How to Use Artificial Intelligence in Marketing
Artificial Intelligence (AI) is a disruptive technology that will impact a diverse range of industries. Even though the majority of the marketing managers are conscious of the ground-breaking potentia...
Customer Profitability Analysis
Should a firm focus primarily on the customers who are ready to pay a higher price? Are those customers the most profitable to the firm?
Is that always the case? If not, how can firms overcome this b...
Customer Classification Model
Dear all, I'm looking for a method to clasify our customers. I want to analyse them on financial stability, market sector, paying terms etc etc.
Is there any standard model/method for this?
Thanks ...
What is Analytical Marketing? Explanation
I am looking for the most applicable explanation of "analytical marketing"...
Please react if you have a good definition or summary.
Giving best practices and examples will also be appreciated!...
The Value of Customer Data
Lots of people think that customer data and especially if you have a lot of it, is very valuable and can even provide a (sustainable) competitive advantage.
And of course certain companies offering v...
Analytical CRM in the Pay TV Industry
Can anyone help me about implementation of Analytical CRM in the Pay TV industry? Who can share some experiences or best practices... Thank you....
The Data-Driven Marketing Approach
In today's highly competitive world, providing customers with a customized experience often leads to good business results. In order to customize marketing efforts and meet the changing expectations a...
Project Using Analytical CRM
Hello everyone. I am eager to develop a project applying the analytical CRM approach. I found it much practical. I am confused with the beginning. Can anyone help me out in obtaining an exact problem ...
Tracking and Modeling Customer Behavior Patterns Customer behavior modeling is an important part of analytical CRM. The process involves following four steps:
1. Select...
CRM, Relation Marketing, Branding Next time you're using the term "CRM", remember there's an R in it... The R of "Relationship".
Actually, customers (wan...
Improving Data Reliablility, IT, Business Intelligence The problem of data credibility
Data credibility problems have been existed for many years. Due to this credibility pro...
Marketing, Supply Chain Management, Internet Strategy Billions of physical devices around the world today are connected to the internet, all collecting and sharing data. This...
Implementing Analytical CRM Snyder and Davidson ('In trouble?', Conspectus - The IT Report for Directors and Decision Makers, March 2003) suggest th...
Predicting CLV, Database Marketing, Interactive Marketing, Forecasting In this study Bas Donkers, Peter C. Verhoef, and Martijn de Jong focus on the prediction of CLV in multi-service
indust...
How much is a Customer Worth? In this paper, P.B. Seetharaman and Qin Zhang propose a framework to quantify the expected profitability of a customer. ...
Customer Satisfactoin, Analytical CRM Presentation about Analytical CRM and Mass Customization by J. Srivastava.
Besides defining and exploring Analytical CR...
Customer Analysis, Data Management Presentation about unstructured consumer information, or Big Data. Big Data if processed correctly - can give companie...