Extended Version of the Expectancy Theory (Lambright)

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Extended Version of the Expectancy Theory (Lambright)
Anneke Zwart, Moderator
Lambright (2010) addresses an important weakness of the expectancy theory: it makes no distinction between certainty and uncertainty conditions. Indeed, the expectancy theory does not take into account the cases in which there is uncertainty of the outcome. Since expectancy model outcomes do not have to be the same in certain outcome cases compared to cases in which outcomes are uncertain, Lambright suggests a distinction between these circumstances should be included in the formula.
Therefore the author suggest an extended version of the expectancy theory, in which the level of ce...

People Can Look Around
vrooland, Member
So you can add Ajzen's theory to it. Are there any...



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