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William P.
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According to Vroom, Valence refers to a preference for one outcome over another. It can be positive, neutral or negative. For example, if an employee strongly desires a promotion, and believes that arriving early for work each day will earn him that promotion, then he will attach a positive valence to arriving early, and be motivated to do so, because of the perceived value of the reward. And he will have a negative valence to arriving late. (...) Read more? Sign up for free
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Andreas
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Valence
The valence force is unique for each individual, depending on his experiences, and may vary over time. Once anterior necessities are satisfied, new ones will always appear. It has its focus on the relationship between personal goals and rewards.
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jamilla disu, Student (MBA), Ghana
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Vroom's Valence
You're right William, but on the other hand, if the employee perceives that no matter how hard he works, he would not get a promotion, then he would develop a negative valence to work which would make the entire motivation formular negative. How could this be overcome?
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Tanveer Karamat, Pakistan
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Negative Valence
Jamilla, a manager needs to talk straight and tell (...)
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