングベストプラクティス ここでは、最も価値のあるアイデアと実用的な提案を見つけます。 🥇 From 7 P's to 7 C's of Marketing Anyone who has taken a marketing course learned about the 4Ps and later 7Ps of Marketing. They are Place, Price, Promoti (...) 60   14反応   🥈 What is Physical Evidence in Extended Marketing Mix? I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability and environment in whi (...) 52   14反応   🥉 Which Marketing Mix P is most Important? Prioritising the 7 P's... Could someone please prioritise the 7 P's for me in order of importance? (...) 34   5反応   When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)? Basically you could just go away with the 4Ps even when it comes to the services, however just having those 7Ps in mind (...) 30   8反応   Extra Marketing Mix P - Packaging Another P should be added - Packaging. The rationale is that it is very important how the product is presented to the cu (...) 28   6反応   P's of marketing mix Why we are stuck in the web of P's only? Just to continue with the single alphabet will not solve the problem...we have (...) 22   0反応   Is the Customer Always Right? 1. The customer is always right. 2. The customer comes second. Which position do you agree with? Why? (...) 21   12反応   Use only P's that can be Controlled / Influenced! Please, when deciding on any P in the marketing mix, it is key to remind marketers to focus on the ability to control th (...) 11   0反応   Extra Marketing Mix P - Publicity Publicity and public relations will also be an extra P in the present day scenario as this will get more professionalise (...) 11   2反応   7 P's or Sustainable Competitive Advantage Maybe we should just be focusing on the things that give our organisations sustainable competitive advantage. This could (...) 11   0反応   Extra Marketing Mix P - Performance I think that performance is the only criteria for judgement pertaining to success or failure. The product performance ca (...) 11   0反応   Extra Marketing Mix P: Patience I think in service industry patience is utmost important, because whatever organisation is offering they are intangible (...) 9   0反応   Alternate 7 Ps instead of Those of the Extended Marketing Mix Proper Prior Planning and Preparation Prevents Poor Performance... (...) 9   1反応   Extra Marketing Mix P: Planning An extra P that should be considered is Planning. Planning is involved in each step of the 4P 's or 7P's... (...) 8   1反応   Extra Marketing Mix P - Pace How about Pace? I.e. The speed of introduction of new products. Won't pace be a factor to be considered to get the Firs (...) 8   3反応   Extra Marketing Mix P: Positioning We should add another P: Positioning... (...) 7   0反応   Extra Marketing Mix P - Politics This P's has grt power and influences the very basics of marketing..What say? (...) 6   0反応   Extra Marketing Mix P: Power Physical Power acquired by a company from one of its resources can not be overlooked as a strong P. (...) 6   1反応   Marketing Mix - when to choose what?? I think the whole process of marketing revolves around these 7 Ps, but what is more important is to analyze the internal (...) 6   0反応   Keep Marketing Plan Simple Use the most suited P's of the marketing mix for the marketing plan. Using all or too many could complicate the plan. Ke (...) 6   1反応   What about Customers?? Sometimes I think marketers can get too hanged up with theories, that we forget the ' Customer Experience'. Though it do (...) 5   3反応   Extra Marketing Mix P - Principles There is a basic misunderstanding by some of the commentators. The Ps are internal factors in control of the business an (...) 5   0反応   Extra Marketing Mix P - Product Innovation To be successful in the market,every company should concentrate on Product Innovation that best suit the customers. Many (...) 5   0反応   Extra Marketing Mix P - Perception A possible 9th P could be 'Perception' of interested groups of people, primarily the Customers. (...) 5   1反応   Service-Dominant Logic of Marketing Service-Dominant Logic is a new logic in marketing in which a service view substitutes the traditional, historic goods v (...) 4   0反応   Addition of PEOPLE to the Marketing Mix is Important Indeed the extended 3Ps are important, especially PEOPLE. They are perhaps the most unreliable "P". By including it in t (...) 3   0反応

Extended Marketing Mix (7Ps)をと比較した: marketing mix (4Ps)  |  Relationship Marketing  |  Ansoff  |  Porter  |  BCG Matrix  |  Positioning  |  Co-Creation  |  3C's  |  4S Web Marketing Mix

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