Values and Lifestyles (VALS) - Survivors Profile

Values and Lifestyles
Knowledge Center

Forum

New Topic

Bernie Hamilton

Values and Lifestyles (VALS) - Survivors Profile

Survivors live narrowly focused lives. With few resources with which to cope, they often believe that the world is changing too quickly. They are comfortable with the familiar and are primarily concerned with safety and security. Because they must focus on meeting needs rather than fulfilling desires, Survivors do not show a strong primary motivation.
Survivors are cautious consumers. They represent a very modest market for most products and services. They are loyal to favorite brands, especially if they can purchase them at a discount.

Start a new forum topic

 

More on Values and Lifestyles:
Summary
Special Interest Group

Do you have a keen interest in Values and Lifestyles? Become our SIG Leader

Values and Lifestyles
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 20-9-2021. All names of their owners.