Vision on Country and Role of Company in it…

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Vision on Country and Role of Company in it…
A. Mumuni, Business Consultant, Nigeria, Premium Member
My team has a vision statement that speaks to what we want to see happen in our country as opposed to what we want our company to look like.
It does however clearly indicate our "role" in achieving this vision for our country and it works quite well in motivating and focusing the team.
I am curious - because we really struggled with this - to know if this approach has worked for anyone i.e. visioning the future of say, a country rather than an organization and the role of your company in it. If yes, please can you share how you made it work?
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