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Analyzing Gap 4 of SERVQUAL
Sanaz Najiyan, Student (MBA), Netherlands, Member
How can I analyze gap 4 with the aid of a SERVQUAL questionnaire?
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Respond to Sanaz Najiyan
Katie Chan, Management Consultant, United States, Member Gap 4: the difference between service delivery and what is communicated externally - are promises made consistently fulfilled?
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Using SERVQUAL
Sanaz Najiyan, Student (MBA), Netherlands, Member Dear Katie, could you elaborate on using SERVQUAL questionnaire? How can I design the questionnaire to analyze gap 4? Should I have 2 questionnaires:
1. for internal / employee use who deliver the service, and
2. for the customers?
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Gap 4
Wilma Batista Souza Cruz, Student (University), Brazil, Member To access this reaction, Sign up for free
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Dr. Paul Yap
