Values and Lifestyles (VALS) - Innovators Profile

12manage is looking for
MBA students.


 
Values and Lifestyles > Forum Log in

Values and Lifestyles (VALS) - Innovators Profile
Bernie Hamilton
Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.
Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.
 

 
 

Special Interest Group Leader

Interested? Sign up for free.


Values and Lifestyles
Summary
Forum
Best Practices

Expert Tips

Resources
 



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 23-1-2019. All names of their owners.