Strategic Thrusts and Understanding Customer Needs

			
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				              Strategic Thrusts and Understanding Customer Needs

			                David Kucsma
This may be stating the obvious, but the most essential part of creating strategic thrusts is understanding customer needs and defining what you need to do to create value for your customeres.

This does not come froom internal discussions about what a company "thinks" the customer wants but rather from meeting face-to-face with customers, asking strategically important questions, organizing the customer feedback to identify opportunities for creating value and then developing specific strategic thrusts to create the value adding products and services. Too many companies build their strategic thrusts around what they do well vs. what the customer values. It is great when what you already excell at results in what the customer wants but it doesn't happen very often.

Start with the customer! If you help make your customer's successful, chances are you will also be successful.
			            
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															Craig Ferguson, Management Consultant, United States, Member
			                  		
			                  			Understanding Future Customer Needs

															Phaedon Papadopoulos, Professor, United States, Member
			                  		
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															Jaap de Jonge, Management Consultant, Netherlands
			                  		
											Read all responses and join this discussion yourself. 
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