New Role? Chief Marketing Technologist

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Strategic Alignment > Best Practices > New Role? Chief Marketing Technologist

New Role? Chief Marketing Technologist
Jaap de Jonge, Editor, Netherlands
According to Scott Brinker and Laura McLellan (2014), marketing is increasingly becoming a technology dependent function in business. Research firm Gartner predicts that by 2017 a company's Chief Marketing Officer will be spending more on technology than its Chief Information Officer. IT has become crucial to marketing and businesses. And there are already more than 1,000 marketing software providers worldwide ranging from CRM, content management, and marketing automation to specialized solutions for social media management, content marketing and customer facing apps. That's why the authors suggest a new type of specialized executive: The Chief Marketing Technologist. A job description of Chief Marketing Technologist typically includes: - ALIGNING marketing technology with business goals - Serving as a LIAISON to IT (between the CMO and CIO) - Evaluating and CHOOSING TECHNOLOGY PROVIDERS - Helping craft new DIGITAL BUSINESS MODELS Source: Brinker, S. and McLellan, L. "The (...) Read more? Sign up for free

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  Need for Marketing Technologist
vincenzo de vera, Manager, Italy, Member
  (...)

  Technology Dependency of Marketing
Korenhof, Teacher, Netherlands, Member
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  Chief Marketing Technologist Reports to CMO
john 18, Consultant, Singapore, Member
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  Marketing Technologist
Cintler Santos, CxO / Board, Brazil, Member
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  Why 'marketing'?
Michael Melvill, Analyst, Member
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  So Many Changes in Marketing Due to Technolgiy
Latif Salifu Kasim, Entrepreneur, Ghana, Member
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  Why are we as Managing Director Paid?
Javier Elenes, Business Consultant, Mexico, Member
  (...)

  Marketing Becoming Technology Oriented
K.Narayana Moorthy, HR Consultant, India, Member
  (...)

  A Paradox for the Chief Marketing Technologist
Jaap de Jonge, Editor, Netherlands
  (...)

  Chief Marketing Technologist
Zahid asghar, Consultant, Member
  (...)

  CMT Could Be a Part of Effective Marketing Team
Dilip Khanal, CEO, Nepal, Member
  (...)

  Marketing Becoing More Technology Oriented
K.Narayana Moorthy, HR Consultant, India, Member
  (...)

  New Role? Chief Marketing Technologist
Ken Gordon, Strategy Consultant, United Kingdom, Member
  (...)

   
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Strategic Alignment
Summary
Forum
🔥How to Reach Consensus among Executives on the Strategy?
Survey Instrument for Strategic IT Alignment?
Can Formula 1 Be Considered a Craft Industry?
Best Practices
🥇Aligning Project Management with the Business Strategy
🥈Practical Implementation of IT Strategy
New Role? Chief Marketing Technologist
Strategic Alignment is Important
Business and IT Governance Model
A Multidisciplinary Approach to Strategic Alignment
Principles for Aligning IT with Corporate Strategy
How is Strategic Alignment Managed?
Apply Cynefin Framework for IT Strategy


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