SERVQUAL in Business to Business (B2B)

SERVQUAL > Forum Log in

SERVQUAL in Business to Business (B2B)
Sarah, U.K.
Can you adopt the SERV QUAL model to B2B organisations? I.e. do the dimensions such as tangible, responsiveness etc measure the advantages of using only one outsourced business. It's just I'm doing an assignment on stakeholder marketing and I have used the SERVQUAL to show advantages of long term relationships in terms of B2B organisation.



  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader
Dr. Paul Yap
Business Consultant

Best Practices

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 19-3-2018. All names of their owners.