Extra Servqual Dimensions

Knowledge Center

Best Practices

Sign up


Extra Servqual Dimensions

The five key dimensions form the base - just like the 4Ps and the extended Ps do for the Marketing Mix. Depending upon the context there can be the need to add one or more variables or factors to Servqual, it makes the utility optimal.

  George Gannage

Adding SERVQUAL Dimensions

You mentioned that you may add dimensions to your survey instrument in addition to the 22 SERVQUAL questions, can these be qualitative questions?


Adding Variables

I did a thesis in a B2B situation. Therefore I needed to add variables to make the model applicable. I did a factor analysis for 300 resp. and discovered the model works brilliantly in a B2B situation and extra dimensions can add value. The questions were all quantitative.


What Additional Variables

@Jos: What are the kind of variables you worked with with? It would be very helpful if you could share.

  Amaad Uppal

Additional Servqual Variables for Education

I am doing a research on e-learning satisfaction. (...)

Start a new forum topic


Special Interest Group

Do you have a keen interest in SERVQUAL? Become our SIG Leader

Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 27-9-2021. All names of their owners.