New Role? Chief Marketing Technologist

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Strategic Alignment > Forum > New Role? Chief Marketing Technologist

New Role? Chief Marketing Technologist
Jaap de Jonge, Management Consultant, Netherlands
According to Scott Brinker and Laura McLellan (2014), marketing is increasingly becoming a technology dependent function in business.
Research firm Gartner predicts that by 2017 a company's Chief Marketing Officer will be spending more on technology than its Chief Information Officer.
IT has become crucial to marketing and businesses. And there are already more than 1,000 marketing software providers worldwide ranging from CRM, content management, and marketing automation to specialize... Read more? Sign up for free
 

 
Need for Marketing Technologist
vincenzo de vera, Manager, Italy, Member
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Technology Dependency of Marketing
Korenhof, Teacher, Netherlands, Member
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Chief Marketing Technologist Reports to CMO
john 18, Consultant, Singapore, Member
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Marketing Technologist
Cintler Santos, CxO / Board, Brazil, Member
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Why 'marketing'?
Michael Melvill, Analyst, Member
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So Many Changes in Marketing Due to Technolgiy
Latif Salifu Kasim, Entrepreneur, Ghana, Member
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Why are we as Managing Director Paid?
Javier Elenes, Business Consultant, Mexico, Member
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Marketing Becoming Technology Oriented
K.Narayana Moorthy, HR Consultant, India, Member
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A Paradox for the Chief Marketing Technologist
Jaap de Jonge, Management Consultant, Netherlands
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Chief Marketing Technologist
Zahid asghar, Consultant, Member
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CMT Could Be a Part of Effective Marketing Team
Dilip Khanal, CEO, Nepal, Member
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Marketing Becoing More Technology Oriented
K.Narayana Moorthy, HR Consultant, India, Member
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New Role? Chief Marketing Technologist
Ken Gordon MBA PMP, Strategy Consultant, United Kingdom, SIG Leader
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Ken Gordon MBA PMP
Strategy Consultant

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