Data Analysis Using SERVQUAL Model

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folu yaks
student, United Kingdom

Data Analysis Using SERVQUAL Model

How do you analyse the data obtained from this model? What statistical tool do you use and how is it done?

  Safa Al-Nashmi
Technical professional specialist , Kuwait
 

Data Analysis Using SERVQUAL Model

The SPSS tool will do all the work and analysis for you.
In my research I used ANALYZE COMPARES MEANS to obtain a one-way analysis of variance, standard deviation and others, to tests for linearity. I used the NORMALIZATION CANONICAL method to analyze the differences or similarities between variables.
Also I used the CORRELATIONS ANALYSIS test to measure how variables or rank orders are related.

  upender yennam
India
 

SERVQUAL Data Analysis with SPSS

Can you please elaborate further Mr. Safa Alnashmi?

  Safa Al-Nashmi
Technical professional specialist , Kuwait
 

SERVQUAL Data Analysis with SPSS

It depends on the method used during the analysis. In my case I used SPSS tool to test for linearity which explains how related the answers and the questions in the survey are.
For example: if the output result is greater than 0.5 then further analysis needs to be done like correlations analysis "and or" another test in order to identify the significant "if exist" in the answers, questions and their relation (how related) based on the service being measured.

 

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