Orthogonal Integration

Vertical Integration
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Leonard Caillouet, United States

Orthogonal Integration

Besides horizontal and vertical integration strategies, a third one is orthogonal integration. This would involve a third dimension, in which orthogonal (Editor: ~independent, non-overlapping) partnerships are arranged with both one's competitors and one's primary business.
The ideal partners are those who provide a complementary service or product that does not compete with your own and also does not align with your competitors.

 

More on Vertical Integration:
Summary
Forum
Examples and Case Studies of Vertical Integration
Symbiotic Resource Interdependencies
(Legal) Limits to Vertical Integration
🔥Food Security in Food Distribution
👀Orthogonal Integration
Vertical Integration Cum Diversification
Advantages of Vertical Integration
Disadvantages of Vertical Integration
Flexible Integration Strategy
Alternatives of Vertical Integration?
Captive Distribution
Quasi Vertical Integration
Best Practices
Integration Strategy
Special Interest Group

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Vertical Integration
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