Weighted and Unweighted Average SERVQUAL Scores?

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Weighted and Unweighted Average SERVQUAL Scores?
Safa Al-Nashmi, Member
If the unweighted average SERVQUAL score is 1.312, and the average weighted score is 30.606 what does that mean? I'm using the average discrepancy between a customer's expectations and the customer's perceptions for 5 SERVQUAL dimensions, likert-type scale were used for ranking the statements anchored 1 to 7 with “strongly disagree” and “strongly agree”, using 22 questions in total for 100 surveyed users. Please help?
 

 















 

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