How to Adapt Value Disciplines Model to Services?

Value Disciplines
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S K Bal Palekar
CxO / Board, India

How to Adapt Value Disciplines Model to Services?

Is this model applicable to services - how? I can visualize what a manufacturing company wanting to be "operationally excellent" or a "product leader" will do. But if it is a service company (let us say a school), what should it do to be "operationally excellent" or a "product leader". I am looking for insightful answers.


Johan van Rijsbergen
Teacher, Netherlands

Value Strategy for Schools

In my opinion schools (education) should try to adopt a customer intimacy (CI) strategy: trying a make education fit to the customer (within the boundaries of the end-grade requested). Various students have different ways of learning and the school should realize that.
Universities should of course have a high level of the product leadership (PL) aspects and the operational excellence (OE) part should be at par.
Many schools however through reorganisations and cutting budgets are trying to give the OE a too high domination.
Others try by investing in research to give an edge on PL.
But at the end of the day, if students don't feel they are regarded a valuable customer, your reputation goes down the drain and you will not be able to build a relation and no new students will enter your school.
Higher and top management however often has little feeling for customer satisfaction, likes publications, and focuses on cost savings so my dream is still far away.

A.G.SUllivan, United States

Customer Intimacy in Services and Schools

The key research done in the development of the "Disciplines" was that organizations needed to be at... Sign up

Maurice Hogarth
Consultant, United Kingdom

Service of Value

Consider: Operational Excellence is to do with the product-service mix that your organisation (... Sign up


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