Use of Strategy Dynamics

Strategy Dynamics
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Student (University), United Kingdom

Use of Strategy Dynamics

How useful is strategy dynamics for strategy development?

  Kim Warren
Professor, United Kingdom

The Value of Strategy Dynamics

Strategy dynamics gives a visual, quantified model of how a business - or any organisation - actually works and performs over time - which can be tested for assumptions and strategy choices. This fixes the disconnect between strategy (which has little to say about what exactly to do!) to action-plans and to performance, especially the growth in profits and cash flow that management and investors should focus on. (business value = NPV of discounted future free cash flows; see Koller et all "Valuation" from McKinsey)
See simple example at and more at How the models work is summarised at and the software itself at

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