How to deal with Change in Perceptions in SERVQUAL?

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How to deal with Change in Perceptions in SERVQUAL?
Theresa
Service quality perceptions and expectations may change over time. How can Servqual deal with the dynamics of changing customer expectations?
 

 
Change in perceptions
Melvin
It is absolutely true that perceptions and expectations may change over time - and they should for the better - however the opposite is often true - i...Sign up
 

 
SERVQUAL
Vaughn Ashford, Manager, South Africa, Member
You need to understand the root causes of the changes over time, to understand how to react/proact - critical to generate positive outcomes to the cha...Sign up
 

 
 

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