azeem, Student (MBA), Pakistan, Member
Here's my summary of integration strategies:
1A. Forward (Vertical) integration:
= Seeking ownership or increased control over distributors or retailers.
Forward integration involves gaining ownership or increased control over distributors or retailers.
You can gain ownership or control over the distributors or retailers using forward integration.
1B. Backward (Vertical) Integration:
= Seeking ownership or increased control over a firmís suppliers.
Both manufacturers and retailers purchase needed materials from suppliers. Backward integration is a strategy of seeking ownership or increased control of a firm's suppliers. This strategy can be especially appropriate when a firm's current suppliers are unreliable, too costly, or cannot meet the firm's needs.
= Seeking ownership or increased control over a firm's competitors.
Horizontal integration refers to a strategy of seeking ownership of or increased control over a firm's competitors. One of the most significant tr (...) Read more? Sign up for free
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