Integration Strategy

Vertical Integration
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Student (MBA), Pakistan

Integration Strategy

Here's my summary of integration strategies:
1A. Forward (Vertical) integration:
= Seeking ownership or increased control over distributors or retailers.
Forward integration involves gaining ownership or increased control over distributors or retailers.
You can gain ownership or control over the distributors or retailers using forward integration.
1B. Backward (Vertical) Integration:
= Seeking ownership or increased control over a firmís suppliers.
Both manufacturers and retailers purchase needed materials from suppliers. Backward integration is a strategy of seeking ownership or increased control of a firm's suppliers. This strategy can be especially appropriate when a firm's current suppliers are unreliable, too costly, or cannot meet the firm's needs.
= Seeking ownership or increased control over a firm's competitors.
Horizontal integration refers to a strategy of seeking ownership of or increased control over a firm's competitors. One of the most significant trends in strategic management today is the increased use of horizontal integration as a growth strategy. Mergers, acquisitions, and takeovers among competitors.
Allows for increased economies of scale and enhanced transfer of resources and competencies.


David Wilson
Manager, Canada

Is There a Third Dimension?

Hi Azeem. Have you ever consider a diagonal integration, where you may gain ownership in a market th... Sign up

Leonard Caillouet, United States

3. Orthogonal Integration

To the strategic integration models suggested by azeem, I would suggest a third dimension would be p... Sign up

Paramathmuni srinivas Kumar

Strategies beyond Competition

The integration strategies discussed above are based on control and taking ownership of other firms ... Sign up

Ajaya Shankar Gupta Ainapur
Management Consultant, India

Vertical and Horizontal Integration are the Main 2

The main classification of Integration Strategies is Vertical and Horizontal. All other strategies ... Sign up

Murtaza Syed
Consultant, Pakistan

FMCG Multinationals are Practicing Horizontal Integration

I appreciate azeem has shared the summaries of these strategies, it seems vertical integration is a ... Sign up

Onyango Lucius
Events Marketer, Uganda

Only 2 Dimensions in Strategic Integration

I think there really are only two dimensions in strategic integration, but other options can be base... Sign up

Business Consultant, France

Focus Strategy on Own Firm's Strategy or Think Beyond that?

@srinivas proposes a good view. We don't need geometric figures for something related more to flows ... Sign up

Walter Berns
Strategy Consultant, United States

Horizontal Integration Tends to Monopolizing

The unfortunate thing about mergers and takeovers is the overall niche of the business would tend to... Sign up

James Mudzikitiri
Business Consultant, Zimbabwe

Integration Strategies Reaction to External Enviroment

Integration strategies can also be embarked on as a platform for strategic change to counter changes... Sign up

Jay Lo
Partner, Taiwan

The Third Dimension

To me the third dimension would be people. Integration is not just about merging two businesses to a... Sign up

Leonard Caillouet, United States

Limited Dimensions of Integration Strategy Models

To those who point out that there are primarily these two dimensions for strategic integration, I un... Sign up

Manager, Pakistan

Example of Diagonal Integration

@David Wilson: Can you give any example of such 'diagonal integration'? I would really appreciate th... Sign up

Professor, India

Integrating All Activities in the Strategy

Integration strategy is not only a concept applicable to mergers and acquisitions but in the broader... Sign up

Tom Wilson
HR Consultant, United States

Horizontal and Vertical Integration

The military depends upon the chain of command for vertical integration and staff officers, the Mili... Sign up

eduardo oliva
Professor, Mexico

Flexible Integration Strategies

May I suggest that we could approach this integration subject in a flexible manner? Consider that o... Sign up


More on Vertical Integration:
Discussion Topics
👀Integration Strategy
Examples and Case Studies of Vertical Integration
Symbiotic Resource Interdependencies
(Legal) Limits to Vertical Integration
🔥Food Security in Food Distribution
Orthogonal Integration
Vertical Integration Cum Diversification
Advantages of Vertical Integration
Disadvantages of Vertical Integration
Flexible Integration Strategy
Alternatives of Vertical Integration?
Captive Distribution
Quasi Vertical Integration
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Vertical Integration
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