SERVQUAL in Business to Business (B2B)

SERVQUAL
Knowledge Center

 

Next Topic

SERVQUAL > Forum > SERVQUAL in Business to Business (B2B)

SERVQUAL in Business to Business (B2B)
Sarah

Can you adopt the SERV QUAL model to B2B organisations? I.e. do the dimensions such as tangible, responsiveness etc measure the advantages of using only one outsourced business. It's just I'm doing an assignment on stakeholder marketing and I have used the SERVQUAL to show advantages of long term relationships in terms of B2B organisation. (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


         
Special Interest Group Leader

Interested? Sign up for free.


SERVQUAL
Summary
Forum
Best Practices


SERVQUAL
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.4 - Last updated: 25-2-2020. All names of their owners.