Extra Servqual Dimensions

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Extra Servqual Dimensions
The five key dimensions form the base - just like the 4Ps and the extended Ps do for the Marketing Mix. Depending upon the context there can be the need to add one or more variables or factors to Servqual, it makes the utility optimal. (...) Read more? Sign up for free

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Adding SERVQUAL Dimensions
George Gannage
You mentioned that you may add dimensions to your survey instrument in addition to the 22 SERVQUAL questions, can these be qualitative questions?

Adding Variables
I did a thesis in a B2B situation. Therefore I needed to add variables to make the model applicable. I did a factor analysis for 300 resp. and discovered the model works brilliantly in a B2B situation and extra dimensions can add value. The questions were all quantitative.

What Additional Variables
vaibhav, Business Consultant, Member
@Jos: What are the kind of variables you worked with with? It would be very helpful if you could share.

Additional Servqual Variables for Education
Amaad Uppal, Professor, Member

Special Interest Group Leader
Dr. Paul Yap
Business Consultant

Best Practices

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