Profitable Value Added Services

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in SERVQUAL > Forum > Profitable Value Added Services Profitable Value Added Services Don In the HBR of May 2008 there is an article from Werber Reinartz and Wolfgang Ulaga about how manufacturing companies can sell value added services more profitably. Four steps to developing a profitable services capability are mentioned: 1. Recognize that you already have a services company. Charge for services 2. Industrialize the back office. Exploit new technologies 3. Create a service-savvy sales force. From cost-plus pricing to value-based pricing 4. Focus on customers' processes. (...) Read more? Sign up for free   Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. Sign up for free     Log in

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