Gepland Gedragtheorie

Kenniscentrum

De Theorie van Gepland Gedrag (TGG) van Icek Ajzen (1985, 1991) helpt om te begrijpen hoe wij het gedrag van mensen kunnen veranderen. TGG is een theorie die weloverwogen gedrag voorspelt, omdat gedrag kan worden gepland.

TGG is de opvolger van de gelijksoortige Theory of Reasoned Action (Theorie van Beredeneerde Actie) van Ajzen en Fishbein (1975, 1980). De successie was het resultaat van de ontdekking dat gedrag niet 100% vrijwillig en onder controle bleek te zijn. Dit resulteerde in de toevoeging van gepercipieerde gedragscontrole. Met deze toevoeging werd de theorie de Theorie van Gepland Gedrag genoemd.

De drie overwegingen van de Theorie van Gepland Gedrag

In het kort, volgens TGG, wordt menselijke actie geleid door drie soorten van overwegingen:

1. Gedragsovertuigingen. Dit zijn overtuigingen over de waarschijnlijke gevolgen van het gedrag.

2. Normatieve Overtuigingen. Dit zijn overtuigingen over de normatieve verwachtingen van anderen.

3. Controle Overtuigingen. Dit zijn overtuigingen over de aanwezigheid van factoren die de prestatie van het gedrag kunnen faciliteren, of kunnen belemmeren.

De drie overwegingen van Ajzen zijn cruciaal in omstandigheden / projecten / programma's waarin het gedrag van mensen moet worden veranderd.

In hun respectieve aggregaties, produceren gedragsovertuigingen een gunstige of ongunstige houding ten opzichte van het gedrag, normatieve overtuigingen resulteren in gepercipieerde sociale druk of subjectieve normen, en controle overtuigingen leiden tot gepercipieerde gedragscontrole. In combinatie, leiden de houding ten opzichte van het gedrag, de subjectieve norm, en de perceptie van gedragscontrole, tot de vorming van een gedragsintentie. Als algemene regel, als de houding en de subjectieve norm gunstiger zijn, zal de waargenomen controle groter zijn, en de bedoeling van de persoon zou om het gedrag uit te voeren in kwestie sterker moeten zijn.

Resterende Gevolgen van vroeger op later Gedrag

Onlangs (2002), onderzocht Ajzen resterende gevolgen van vroeger op recenter gedrag. Hij kwam tot de conclusie dat deze factor inderdaad bestaat, maar niet kan worden toegeschreven aan gewenning, zoals vele mensen denken. Een evaluatie van bestaand bewijsmateriaal suggereert dat het resterende effect van afgelopen gedrag minder groot is, als de metingen van de intentie en het gedrag compatibel zijn. En het effect verdwijnt wanneer de bedoelingen sterk zijn en en goed gevormd, verwachtingen realistisch zijn, en specifieke plannen voor implementatie van de intentie zijn ontwikkeld.

Een onderzoeksproject in de reisindustrie resulteerde in de conclusie dat de vorige reiskeus slechts bijdraagt tot de voorspelling van later gedrag als de omstandigheden vrij stabiel blijven.

Voorbeeld: De Theorie van Gepland Gedrag van Ajzen kan helpen te verklaren waarom reclamecampagnes die slechts informatie verstrekken niet werken. Alleen kennis verhogen helpt niet veel om het gedrag te veranderen. Campagnes die zich richten op houdingen, gepercipieerde normen, en controle over het realiseren van de verandering of het kopen van bepaalde goederen, hebben betere resultaten.

Zo ook in management, zullen (verandererings)programma's die zich slechts richten op een verklaring van het belang van iets (kennisoverdracht) waarschijnlijk niet slagen. Eerder zou men mensen moeten overtuigen om hun intentie tot veranderen te veranderen, door veel aandacht aan hun houdingen, subjectieve normen en waargenomen gedragscontrole te geven.

Boek: Icek Ajzen, Martin Fishbein - Understanding Attitudes and Predicting Social Behavior

Forum Forumdiscussies over de Theorie van Gepland Gedrag. Hieronder kunt u een vraag stellen over dit onderwerp, uw ervaringen delen, een nieuwe ontwikkeling melden, of iets toelichten. Behavioral Change Motivators Attempting to change behavior of a person based solely on information will not work. Many doctors try and fail to get their patients to make life-style changes (heart attack as example) solely on the ... 32   33 reacties Theory of Planned Behavior and Maslow I have read some of the remarks here and am now wondering how TPB relates to Maslow's Hierarchy of Needs. Any ideas on this?... 15   2 reacties Moving from Self-Awareness to Self-Management to Self-Improvement Why quit smoking is so difficult although most smokers are aware of its impact on health and well-being? Why we keep doing things that we know may not be appropriate or helpful? This is because knowin... 13   4 reacties How to Apply TPB Theory in Marketing? I'm not familiar with the theory here, but am wondering how its principles apply to marketing in the case where you are at a competitive disadvantage, and want to change your customer's behavior so th... 11   2 reacties 'Behaviourist' Management Theory? What is meant by: 'Behaviourist Management Theory'? I will appreciate any information on this question. ... 7   1 reacties Exceptions to Theory of Planned Behavior Is there any known research about the exceptions of the Theory of Planned Behavior? Thanks for your tips...... 6   Employee Maturity and Theory of Planned Behavior If an employee is not mature enough to analyze his/her environment he/she may choose a totally wrong action. Therefore it will be important to consider the person´s maturity to ensure the person will... 6   How Attitudes Influence Consumer Behavior According to the Theory of Planned Behavior (TPB), behavioral beliefs produce a favorable or unfavorable attitude toward the behavior. The attitude toward the behavior (plus 2 other things) then leads... 5   Three Components of an Attitude Stephen P. Robbins and Timothy A. Judge, in their book 'Organizational Behavior' define an attitude as a predisposition or a tendency to respond positively or negatively towards a certain idea, object... 4   Three Levels in Theory of Planned Behaviour The theory provides a framework for implementing change wherein 3 clear tiers (individual, group and organizational) can be identified and managed in order to achieve the desired change. - At the ind... 4   Sometimes we are Acting like Monkeys and we are Unwilling to Change Sometimes we find ourselves acting very similar to a monkey. We hold on to what we believe is our prize, our goal, our direction, and we won't let go for anything. No matter what changes might be goin... 4   1 reacties Initital HR Presentation I need to make a presentation on how I will start my work in HR management. I'm thinking to start with 1- knowing the organization vision and make its organizational chart that meets that vision. 2-... 3   5 reacties Decomposed Theory of Planned Behavior I heard that there exist an extended version of the Theory of Planned Behavior (TPB) in the literature. The name is: Decomposed Theory of Planned Behavior or DTPB. I really want to know the decomposed... 3   1 reacties Applying the Theory of Planned Behavior to Perception I would like to know if Ajzen's TPB can be applied to measure perception. If it is positive, what is the argument that Ajzen's TPB can be used to measure perception? If it is negative, why can't Ajz... 3   Theory of Planned Behavior and Dealing with Obstacles to Change Some of the biggest obstacles to change initiatives are fear of the unknown and safety in the known. Knowledge per se may not be enough to overcome the fear and propel one towards behaviour change. A... 3   Your Success is Primarily Dependent on the Rationality of your Beliefs Your response or reaction to any situation is governed by your thoughts, which, in turn, are governed by your belief system. Thus, your resulting action is an indirect consequence of your beliefs. If... 3   1 reacties Be Cautious with Shown Behaviour We should avoid being caught up too much with the behavior of people, assuming that the behavior of persons represents their true character. Why? - This makes people mask their character. - If we al... 3   The Role of Irrationality (Affect and Emotions) in Planned Behavior A frequently mentioned argument against the TPB is that the theory does not take into account sufficiently enough the cognitive and affective processes that often result in biased human evaluations an... 3   Are you Planning your Behavior? How many of us are having the opportunity to plan our behaviour, or time for it?... 2   4 reacties Planned Behaviour is based on REACT Method Planned Behaviour is a pattern based on the REACT method which is more significant on planned method, whereas Resources, Environment, Attitude, Concentration and Timing and really two processes based ... 2   3 reacties Is Planned Behavior Theory Still Valid? I´m not sure about how much are important different behavioral theories in the present world in which all behavior concepts are changing dramatically, due to the special freedom given by modern media,... 1   3 reacties Planned Group Behaviour? I wonder how dealing with group behaviour is different from individual change behaviour? There is an 'energy' in groups which is capable of captivating an individual and bringing that individual into... 1   2 reacties Theory of Planned Behavior and Unsportsmanlike Conduct I am making a study regarding predicting unsportsmanlike conduct. I'm still not sure if I will include moral obligation and moral reasoning to the model since some sports actions may be deemed necessa... 0   2 reacties Begin een nieuw onderwerp over de Theorie van Gepland Gedrag

Best Practices De best beoordeelde onderwerpen over de Theorie van Gepland Gedrag. Hier vindt u de meest waardevolle ideeën en praktische suggesties. 🥇 How to Apply the Theory of Planned Behavior in Work Safety Safety in mining is of utmost importance and statistics show that the behaviour of people is part of the causes. How can I apply the TPB to help change the behaviour from unsafe to safe?... 8   5 reacties 🥈 Are Beliefs and Attitudes a proxy for Behavior? I am studying nurses' attitudes and beliefs regarding open visitation in the adult ICU atmosphere. Several studies have measured nurses' beliefs and attitudes pre and post implementation of liberalize... 6   6 reacties

Expert Tips Geavanceerde inzichten over de Human Behavior (Engels). Hier vindt u professionele adviezen van deskundigen. Changing Habits / Attitudes of People Reframing Behavior In their article “That’s the Way We (Used to) Do Things Around Here” (strategy+business, Spring 2011, Issue 62), Jeffrey... Katz Functionalist Theory of Attitudes Consumer Attitudes, Customer Attitudes, Buying Behavior, Advertising Obtaining insights into attitudes of customers is important for organizations, because attitudes influence customer beha... Ineffective Behavior Analyzing Manager, Employee or Self Behavior There are many different forms or manifestations of ineffective behavior, such as - Finding it difficult to say 'no'. ... The Influence of the Perceived Justice Climate on Employee Behavior Employee Behavior, Theory of Planned Behavior, Behavioral Beliefs, Normative Beliefs Priesemuth et al. (2013) investigated the effects of group-level perceptions of the justice climate within an organizati... 4 Patterns of Behavior Behavior is not only based on Reasoning and Beliefs According to Ajzen, behavior is based on the way people consider and react to 3 beliefs. Implicitely Ajzen seems to assu...

Informatiebronnen Diverse informatiebronnen betreffende de Theorie van Gepland Gedrag. Hier vindt u powerpoints, video's, nieuws etc. om te gebruiken in uw eigen lezingen en workshops. Attitudes: Definition, Functions, Models and Application to Business and Marketing Attitudes This presentation elaborates on the concept and models related to attitudes, including the following sections: 1. What ... Attitude, Motivation and Persuasion Persuasion Theory, Managing Behavior This presentation by S.J. Grant is about attitudes, motivation and how affects persuasion. The following sections are in... Introduction to the Theory of Planned Behaviour Understanding the Roles our Beliefs are Playing in our Behavior Explanation of the Essence of the Theory of Planned Behaviour (TPB), which sees intention as the predictor of behavior. ... The Importance of Adapting to Change Change Management, Need to Change, Change Management Dave Weber reveals that Charles Darwin never said that the strongest of the species survives. What he actually said was... Theory of Planned Behavior Diagram Human Behavior Download and edit the 12manage PowerPoint model for limited personal, educational and business use. Republishing in int...

Researchlinks Springen naar verdere onderzoeksbronnen met betrekking tot de Theorie van Gepland Gedrag. Nieuws Video's Presentaties   Boeken Academisch Meer

Vergelijk met: Veranderingsfasen  |  Zes Benaderingen voor Verandering  |  Appreciatief Onderzoek  |  Positieve Deviatie  |  Vergelijking voor Verandering |  Krachtenveldanalyse  |  Bases van Sociale Macht  |  Kerngroeptheorie  |  Herontwerpen van Bedrijfsprocessen  |  Kaizen  |  Change Management  |  Waardemanagement  |  Cultuurniveaus  |  Veranderen van Organisatieculturen  |  Framen (Inkaderen)  |  Attributietheorie  |  Cultuurtypes

Keer terug naar Management Discipline: Communicatie & Vaardigheden  |  Ethiek & Verantwoordelijkheid  |  Human Resources  |  Kennis & Ontastbare Zaken  |  Marketing & Verkoop

Meer Managementmethoden, managementmodellen en managementtheorie