How to Reach Consensus among Executives on the Strategy?

Strategic Alignment
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Jaap de Jonge, Editor, Netherlands
🔥NEW Achieving alignment and agreement among the top executives of a large corporation in respect of the strategic vision and strategy is obviously really important, but not easy. Especially at times when disruptive technological changes pose existential challenges to firms. An article I recommend by Bernard Kümmerli et all explains the process used by Swisscom for the above really well. The process implemented at Swiscom to achieve leadership alignment around the long-term vision and strategy had the following steps:
  1. ESTABLISH COMMON GROUND. First, a foundation has to be laid to enable a fruitful discussion. An agreement has to be reached about common definitions and assumptions around 3 questions:
    • What business are we in? That might be a different one than the traditional or current business we are in today...
    • What is our innovation typology? Create a shared language, defining terms like core innovations, adjacent innovations, transformative (...) Read more? Sign up for free

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