Orthogonal Integration


 
Vertical Integration > Forum Log in

Orthogonal Integration
Leonard Caillouet
Besides horizontal and vertical integration strategies, a third one is orthogonal integration. This would involve a third dimension, in which orthogonal (Editor: ~independent, non-overlapping) partnerships are arranged with both one's competitors and one's primary business.
The ideal partners are those who provide a complementary service or product that does not compete with your own and also does not align with your competitors.
 

 























 


Special Interest Group Leader

Vertical Integration
Summary
Forum
Best Practices

Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 23-10-2018. All names of their owners.