SERVQUAL in Business to Business (B2B)


 
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SERVQUAL in Business to Business (B2B)
Sarah
Can you adopt the SERV QUAL model to B2B organisations? I.e. do the dimensions such as tangible, responsiveness etc measure the advantages of using only one outsourced business. It's just I'm doing an assignment on stakeholder marketing and I have used the SERVQUAL to show advantages of long term relationships in terms of B2B organisation.
 

   

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Dr. Paul Yap
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