Use of Strategy Dynamics

Strategy Dynamics
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Student (University), United Kingdom
How useful is strategy dynamics for strategy development? (...) Read more? Sign up for free

  Kim Warren
Professor, United Kingdom

The Value of Strategy Dynamics

Strategy dynamics gives a visual, quantified model of how a business - or any organisation - actually works and performs over time - which can be tested for assumptions and strategy choices. This fixes the disconnect between strategy (which has little to say about what exactly to do!) to action-plans and to performance, especially the growth in profits and cash flow that management and investors should focus on. (business value = NPV of discounted future free cash flows; see Koller et all "Valuation" from McKinsey)
See simple example at and more at How the models work is summarised at and the software itself at


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