Yield Management / Revenue Management

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Yield Management / Revenue Management
SARA F, Member
It's very strange thing: no one talks about revenue management or yield management?

Yield Management
Charles Peter, Member
How different is it from bottom line management. Is it not just the art of managing a company's yield or revenue and thereby protecting the bottom line. I may be wrong and you can correct me.

Yield Management
Sebastian Kessel, Member
From my perspective, yield/revenue management touches not only the revenue of a company but is one of the most efficient ways in reflecting a strategy on regional level. It turns strategies into action by translating goals into results. In a hotel, for instance, revenue management determines the customer segments which frequent the property and its outlets, giving other departments the opportunity to adapt to their individual needs and allocate their resources in a more efficient way.
In industries with perishable products, revenue management is the essence of successful business
Comments are welcome, thank you.



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