<% FUNCTION Is_Phone() SET Regex = New RegExp WITH Regex .Pattern = "(android|blackBerry|iphone|opera mini|iemobile)" .IgnoreCase = True .Global = True END WITH Match = Regex.test(Request.ServerVariables("HTTP_USER_AGENT")) IF Match THEN Is_Phone = TRUE ELSE Is_Phone = FALSE END IF END FUNCTION IF NOT Is_Phone() THEN %> <% END IF %>

BCG 매트릭스

시장 점유율과 시장성장율에 기반한 포트폴리오 관리. BCG 매트릭스의 설명. ('70)


BCG 매트릭스 방법은 가장 유명한 포트폴리오 관리도구이다. 그것은 제품의 라이프 사이클 이론에 근거한다는 것이다. Boston Consulting Group에 의해 70년대 초에 개발되었다. BCG 매트릭스는 하나의 사업단위의 제품 포트폴리오에서 어디에 우선권을 부여해야하는지를 결정하는데 사용될 수 있다. 장기적인 가치창출을 확신하기 위해, 기업은 현금투입을 필요로하는 높은 성장율을 가진 제품과 약간의 현금을 창출하는 저성장의 제품을 포함하는 제품의 포트폴리오를 가져야한다. Boston Consulting Group 매트릭스는 2가지 차원으로 구성된다 : 시장 점유율시장 성장율. 배경이되는 기본적인 아이디어는 : 만일 한 제품이 더 큰 시장점유율을 갖고 있거나, 해당 제품의 시장이 더 빨리 성장하고 있다면, 회사에게는 이로운 것이다.

BCG 매트릭스 BCG 매트릭스의 4가지 세그먼트

BCG 매트릭스상에 해당 제품을 위치시키면 한 기업의 4가지 사업영역을 얻는다 :

BCG 매트릭스와 획일한 전략 (ons size fits all strategies)

BCG 매트릭스 방법은 빈번하게 발생하는 전략적 실수들을 이해하는데 도움이 될 수 있다. 기업전체에 대해 일반 성장율 (년 9%) 또는9.5%의 자본수익율 같은 동일한 전략을 갖고 접근.

그러한 시나리오에서는 :

BCG 매트릭스의 다른 용도 및 이점

BCG 매트릭스의 한계

Boston Consulting Group 매트릭스의 몇몇 한계점은 다음과 같다 :

참고도서: Carl W. Stern, George Stalk - Perspectives on Strategy from The Boston Consulting Group



전략적 포트폴리오 관리 시그(SIG).

시그(SIG) (76 개 회원)


새로운 주제

전략적 포트폴리오 관리 포럼.

The BCG Matrix and Synergy Effects
(How) could the the BCG Matrix be adapted to include synergy effects between business units? (...)
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BCG in Emerging or Fragmented Markets
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Use of BCG Matrix in India
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Advantages and Disadvantages of Portfolio Planning Tools
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Application of BCG Matrix in Forestry
Hello everyone, does anybody can help me with application of BCG matrix in forestry?
Currently I am working on a pr (...)
1 개의 댓글
BCG Matrix: not in All Cases
The matrix does not consider the place of traditional/generic products that companies maintain in their product lines th (...)
Cash Cows Should Fund Stars in BCG Matrix
I think the cash cows should fund stars if they are cash hungry. (...)
1 개의 댓글
Question Mark Strategies and Examples
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Not useful for Competitive Analysis
i am not sure if this matrix works to create a competition map, it does not work like swot chart. It's merely plotting t (...)
Modified BCG Matrix 2.0
Harvard Business Review labelled the BCG Matrix as one of the frameworks that changed the world. In the late 1970s and e (...)
11 개의 댓글
BCG Matrix and Continous Evaluation
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1 개의 댓글
How to Calculate the Relative Market Share in BCG Matrix?
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3 개의 댓글
Cash Cow Strategies and Examples
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BCG Matrix is Not Useful for a Start-up Having Only One Product
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1 개의 댓글
The BCG Categories are not always Stages
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For example, there are (...)
1 개의 댓글
BCG Matrix: How to Research the Market Share and the Market Growth for each Business?
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What information do (...)
The Financing Assumption of the BCG Matrix
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Differences Between BCG Matrix and Ansoff Matrix
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1 개의 댓글
Direction of Arrow between Cash Cow and Star Incorrect?
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2 개의 댓글


모범 사례

회원이 되세요

전략적 포트폴리오 관리에 대한 최고 평점 토론 주제. 여기에서 가장 가치있는 아이디어와 실용적인 제안을 찾을 수 있습니다.

10% Limit in Market Growth in BCG Matrix
Generally in the BCG Matrix, when the market growth is more than 10%, it is considered a star. Can anyone explain why th (...)
7 개의 댓글

Example BCG Matrix: Coca Cola & Pepsi Cola
The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of wh (...)
9 개의 댓글

Lack of Question Marks?
If a business has no Question Marks (or just one), what should it do? (...)
1 개의 댓글

How Do I Place my Products / Services in the BCG?
Currently I'm trying to place the services of my company in the BCG matrix, and I have problems in theses aspects:
2 개의 댓글

Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
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BCG Matrix Dog Strategies and Examples
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전문가 팁

회원이 되세요

Strategic Portfolio Management에 대한 고급 통찰력 (영어). 여기에서 전문가의 전문적인 조언을 찾을 수 있습니다.

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Combining the Market Situation with Our Profitability
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Pitfalls of Applying Portfolio Matrices

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BCG Matrix Revisited

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정보 출처

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Core Competencies
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추가 연구 링크

회원이 되세요

전략적 포트폴리오 관리다음과 관련된 다른 유용한 소스로 자동으로 이동합니다 .

뉴스 영화 프리젠 테이션 서적 더



프리젠 테이션


BCG 매트릭스 관련개념 : McKinsey Matrix [GE 매트릭스, 매킨지 매트릭스]  |  ADL 매트릭스  |  Product/Market Grid [제품/시장 그리드]  |  스테이지 게이트모델 [Stage-gate]  |  Three Dimensional Business Definition [3 차원 사업 정의]  |  Relative Value of Growth [성장의 상대적가치]  |  Rule of Three [빅3 법칙]  |  Core Competence[핵심역량]  |  Bass Diffusion Model [Bass확산모델]  |  STRATPORT 모델  |  이윤풀 [Profit Pools]  |  PLC(제품 수명주기)  |  Blue Ocean Strategy [블루오션전략]  |  4 Trajectories of Industry Change [산업변화의 괘적모델]  |  Positioning [포지셔닝]  |  Strategic Types [전략 형태]

다른 페이지로 이동: 의사결정과 가치평가  |  재무와 투자  |  마케팅  |  전략

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