What is EPIC ADVISERS? Description
The EPIC ADVISERS model from Stephen Banhegyi is an African leadership
framework based on attribution
theory and self perception. Most of the models that are used to teach
principles of leadership were developed by Western consultants and professors.
According to Banhegyi, effective leadership requires the understanding and
exercise of certain personality and leadership traits by the person that is
playing the role of leader. All leaders surveyed in a major 2002 survey suggested
that they used these traits to some extent in their experience of leadership.
The model suggests that the making of myth, meaning and reality through storytelling
is one of the key skills of leadership. As is also a consultative, coaching
A clear and remarkable example of such leadership is that of King Shaka
of the Zulu nation in the early 19th century. Shaka appears to have been on
of the first to realize that if he invited leaders of his various regiments
to discuss battle plans, they would all have a better chance of success. A
'consultative' approach to war.
The behavior and style of Shaka was so different and unique that his people
called him unodumehlezi kaMenzi (meaning ‘the one who gazes into the heavens’).
Shaka would make time to sit, to meditate, to think and to contemplate. At
the same time, he was clearly a man of the people in that he would not only
plan an offensive, but he would join with, train and fight alongside his followers.
The leadership style of Shaka was a quantum leap from what had had been experienced
in Africa up until that time. Before Shaka, wars had been fought in other
ways. These innovations were the reason why the Zulu nation became so powerful.
EPIC ADVISERS serves as a descriptive acronym, since two vital functions
of leaders are: to advise other people and to create epics:
- EPIC. An extended narrative poem in elevated or dignified language,
celebrating the feats of a legendary or traditional hero. It can also refer
to a literary or dramatic composition that resembles an extended narrative
- ADVISERS. People who advise, coach, mentor, counsel or educate
others in academic, professional or personal matters.
The model focuses not on the traditional "trait and situation" approaches
but rather on the things that successful leaders actually do and the
things they know about themselves. These actions and beliefs indicate
underlying value systems and predict certain behaviors. The 12 elements of
the model are:
- E: Emotion
- A state of mind that can arise spontaneously as well as through conscious
- Emotions are often accompanied by changes in the body.
- Emotions also refer to that part of consciousness that involves feelings;
excitement of the feelings (whether pleasing or painful); disturbance
or agitation of mind caused by a specific cause and manifested by some
effect on the body.
- Leaders are able to stir up and project the emotional states of the
people around them. This is done by speaking, body language and often
by the leader’s presence only.
- P: Power
- The ability or capacity to perform or act effectively.
- The ability to exercise great influence or control over others.
- A specific capacity, faculty, or aptitude.
- Power also includes the ability to cause things to happen or stop
them from happening.
- I: Inspiration
- Inspiration means stimulation of the mind and emotions to a high level
of feeling or activity.
- It can also mean divine guidance. Or influence exerted directly on
the mind and soul.
- Leaders are able to expertly apply various techniques to inspire their
- One of the most important of these techniques appears to simply be
able to pay positive, focused attention to someone.
- C: Charisma
- Derived from the Greek word ‘kharisma’ meaning divine favor.
- Charisma refers to a rare personal quality (personal magnetism or
charm) attributed to leaders who arouse fervent popular devotion and enthusiasm.
- The result of charismatic powers is to manipulate the behavior, values,
beliefs and attitude of people.
- As such, it can also have negative connotations. Compare:
- A: Authority
- The power to enforce laws, exact obedience, to command, to determine,
or to judge.
- People with authority include your parents, your peers, the courts,
the police, the church, popular culture etcetera.
- Some types of authority include:
- D: Drama
- A feeling of drama, ritual and occasion is vitally important to create
milestones in time.
- The drama and ritual also allows everyone to experience the same emotions
at the same time.
- Leaders have an instinct for knowing when drama ought to be used to
make a point, create an impression or mark a point in history.
- Drama could be used to enliven otherwise mundane events. Events such
as when a new customer is acquired, a project is completed or a new employee
- V: Vision
- The ability to see what does not yet exist.
- And to be able to describe it in such a way, that others become sufficiently
excited and interested and the vision becomes a reality.
- I: Intention
- An action that a person intends to follow.
- A desired outcome that someone sees and he wishes to achieve it at
the end of a process.
- S: Storytelling & Journey Making
- The ability to create a story or myth that is interesting and persuasive
enough to convince others to start using it as a way of describing their
- The journey-making-component of story telling describes the movement
from where we are at the moment to where we are going.
- E: Experience
- An attitude of confidence expressed by the leader that whatever must
be done can be done and will be done by the role-players.
- Irrespective of its complexity.
- The leader here expresses faith in her followers. They respond in
return in a way that justifies this faith.
- R: Role Modeling
- Emulating the characteristics, behavior and language of someone else.
In order to capture a mood state and a way of being.
- Role modeling is a crucial and often-unconscious mechanism used by
people to confirm their allegiance to a group or cause.
- S: Self Perception
- A strong and unambiguous self-perception appears to be a common trait
- Leaders who have an unwavering impression of themselves and of their
worth are likely to be seen in the same light by those who work with them.
Origin of the EPIC ADVISERS framework. History
Analysis by Banhegyi of interviews by 600 students from CIDA University
in 2002 with hundreds of leaders of companies in (South-) Africa. It is necessary
to understand some of the principles and history of African culture, religion
and spirituality before trying to understand African leadership. This is because
there are certain subtle ways of organizing people, setting direction, motivating
and creating reality that can be better understood by looking at people’s
spiritual and religious heritage. Additionally, in studying organizations
and communities throughout Africa, it becomes apparent that leaders themselves
are much closer in attitude and behavior to priests and shamans than the commonly
accepted stereotype of what a western leader is.
Usage of EPIC ADVISERS. Applications
- Development and training of leadership.
- Developing personal narrative and storytelling skills.
Steps in the EPIC ADVISERS model. Process
- Read about a particular technique.
- Imagine using it.
- ‘Feel’ whether the technique is right for you and what it is you are
at the moment.
- If the technique ‘feels’ right, use it with all the passion you can
- Test it.
- If you are happy with the result, allow the technique to become part
Strengths of the EPIC ADVISERS. Benefits
- Focus on values, self perception and self-development.
Limitations of the EPIC ADVISERS. Disadvantages
- Based on African history and culture. It is uncertain to what extent
the model is applicable outside of Africa.
Assumptions of the EPIC ADVISERS. Conditions
- Personality traits are not cast in stone. They are malleable.
- The entire notion of leadership is being overhauled and rethought.
- People have become increasingly interested in African leadership as
it used to be. And they are looking for ways to revive it.
EPIC ADVISERS Special Interest Group
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Compare with EPIC ADVISERS:
| Charismatic Leadership
| Leadership Pipeline
| Leadership Continuum
| Level 5 Leadership
| Path-Goal Theory
| Theory X Theory Y
| Contingency Theory
Values Framework |
| Bases of Social
| Seven Habits |
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