Disposal Behavior of Consumer in Service Marketing
I have a question about disposal behavior in consumer behavior. A bundle definition of consumer behavior always includes consumer's disposal behavior
, both in goods or services usage.
For example, Kotler (2000) defines consumer behavior as "studies how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires".
But, I find it very hard to know the empiric phenomena that represent disposing of services, ideas, and experiences.
So my questions are:
- Does disposal behavior exist in services marketing?
- If it exists, what are the implications for marketers?