How to analyze a Supply Chain Using SERVQUAL Model?

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Praneeth
Student (University), Sri Lanka

How to analyze a Supply Chain Using SERVQUAL Model?

Can I use the SERVQUAL to analyze the interfaces in a supply chain? For example the interface between supplier-farmer or between retailer-customer. I am researching this for the organic supply chain in Badulla district in Sri Lanka.
How should I go about this? Any tips are appreciated, thanks...

  Yingtao Zhang, China
 

How to Analyze a Supply Chain Using SERVQUAL Model

We have the same situation with our customer, every process has its supplier and customer, you need to do training to your supplier to make them aware about SERVQUAL and push them to use SERVQUAL model.

 

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